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市場調查報告書

連網型消費者調查:歐洲、韓國、美國的數位經濟型服務

Connected Consumer Survey 2016: Digital Economy Services in Europe, South Korea and the USA

出版商 Analysys Mason 商品編碼 355730
出版日期 內容資訊 英文 33 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:歐洲、韓國、美國的數位經濟型服務 Connected Consumer Survey 2016: Digital Economy Services in Europe, South Korea and the USA
出版日期: 2016年04月01日 內容資訊: 英文 33 Slides
簡介

本報告提供歐洲,韓國,美國的數位經濟型服務調查分析,急速成長中的電子商務的引進,金融機關的電子商務的付款方法,業者的競爭情形等系統性資訊。

目錄

  • 摘要整理
  • 電子商務的引進
  • 付款與消費者的信賴
  • 單點登錄 (SSO) 服務
  • 調查手法和面板資訊
  • 關於著者、Analysys Mason
目錄

"Consumer trust in mobile operators has declined, which will threaten the operators' ability to act as transaction enablers in the ecommerce, advertising, payments and identity management value chains."

Analysys Mason's Connected Consumer Survey 2016 illustrates that ecommerce adoption is continuing to grow rapidly, financial institutions' payment methods dominate ecommerce, and operators find themselves more frequently competing with global players, such as Apple, Facebook and Google, for consumers' trust.

This report provides:

  • analysis of our annual survey data relating to the behaviour, preferences and plans of consumers regarding digital economy services, particularly:
    • ecommerce
    • electronic payments
    • single sign-on (SSO)
    • identity management.

SURVEY DATA COVERAGE

The research was conducted in July and August 2015. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 8270 respondents.

GEOGRAPHICAL COVERAGE

  • France
  • Germany
  • Poland
  • South Korea
  • Spain
  • Turkey
  • United Kingdom
  • USA

ABOUT THE AUTHORS

Enrique Velasco-Castillo (Senior Analyst) is a key contributor to Analysys Mason's Digital Economy Strategies research, focusing on the opportunities for communications service providers and vendors in emerging verticals such as mobile health, payments, commerce, and home automation and security. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in 'cleantech' and healthcare from other previous roles.

Aris Xylouris (Research Analyst) is a key contributor to Analysys Mason's primary research for the Consumer Services research practice and manages our Connected Consumer Survey. His work involves in-depth coverage of issues such as consumer behaviour, convergence and bundling, and mobile and fixed service pricing. Aris also contributes to the Fixed Broadband and Video, Mobile Services, Digital Economy and Mobile Devices research programmes. Aris is a trained economist and before joining Analysys Mason he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development.

Table of Contents

  • EXECUTIVE SUMMARY
  • ECOMMERCE ADOPTION
  • PAYMENTS AND CONSUMER TRUST
  • SINGLE SIGN-ON SERVICES
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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