Connected Consumer Survey 2016: Mobile Customer Satisfaction in Europe, South Korea and the USA
|出版日期||內容資訊||英文 34 Slides
|聯網消費者調查:歐洲、韓國、美國的手機用戶的滿意度 Connected Consumer Survey 2016: Mobile Customer Satisfaction in Europe, South Korea and the USA|
|出版日期: 2016年04月29日||內容資訊: 英文 34 Slides||
" If operators cannot get the basics of customer service and coverage right, then, regardless of the generosity of their data allowances and the speed of their networks, they will have difficulty holding on to their customers ."
Consumers in developed markets are going through a transition period, during which their priorities are moving beyond price and their reasons for churn are changing. Operators need to adapt their means of retention when established approaches to service design and device bundling become less convincing to consumers.
The research was conducted in July and August 2015. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 8270 respondents.