Operator Strategies for the eSIM Era: Opportunities in Device Bundling, Sales Channels and Wholesale
|出版日期||內容資訊||英文 31 Slides
|eSIM時代的業者策略:設備商品搭售、銷售管道、批發的市場機會 Operator Strategies for the eSIM Era: Opportunities in Device Bundling, Sales Channels and Wholesale|
|出版日期: 2016年07月13日||內容資訊: 英文 31 Slides||
"Operators can take advantage of the introduction of eSIMs on consumer devices (including smartphones) if they adapt their device bundles, channel emphasis and wholesale approach."
An eSIM is an embedded (although potentially removable) SIM within a mobile device that allows users to activate or switch services remotely without being tied to an operator's network.
The arrival of eSIMs on consumer devices is considered by operators to be both a risk and an opportunity. This report describes the changes that the introduction of eSIMs on consumer devices are likely to bring to the market and outlines three strategic areas that operators interested in the eSIM opportunity should prioritise: multi-device bundles, sales channels and wholesale opportunities.
THREE STRATEGIC AREAS OF CONSIDERATION FOR
OPERATORS INTERESTED IN ESIMS
Kerem Arsal(Senior Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.