Connected Consumer Survey 2017: Fixed Broadband Retention and Satisfaction in Europe and the USA
|出版日期||內容資訊||英文 19 Slides
|連網型消費者調查 (2017年):歐洲、美國的固定寬頻的保持率和滿意度 Connected Consumer Survey 2017: Fixed Broadband Retention and Satisfaction in Europe and the USA|
|出版日期: 2018年03月05日||內容資訊: 英文 19 Slides||
本報告提供歐洲、美國的固定寬頻的保持率滿意度調查分析，固定寬頻用戶的利用行動和偏好，固定寬頻服務的使用習慣和使用者數量的變化，NPS (淨推薦值) 的影響要素，附加價值服務相關資訊等系統性資訊。
"Many customers are likely to overlook high prices as long as operators' services deliver the promised results and complaints are dealt with efficiently."
The growing availability and affordability of superfast broadband is creating new opportunities for well-positioned players, but pricing remains key. In this report we focus on the drivers of satisfaction and churn of broadband customers in Europe and the USA.
The research was conducted in July and August 2017. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7090 respondents.