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市場調查報告書

固網、行動線路整合的實例:短期的、長期性的預測

The Commercial Case for Fixed-Mobile Convergence: The Short and Long View

出版商 Analysys Mason 商品編碼 356984
出版日期 內容資訊 英文 38 Slides
商品交期: 最快1-2個工作天內
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固網、行動線路整合的實例:短期的、長期性的預測 The Commercial Case for Fixed-Mobile Convergence: The Short and Long View
出版日期: 2016年04月28日 內容資訊: 英文 38 Slides
簡介

合併固網和行動通信線路這樣的策略,不一定保證成功。可是,一般認為是長期性實際合併兩者的案例增加的東西。

本報告提供全球各國 (尤其是歐洲各國) 的固網和行動通信線路的整合的動向相關分析,線路整合概要和商品搭售、服務的差異,業者方面的收益擴大方法,消費者方面的要求,已開發國家、發展中國家市場趨勢的差異,今後的市場趨勢預測 (短期、長期性預測) 等相關調查與考察。

目錄

  • 摘要整理
  • 線路整合的合理根據
  • 今後的商品搭售的趨勢,和零售市場上的成功條件
  • 今後的網路的趨勢
  • 附錄:案例研究
  • 關於著者及Analysis Mason
目錄

"The success of convergence strategies is not guaranteed, but longer-term network convergence should solidify the commercial case."

The trend towards fixed-mobile convergence, propelled by consolidation, is shifting from Europe to many other regions. The aims are clear, but the evidence of success is patchy.

This report assesses:

  • what convergence is, apart from bundling
  • whether converged services actually make operators any more money
  • the evidence that consumers actually want these services
  • the factors that lead mobile operators to directly invest in fibre
  • whether mobile-only operators in developed markets can be viable in in the long term
  • the extent to which convergence as a trend will spread to emerging markets.

The main aims of retail and network convergence

SAMPLE PAGES

ABOUT THE AUTHORS

Rupert Wood (Research Director) is the lead analyst for our Fixed Networks and Wireless Networks research programmes, and his research focuses on next-generation networks and convergence. Rupert regularly contributes to the international press on a wide range of telecoms subjects and has been quoted by The Times, The Economist, Business Week, Telecommunications Online and Kommersant. Rupert has a PhD from the University of Cambridge, where he was a Lecturer before joining Analysys Mason.

Stephen Wilson (Principal Analyst) contributes research to our Fixed Networks and Wireless Networks research programmes. He joined Analysys Mason as a Senior Analyst in November 2012, having previously worked for Informa Telecoms & Media. Stephen has more than 5 years of experience of covering the telecoms industry and specialises in analysing fixed broadband access technologies and strategies, as well as developments in European telecoms markets across fixed and mobile sectors. He has produced reports on DSL acceleration technologies as well as regular updates on European markets, notably in Central and Eastern Europe. Stephen is a graduate in Politics, Philosophy and Economics from St Catherine's College, Oxford University.

Table of Contents

  • EXECUTIVE SUMMARY
  • THE RATIONALE FOR CONVERGENCE
  • FUTURE BUNDLING TRENDS AND RETAIL SUCCESS
  • FUTURE NETWORK TRENDS
  • APPENDIX: CASE STUDIES
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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