Connected Consumer Survey 2016: Mobile Services and Devices in Emerging Asia-Pacific
|出版日期||內容資訊||英文 27 Slides
|連網型消費者調查:新興亞太地區行動服務和設備 Connected Consumer Survey 2016: Mobile Services and Devices in Emerging Asia-Pacific|
|出版日期: 2017年02月10日||內容資訊: 英文 27 Slides||
本報告提供新興亞太地區 (印尼，馬來西亞，菲律賓，越南) 的智慧型手機用戶的行動，偏好，計劃調查分析，行動服務和設備的利用為焦點之系統性資訊。
"Operators in emerging Asia-Pacific should encourage consumers to migrate to postpaid subscriptions in order to boost LTE adoption and increase mobile data usage."
Emerging Asia-Pacific (EMAP) has some of the lowest LTE mobile data prices worldwide, but 4G customers' greater data usage has enabled operators to claim significant revenue for 4G services. Operators should facilitate the transition to LTE further by attracting customers to postpaid handset plans and expanding their network capabilities.
The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile-Internet population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.