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市場調查報告書

連網型消費者調查 (2016年):歐洲、美國的收費電視、影片服務

Connected Consumer Survey 2016: Pay TV and Video in Europe and the USA

出版商 Analysys Mason 商品編碼 356141
出版日期 內容資訊 英文 33 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查 (2016年):歐洲、美國的收費電視、影片服務 Connected Consumer Survey 2016: Pay TV and Video in Europe and the USA
出版日期: 2016年04月12日 內容資訊: 英文 33 Slides
簡介

本報告提供歐洲各國及美國的消費者7,250名為對象的問卷調查,各國的收費電視服務市場最新趨勢 (用戶數、契約形態、付款額、使用概況 等) ,及OTT影片服務的普及對收費電視服務市場造成的影響,今後的市場發展的方向性等的相關分析。

分析對象地區

  • 法國
  • 德國
  • 波蘭
  • 西班牙
  • 土耳其
  • 英國
  • 美國

目錄

  • 摘要整理
  • 收費電視服務的費用、利用形態的變化
  • OTT影片服務收費電視服務造成影響
  • TV已經只不過是多數的設備中之一
  • 分析方法、面板資訊
  • 關於著者及Analysys Mason
目錄

"The underlying technologies, usage behaviour and demographics of paid-for video services are changing year-on-year, and operators need to keep up-to-date with these shifts."

Bundles are luring new audiences to pay TV for the first time, primarily through IPTV. In this report, we analyse how this shift affects the technology mix, penetration growth and the demographics of the pay-TV customer bases in Europe and the USA.

This report provides:

  • fresh consumer insights derived from 7250 respondents surveyed in seven different countries
  • insights into the usage behaviour and preferences of pay-TV and over-the-top (OTT) video subscribers
  • information about bundling, retention, changing usage habits and changing demographics for paid-for video services
  • a breakdown of the overlap between OTT video and pay-TV use, and a discussion of the potential substitutive nature of OTT video
  • detailed information about the devices that consumers use to watch video content, and the specifications of some of those devices.

SURVEY DATA COVERAGE

The research was conducted in July and August 2015. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7250 respondents.

GEOGRAPHICAL COVERAGE

  • France
  • Germany
  • Poland
  • Spain
  • Turkey
  • United Kingdom
  • USA

Sample Pages

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Table of Contents

  • EXECUTIVE SUMMARY
  • CHANGES IN PRICE AND USE OF PAY-TV SERVICES
  • THE IMPACT OF OTT VIDEO ON PAY TV
  • THE TV IS NOW ONLY ONE OF MANY DEVICES
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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