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市場調查報告書

eSIM時代的業者策略:設備商品搭售、銷售管道、批發的市場機會

Operator Strategies for the eSIM Era: Opportunities in Device Bundling, Sales Channels and Wholesale

出版商 Analysys Mason 商品編碼 363385
出版日期 內容資訊 英文 31 Slides
商品交期: 最快1-2個工作天內
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eSIM時代的業者策略:設備商品搭售、銷售管道、批發的市場機會 Operator Strategies for the eSIM Era: Opportunities in Device Bundling, Sales Channels and Wholesale
出版日期: 2016年07月13日 內容資訊: 英文 31 Slides
簡介

對消費者取向設備的eSIM的擴展對業者來說也有風險,也有機會。

本報告提供eSIM普及到消費者取向設備帶來的各種變化,業者應採用的各種因應策略的驗證。

調查內容

  • 透過eSIM帶給通訊的價值鏈的可能性的變化
  • 這些變化和消費者對SIM-only計劃的關心的關聯性
  • 這些變化與終端供應商的融資方案的崛起的關聯性
  • 在價值鏈中為了對應這些變化業者可做的事
  • eSIM在包含智慧型手機的消費者取向設備擴展之下業者應導入的設備策略
  • 評估運營商如何配置銷售、行銷途徑,以適應eSIM及RSP,檢驗批發&MVNO商務中預測的變化等

目錄

  • 摘要整理
  • 多設備策略的創造
  • 重新評估銷售管道結構
  • 批發的市場機會
  • 關於著者、ANALYSYS MASON
目錄

"Operators can take advantage of the introduction of eSIMs on consumer devices (including smartphones) if they adapt their device bundles, channel emphasis and wholesale approach."

An eSIM is an embedded (although potentially removable) SIM within a mobile device that allows users to activate or switch services remotely without being tied to an operator's network.

The arrival of eSIMs on consumer devices is considered by operators to be both a risk and an opportunity. This report describes the changes that the introduction of eSIMs on consumer devices are likely to bring to the market and outlines three strategic areas that operators interested in the eSIM opportunity should prioritise: multi-device bundles, sales channels and wholesale opportunities.

THIS REPORT:

  • discusses the changes that eSIMs are likely to bring to the telecoms value chain, and considers how these changes relate to consumer interest in SIM-only plans and the emergence of handset-vendor financing schemes
  • examines what operators can do to respond to these shifts in the value chain
  • evaluates which device strategies operators should adopt as eSIMs become more prevalent on consumer devices (including smartphones)
  • assesses how operators should configure their sales and marketing channels to better adapt to eSIMs and remote service provisioning (RSP)
  • identifies which changes in wholesale and MVNO business can be expected, and considers what the operator appetite will be for taking advantage of them.

THREE STRATEGIC AREAS OF CONSIDERATION FOR
OPERATORS INTERESTED IN ESIMS

SAMPLE PAGES

ABOUT THE AUTHOR

Kerem Arsal(Senior Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

Table of Contents

  • EXECUTIVE SUMMARY
  • CREATING A MULTI-DEVICE STRATEGY
  • REVISING THE CHANNEL STRUCTURE
  • EXPLOITING THE WHOLESALE OPPORTUNITY
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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