External Data Monetisation: CSPs Should Cautiously Invest in New Service Offerings to Increase Revenue
|出版日期||內容資訊||英文 28 Slides
|外部的資料收益化:CSP為了擴大收益應慎重投資新服務 External Data Monetisation: CSPs Should Cautiously Invest in New Service Offerings to Increase Revenue|
|出版日期: 2016年06月21日||內容資訊: 英文 28 Slides||
"CSPs' interest in launching their own external monetisation services is growing, primarily due to increased mobile data usage, falling margins and changing subscriber attitudes to data sharing."
Until recently, communications service providers (CSPs) have been reluctant to launch services that sell insights into their customer data, but now may be the right time for them to invest in external monetisation service offerings. This market proposition has been made more compelling because of technology changes and the availability of low-cost storage, as well as market expectations from purchasers for accurate data supplied in real-time.
THE POTENTIAL SIZE OF THE EXTERNAL DATA MONETISATION MARKET IS
INFLUENCED BY THREE PRIMARY FACTORS
Justin van der Lande (Principal Analyst) Justin leads the Analytics, Customer Experience Management and CSP IT Strategies research programmes, which are part of Analysys Mason's Telecoms Software research stream. He specialises in business intelligence and analytics tools, the functionality of which cuts across all of the research programmes in this area. He also provides project management for large-scale projects within our Telecoms Software research. Justin has more than 20 years' experience in the communications industry in software development, marketing and research. He has held senior positions at NCR/AT&T, Micromuse (IBM), Granite Systems (Telcordia) and at the TM Forum. Justin holds a BSc in Management Science and Computer Studies from the University of Wales.