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中東、北非的收費電視服務:趨勢與預測 2016-2021年

Pay-TV Services in the Middle East and North Africa: Trends and Forecasts 2016-2021

出版商 Analysys Mason 商品編碼 358676
出版日期 內容資訊 英文 22 Slides
商品交期: 最快1-2個工作天內
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中東、北非的收費電視服務:趨勢與預測 2016-2021年 Pay-TV Services in the Middle East and North Africa: Trends and Forecasts 2016-2021
出版日期: 2016年05月31日 內容資訊: 英文 22 Slides

中東、非洲地區的收費電視服務市場中,網路電視預計在預測期間內 (2016-2021年) 構成用戶增加率的59%。

本報告以中東、北非 (MENA) 的收費電視服務市場為主題,提供收費電視家庭數,服務,支出及ARPU的預測,收費電視各平台 (電纜 (模擬、數字) 、網路電視,收費DTT,衛星及OTT視訊) 的預測,以及MENA全部區域、各國的預測等。



  • OTT、傳統收費電視服務用戶、收益大幅度上升
  • 收費電視,與地區的NBED擴大的違法的替代服務、免費衛星服務競爭
  • 網路電視費用低,迫使衛星供應商、業者TV服務折扣
  • UAE、卡達持續超過其他地區
  • 網路電視用戶佔有率增加,收費,OTT TV的滲透率只有特定的國家變大


  • 阿曼:Omatel TV+,DTH在優勢的市場中,預計刺激網路電視用戶的擴大
  • 卡達:進行市場滲透,傳統服務雖然有成長空間,但是OTT視訊呈現盛況
  • 沙烏地阿拉伯:光纖家庭數的劇增,有助於進軍網路電視
  • UAE:預Etisalat 及 Du 的富有魅力的網路電視型配套持續佔市場優勢;OTT也同樣呈現盛況


關於著者、Analysys Mason



"Telecoms operators' TV bundles will start to break the dominance of pan-regional broadcasters such as OSN and beIN Media Group within the next 5 years."

The incremental price of subscribing to an IPTV service on top of a bundle of telecoms services is appealing to consumers, and the increased availability of such services, along with a significant influx of people moving to the region, will drive market growth in the Middle East and North Afria (MENA). IPTV will account for 59% of the region's net subscriber additions over the forecast period (2016-2021).

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay-DTT, satellite and OTT video delivered to the TV set
  • forecasts for 4 individual countries and for MENA as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.


  • The Middle East and North Africa
  • Oman
  • Qatar
  • Saudi Arabia and
  • UAE


Martin Scott (Principal Analyst) co-ordinates Analysys Mason's research initiatives related to media, TV and fixed broadband. He manages the Fixed Broadband and Video research programme and is a significant contributor to the Future Comms and Media programme. Martin has held numerous positions within Analysys Mason during the last 10 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer and Consumer smartphone usage series of research. His primary areas of specialisation include service convergence, OTT video and media, consumer smartphone usage, and the bundling and pricing of multi-play services.

Table of Contents

  • 5.Regional trends
  • 6.The Middle East and North Africa: OTT and traditional pay TV services experienced significant subscriber and revenue upside
  • 7.MENA: Pay TV competes with illegal alternatives and free satellite services prevail in the region NBED
  • 8.MENA: Low IPTV pricing will compel satellite providers and operators to discount their TV services
  • 9.MENA: UAE and Qatar will continue to outperform the rest of the region
  • 10.MENA: IPTV subscriber share will increase and paid-for, OTT-to-the-TV penetration will be significant in certain countries only
  • 11.Country-level trends
  • 12.Oman: Omatel TV+ will help to stimulate IPTV subscriber growth in a market dominated by DTH
  • 13.Qatar: The highly penetrated market offers some room for traditional service growth, but OTT video will flourish
  • 14.Saudi Arabia: Rapid growth in the number of fibre households in the country will help IPTV to gain ground
  • 15.UAE: Attractive IPTV-based bundles from Etisalat and du will continue to dominate the market; OTT will also thrive
  • 16.Forecast methodology and assumptions
  • 17.Our spend forecasts focus on linear and on-demand content to the TV set
  • 18.Our definition of OTT video services (to the TV)
  • 19.About the author and Analysys Mason
  • 20.About the author
  • 21.About Analysys Mason

List of figures

  • Figure 1: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, MENA, 2013-2021
  • Figure 2: Pay-TV spend by service type, total spend and growth rates, MENA, 2015-2021
  • Figure 3: Pay-TV connections and growth rates by type, MENA, 2015-2021
  • Figure 4: Selected factors that affect the take-up and value of pay-TV services in MENA
  • Figure 5: Pay-TV connections and ASPU by access technology, MENA, 2013-2021
  • Figure 6: Household penetration of traditional pay-TV services, MENA countries, 2013-2021
  • Figure 7: OTT-to-the-TV-set subscription penetration, MENA countries, 2013-2021
  • Figure 8: Traditional pay-TV connections by technology and OTT-video-to-the-TV-set penetration by country, MENA, 2021
  • Figure 9: Household penetration of pay TV by access technology, Oman, 2013-2021
  • Figure 10: Household penetration of pay TV by access technology, Qatar, 2013-2021
  • Figure 11: Household penetration of pay TV by access technology, Saudi Arabia, 2013-2021
  • Figure 12: Household penetration of pay TV by access technology, UAE, 2013-2021
  • Figure 13: Scope of our pay-TV spend forecasts
  • Figure 14: Definition of OTT video services to the TV
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