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市場調查報告書

連網型消費者調查:歐洲、韓國、美國的行動服務和設備

Connected Consumer Survey 2016: Mobile Services and Devices in Europe, South Korea and the USA

出版商 Analysys Mason 商品編碼 354661
出版日期 內容資訊 英文 34 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:歐洲、韓國、美國的行動服務和設備 Connected Consumer Survey 2016: Mobile Services and Devices in Europe, South Korea and the USA
出版日期: 2016年03月17日 內容資訊: 英文 34 Slides
簡介

根據調查結果,西歐的消費者,離開預付計劃,不過,是否轉移到終端配套契約和SIMonly計劃,大部分未決定。

本報告提供歐洲,關於韓國,美國的行動用戶的行動,偏好,計劃選擇,行動服務和設備的利用為焦點之系統性資訊。

目錄

  • 摘要整理
  • 智慧型手機銷路的業者所扮演的角色
  • 智慧型手機的利用和4G網路的支出
  • 智慧型手機的視訊消費
  • 調查手法和面板資訊
  • 關於著者、Analysys Mason
目錄

"In Western Europe, consumers are moving away from prepaid plans, but they are largely undecided as to whether they will migrate to handset-bundled contracts or SIM-only plans."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of mobile users in Europe, South Korea and the USA. In particular, it focuses on respondents' usage of mobile services and devices.

This report:

  • assesses the strength that operators have as smartphone sales channels and how this relates to consumers' choice of tariffs
  • identifies which tariff types (for example, handset-bundled contracts, prepaid or SIM-only) consumers are moving towards
  • analyses the impact that 4G is having on mobile users' spend and engagement with their smartphones
  • discusses the effects that 4G has on customer satisfaction in terms of data speed and data allowances
  • provides insight into the activities that drive engagement time on smartphones, and the role that smartphones play in video and pay-TV consumption.

SURVEY DATA COVERAGE

The research was conducted in July and August 2016. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country, The total sample size was 8270 respondents.

GEOGRAPHICAL COVERAGE

  • France
  • Germany
  • Poland
  • South Korea
  • Spain
  • Turkey
  • United Kingdom
  • USA

ABOUT THE AUTHORS

Kerem Arsal (Senior Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

Heenu Nihalani (Research Analyst) is a member of Analysys Mason's Consumer Services research team in London, contributing to the Mobile Services, Mobile Devices, Future Comms and Media, and Digital Economy Strategies research programmes. Prior to joining Analysys Mason, she worked as a financial knowledge broker in London, and as a journalist and copywriter in Hong Kong. Heenu holds an MSc in financial analysis from the Hong Kong University of Science and Technology, and a Bachelor's degree in philosophy, politics and economics from the University of Warwick.

Table of Contents

  • EXECUTIVE SUMMARY
  • OPERATORS' ROLE AS SMARTPHONE CHANNELS
  • SMARTPHONE USAGE AND SPEND ON 4G NETWORKS
  • VIDEO CONSUMPTION ON SMARTPHONES
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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