Cover Image


Mobile Services in Developed Asia-Pacific: Trends and Forecasts 2017-2022 based on 2Q 2017 Data

出版商 Analysys Mason 商品編碼 358248
出版日期 內容資訊 英文 13 Slides
商品交期: 最快1-2個工作天內
Back to Top
先進亞太地區行動服務:2017年∼2022年動向與預測 Mobile Services in Developed Asia-Pacific: Trends and Forecasts 2017-2022 based on 2Q 2017 Data
出版日期: 2018年02月23日 內容資訊: 英文 13 Slides

本報告針對先進亞太 (DVAP) 地區行動通訊服務市場進行調查分析、提供5年預測、動向、促進因素、預測前提條件、業者策略概要、國家分類主題等整體情報。



  • 世界:行動服務收益增加


  • 行動端末數據收益擴大、總收益增加
  • 行動:行動數據流量持續急速成長、行動連接數與ARPU停滯
  • 行動:行動普及率由香ゎ主導、行動ARPU為日本最高
  • 行動:業者為了方便移動至OTT、讓技術持續進步


  • 澳洲:4G、5G促進行動市場成長
  • 香港:OTT服務需要增加、4G成長與智慧手機促進了普及率
  • 日本:業者面對OTT服務供應商的威脅
  • 紐西蘭:綑綁銷售帶動延後付款契約的增加
  • 新加坡:第4的MNO加入讓競爭激烈化
  • 韓國:業者重視技術開發、採用5G
  • 台灣:無限制的行動數據計畫被廣泛採用、行動服務收益成長受限

關於作者與Analysys Mason



"Mobile telecoms retail revenue will continue to increase, driven mostly by mobile handset data revenue."

This report examines the key trends and drivers, and provides telecoms market forecasts for mobile communication services in the developed Asia-Pacific region. It includes worldwide context and commentary on seven key countries.

This report provides:

  • a 5-year forecast of 44 mobile KPIs for the DVAP region and for seven key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlights similarities and differences between countries
  • a summary of results, key implications and recommendations for fixed operators.


Countries modelled individually
  • Australia
  • Hong Kong
  • Japan
  • New Zealand
  • Singapore
  • South Korea
  • Taiwan


Sherrie Huang (Research Programme Head, Asia-Pacific) is the lead analyst for our Asia-Pacific research programme and is based in our Singapore office. Her research covers the entire Asia-Pacific region, and includes market data and forecasts for 17 key markets,as well as thematic reports covering key telecoms industry trends including IoT/M2M, video and multi-play, and enterprise services. Sherriehas extensive expertise on the telecoms industry from various angles, including strategy, market sizing and forecast, end-user research, cost modelling and regulatory issues. She previously worked at IDC, Ovum and ZTE in various Asia-Pacific countries.

Alex Boisot (Research Analyst) is a member of the regional markets research team in London, contributing primarily to the Telecoms Market Matrix and European Country Reports research programmes. Alex holds a BA in Philosophy, Politics and Economics from the University of East Anglia. He conducted research on the impact of telecoms technologies on modern societies during his studies, writing his dissertation on e-government and e-democracy.

Table of Contents

  • 5. Executive summary
  • 6. Revenue in the developed Asia-Pacific region will grow during the forecast period driven by data demand
  • 7. Worldwide trends
  • 8. Worldwide: Mobile service revenue will continue to grow throughout the forecast period
  • 9. Regional trends
  • 10. The increase in total revenue will continue, driven mostly by mobile handset data revenue growth
  • 11. Mobile: Mobile data traffic will maintain rapid growth, while the number of mobile connections and ARPU will stagnate
  • 12. Mobile: Hong Kong will continue to lead in terms of mobile penetration, while Japan will continue to have the highest mobile ARPU in DVAP
  • 13. Mobile: DVAP is an advanced mobile market and operators continue to drive advances in technology, hoping to ease migration to OTT
  • 14. Country-level trends
  • 15. Australia: 4G and 5G drive growth in the mobile market
  • 16. Hong Kong: Increasing demand for OTT services will continue todrive growth in 4G and smartphone penetration
  • 17. Japan: Operators are facing threats from OTT service providers
  • 18. New Zealand: Converged bundles will drive growth in postpaid subscriptions
  • 19. Singapore: The entry of the fourth MNO will intensify competition
  • 20. South Korea: Operators are focusing on technology developments and are embracing 5G
  • 21. Taiwan: The wide adoption of unlimited mobile data plans will lead to limited revenue growth for mobile services
  • 22. About the authors and Analysys Mason
  • 22. About the authors
  • 23. Analysys Mason's consulting and research are uniquely positioned
  • 24. Research from Analysys Mason
  • 25. Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms retail revenue by service type and total service revenue, developed Asia-Pacific, 2012-2022
  • Figure 2: Mobile service revenue by location, developed Asia-Pacific and worldwide, 2012-2022
  • Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, developed Asia-Pacific, 2012-2022
  • Figure 4: Telecoms retail revenue and growth rates by mobile service type, developed Asia-Pacific, 2016-2022
  • Figure 5: Connections and growth rates by type, developed Asia-Pacific, 2016-
  • Figure 6: Mobile connections by generation, developed Asia-Pacific (million), -2022
  • Figure 7: Mobile ARPU by type, developed Asia-Pacific (USD per month), 2012-
  • Figure 8: Contract share of mobile connections (excluding IoT), developed Asia-Pacific, 2012-2022
  • Figure 9: Mobile data traffic per connection, developed Asia-Pacific (MB per month), 2012-2022
  • Figure 10: Mobile penetration by country, developed Asia-Pacific, 2012-2022
  • Figure 11: Mobile ARPU by country, developed Asia-Pacific, 2012-2022
  • Figure 12: Mobile ARPU, Australia (AUD per month), 2012-2022
  • Figure 13: Mobile connections by type, Australia (million), 2012-2022
  • Figure 14: Mobile ARPU, Hong Kong (HKD per month), 2012-2022
  • Figure 15: Mobile connections by type, Hong Kong (million), 2012-2022
  • Figure 16: Mobile ARPU, Japan (JPY per month), 2012-20
  • Figure 17: Mobile connections by type, Japan (million), 2012-2022
  • Figure 18: Mobile ARPU, New Zealand (NZD per month), 2012-2022
  • Figure 19: Mobile connections by type, New Zealand (million), 2012-2022
  • Figure 20: Mobile ARPU, Singapore (SGD per month), 2012-2022
  • Figure 21: Mobile connections by type, Singapore (million), 2012-2022
  • Figure 22: Mobile ARPU, South Korea (KRW per month), 2012-2022
  • Figure 23: Mobile connections by type, South Korea (million), 2012-2022
Back to Top