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市場調查報告書

連網型消費者調查:新興亞太地區行動服務和設備

Connected Consumer Survey 2016: Mobile Services and Devices in Emerging Asia-Pacific

出版商 Analysys Mason 商品編碼 355131
出版日期 內容資訊 英文 27 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:新興亞太地區行動服務和設備 Connected Consumer Survey 2016: Mobile Services and Devices in Emerging Asia-Pacific
出版日期: 2017年02月10日 內容資訊: 英文 27 Slides
簡介

本報告提供新興亞太地區 (印尼,馬來西亞,菲律賓,越南) 的智慧型手機用戶的行動,偏好,計劃調查分析,行動服務和設備的利用為焦點之系統性資訊。

目錄

  • 摘要整理
  • 終端的流通管道趨勢
  • 4G的利用與收益化
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON

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目錄

"Operators in emerging Asia-Pacific should encourage consumers to migrate to postpaid subscriptions in order to boost LTE adoption and increase mobile data usage."

Emerging Asia-Pacific (EMAP) has some of the lowest LTE mobile data prices worldwide, but 4G customers' greater data usage has enabled operators to claim significant revenue for 4G services. Operators should facilitate the transition to LTE further by attracting customers to postpaid handset plans and expanding their network capabilities.

This report answers the following questions:

  • How strong are operators as smartphone sales channels and how does this relate to consumers' choice of tariffs?
  • What is consumers' average spend on handsets and how can operators capture a larger fraction of this spend?
  • What impact does 4G have on mobile users' spend and engagement with their smartphones?
  • What is the effect of 4G on customer satisfaction in terms of data speed and data allowances?

Survey data coverage

The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile-Internet population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.

Geographical coverage

  • Indonesia
  • Malaysia
  • Philippines
  • Vietnam

Table of Contents

  • EXECUTIVE SUMMARY
  • HANDSET CHANNEL DYNAMICS
  • 4G USAGE AND MONETISATION
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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