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市場調查報告書

連網型消費者調查 (2016年):亞太地區的新興國家的行動通訊服務、設備

Connected Consumer Survey 2016: Mobile Services and Devices in Emerging Asia-Pacific

出版商 Analysys Mason 商品編碼 355131
出版日期 內容資訊 英文 32 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查 (2016年):亞太地區的新興國家的行動通訊服務、設備 Connected Consumer Survey 2016: Mobile Services and Devices in Emerging Asia-Pacific
出版日期: 2016年03月24日 內容資訊: 英文 32 Slides
簡介

亞太地區的新興國家,網路性能的好壞成為客戶流失 (契約解除、轉換) 的主要推動因素。還有資料容許量的大小,成為重新選擇費用、契約體系和供應商時的最大決策要素。

本報告提供亞太地區的新興國家 (印尼、馬來西亞) 的行動通訊市場中,用戶服務行業者和設備選擇時的選擇標準、行動、計劃相關分析,LTE、4G的普及帶來的影響,及手機的更新循環及購買流通管道,人口結構的變化關於顧客滿意度和客戶流失帶來的影響,市場相關人員應採取的行動考察。

目錄

  • 摘要整理
  • 網路的性能相關客戶方面的認識
  • 預付方式、契約方式的融合,和手機的銷售管道
  • 青年者市場需求的應對
  • 分析方法及面板資訊
  • 關於著者及Analysys Mason
目錄

"Network performance is the key driver of churn for most respondents in emerging Asia-Pacific, and data allowance is the most significant factor for selecting a new tariff or provider."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of mobile users in the emerging Asia-Pacific (EMAP) region. In particular, it focuses on respondents' usage of mobile services and devices.

THIS REPORT:

  • assesses the impact that LTE has on mobile users' spend and data allowance
  • examines whether LTE measurably improves customer satisfaction
  • discusses the effects that 4G have on customer satisfaction in terms of data speed and data allowances
  • provides insight into the regional trends for handset replacement cycles and the strategies that operators can adopt to capitalise on these trends
  • identifies the channels that smartphone users in EMAP use to acquire their handsets
  • provides a detailed discussion about how demographics influence customer satisfaction and churn
  • makes recommendations about what operators can do to improve how they target the youth market in EMAP.

SURVEY DATA COVERAGE

The research was conducted in July and August 2015. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 1500 respondents.

GEOGRAPHICAL COVERAGE

  • Indonesia
  • Malaysia

ABOUT THE AUTHORS

Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.

Michael Lane works for the Consumer Services research team, analysing the consumer surveys that underpin the Fixed Broadband and Multi-Play, Mobile Devices and Mobile Services programmes. His interests include statistical inference, forecast model fitting, auction theory and game theoretical approaches to problem solving. Michael holds a BSc in Mathematics from Imperial College London.

Harsh Upadhyay (Analyst) Harsh contributes to Analysys Mason's Asia-Pacific research programme, and is based in our Singapore office. His research focuses on market tracking, competitive assessment, data forecasting, next-generation services and consumer behaviour analysis in the Asia-Pacific telecoms market. He also supports consulting projects and presents at industry events. Harsh's experience in the TMT industry is diverse, and he has a detailed understanding of the telecoms market in the region. He has previously worked with Frost & Sullivan and IDC as an analyst and consultant, and his clients include leading ICT firms and government bodies. Harsh holds a Master's and Bachelor's degree in Business Management from India.

Table of Contents

  • EXECUTIVE SUMMARY
  • CUSTOMER PERCEPTION OF NETWORK PERFORMANCE
  • PREPAID-CONTRACT MIGRATION AND HANDSET CHANNELS
  • ADDRESSING THE NEEDS OF THE YOUTH MARKET
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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