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市場調查報告書

聯網消費者調查 (2016年):歐洲、韓國、美國的OTT通訊

Connected Consumer Survey 2016: OTT Communications in Europe, South Korea and the USA

出版商 Analysys Mason 商品編碼 355643
出版日期 內容資訊 英文 31 Slides
商品交期: 最快1-2個工作天內
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聯網消費者調查 (2016年):歐洲、韓國、美國的OTT通訊 Connected Consumer Survey 2016: OTT Communications in Europe, South Korea and the USA
出版日期: 2016年03月30日 內容資訊: 英文 31 Slides
簡介

本報告依據歐洲的主要國家、韓國、美國的OTT通訊應用用戶的調查結果,提供各地各國的OTT通訊服務的使用概況 ,主要的通訊軟體,行動通訊業者的建議等彙整資料。

調查對象國家

  • 法國
  • 德國
  • 波蘭
  • 韓國
  • 西班牙
  • 土耳其
  • 英國
  • 美國

提供內容

  • 對行動通訊業者的建議
  • 各種OTT通訊服務的普及概要:各地各國
  • 各國中最一般的VoIP、OTT通訊軟體
  • 各種資料
    • OTT訊息服務
      • 引進趨勢
      • SMS的替代趨勢
    • VoIP
      • 引進趨勢
        • 各國
        • 年齡層

目錄

  • 摘要整理
  • 通訊應用的引進
  • 通訊服務的收益化
  • 語音、SMS的替代
  • 調查手法、面板情報
  • 關於著者、ANALYSYS MASON
目錄

"Operators' generous voice allowances have inhibited VoIP growth so far, but competition from OTT apps such as WhatsApp is likely to increase as the voice calling user experience improves."

This report focuses on aspects of Analysys Mason's annual Connected Consumer Survey that relate to the behaviour, preferences and plans of over-the-top (OTT) communications app users in six countries in Europe, as well as South Korea and the USA.

Operators must understand how and where OTT apps are replacing operators' communications services - and when they are complementary - so that operators can make informed decisions about whether to compete or partner with OTT apps.

This report provides:

  • recommendations for mobile operators
  • an overview of the penetration of various OTT communication services by region and country
  • analysis of the most popular VoIP and OTT messaging apps in specific countries
  • information about:
    • OTT messaging services, including adoption and substitution of SMS
    • VoIP, including adoption trends by country and age groups, as well as its relationship with call allowances.

SURVEY DATA COVERAGE

The research was conducted in July and August 2015. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 8270 respondents.

GEOGRAPHICAL COVERAGE

  • France
  • Germany
  • Poland
  • South Korea
  • Spain
  • Turkey
  • United Kingdom
  • USA

ABOUT THE AUTHORS

Stephen Sale (Practice head, Consumer Services) oversees Analysys Mason's consumer research and is also the lead analyst for the Future Comms and Media research programme. His primary areas of specialisation include next-generation communication services, over-the-top (OTT) player strategies and mobile pricing. He also has extensive experience in analysing operator strategies and forecasting fixed and mobile service markets. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.

Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.

Michael Lane works for the Consumer Services research team, analysing the consumer surveys that underpin the Fixed Broadband and Multi-Play, Mobile Devices and Mobile Services programmes. His interests include statistical inference, forecast model fitting, auction theory and game theoretical approaches to problem solving. Michael holds a BSc in Mathematics from Imperial College London.

Table of Contents

  • EXECUTIVE SUMMARY
  • ADOPTION OF COMMUNICATIONS APPS
  • MONETISING COMMUNICATION SERVICES
  • SUBSTITUTION OF VOICE AND SMS
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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