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市場調查報告書

外部的資料收益化:CSP為了擴大收益應慎重投資新服務

External Data Monetisation: CSPs Should Cautiously Invest in New Service Offerings to Increase Revenue

出版商 Analysys Mason 商品編碼 360996
出版日期 內容資訊 英文 28 Slides
商品交期: 最快1-2個工作天內
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外部的資料收益化:CSP為了擴大收益應慎重投資新服務 External Data Monetisation: CSPs Should Cautiously Invest in New Service Offerings to Increase Revenue
出版日期: 2016年06月21日 內容資訊: 英文 28 Slides
簡介

本報告以外部的資料收益化服務為焦點,提供投資的時期,潛在的市場價值,打入市場途徑,各部門的差異,隱私法規的影響,OTT產品的競爭相關驗證之系統性資訊。

目錄

  • 摘要整理
  • 資料收益化的經營模式
  • 資料隱私法規
  • 資料收益化的使用案例
  • 關於著者和ANALYSYS MASON
目錄

"CSPs' interest in launching their own external monetisation services is growing, primarily due to increased mobile data usage, falling margins and changing subscriber attitudes to data sharing."

Until recently, communications service providers (CSPs) have been reluctant to launch services that sell insights into their customer data, but now may be the right time for them to invest in external monetisation service offerings. This market proposition has been made more compelling because of technology changes and the availability of low-cost storage, as well as market expectations from purchasers for accurate data supplied in real-time.

This report:

  • considers when CSPs should invest in launching new external monetisation services
  • discusses the data monetisation services that some CSPs have already launched
  • examines the potential value of this market for CSPs - and the routes to market
  • identifies the sub-sectors within the data monetisation market and highlights their differences
  • assesses how privacy regulations will affect these services
  • considers how CSPs should compete against over-the-top (OTT) offerings.

THE POTENTIAL SIZE OF THE EXTERNAL DATA MONETISATION MARKET IS
INFLUENCED BY THREE PRIMARY FACTORS

SAMPLE PAGES

ABOUT THE AUTHOR

Justin van der Lande (Principal Analyst) Justin leads the Analytics, Customer Experience Management and CSP IT Strategies research programmes, which are part of Analysys Mason's Telecoms Software research stream. He specialises in business intelligence and analytics tools, the functionality of which cuts across all of the research programmes in this area. He also provides project management for large-scale projects within our Telecoms Software research. Justin has more than 20 years' experience in the communications industry in software development, marketing and research. He has held senior positions at NCR/AT&T, Micromuse (IBM), Granite Systems (Telcordia) and at the TM Forum. Justin holds a BSc in Management Science and Computer Studies from the University of Wales.

Table of Contents

  • EXECUTIVE SUMMARY
  • BUSINESS MODELS FOR DATA MONETISATION
  • DATA PRIVACY REGULATIONS
  • USE CASE FOR DATA MONETISATION
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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