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市場調查報告書

連網型消費者調查:中東、北非的OTT、數位經濟服務

Connected Consumer Survey 2016: OTT and Digital Economy Services in the Middle East and North Africa

出版商 Analysys Mason 商品編碼 354660
出版日期 內容資訊 英文 29 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:中東、北非的OTT、數位經濟服務 Connected Consumer Survey 2016: OTT and Digital Economy Services in the Middle East and North Africa
出版日期: 2017年02月07日 內容資訊: 英文 29 Slides
簡介

中東、北非的OTT VoIP的普及率,在全球也變高。

本報告以摩洛哥、阿曼、卡達、沙烏地阿拉伯、阿拉伯聯合大公國為對象,提供使用的通訊應用程式、付款方式、主要趨勢等系統性資訊。

目錄

  • 摘要整理
  • OTT通訊應用程式
  • 付款,電子商務,身分
  • 調查手法和面板資訊
  • 關於著者、Analysys Mason

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目錄

"Operators could play an important role in fostering the development of ecommerce in MENA, but they need to focus on service quality first."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.

This report:

  • identifies which communication apps are used most in MENA
  • discusses the ways in which consumers balance OTT communications with traditional services
  • highlights the main payment mechanisms for ecommerce in MENA
  • provides insight into the organisations that consumers in the regions are most willing to trust
  • analyses the trends in operator-led mobile money usage in MENA.

Survey data coverage

The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile-Internet population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.

Geographical coverage

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE

ABOUT THE AUTHORS

Enrique Velasco-Castillo (Senior Analyst) is a lead analyst for Analysys Mason's Digital Economy Strategies research programme, focusing on the opportunities for communications service providers and vendors in emerging verticals such as payments, ecommerce and advertising. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in 'cleantech' and healthcare from other previous roles.

Aris Xylouris (Analyst) is a key contributor to Analysys Mason's primary research for the Consumer Services research practice, and manages our Connected Consumer Survey and Consumer smartphone usage series of research. His work involves in-depth coverage of issues such as consumer behaviour, convergence and bundling, TV and media, and mobile and fixed service pricing. He also specialises in statistics and primary research analysis.

Stephen Sale (Research Director, Consumer Services) is a key contributor to Analysys Mason's primary research for the Consumer Services research practice, and manages our Connected Consumer Survey and Consumer smartphone usage series of research. His work involves in-depth coverage of issues such as consumer behaviour, convergence and bundling, TV and media, and mobile and fixed service pricing. He also specialises in statistics and primary research analysis.

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • OTT COMMUNICATIONS APPS
  • PAYMENTSAND ECOMMERCE
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THEAUTHORS AND ANALYSYS MASON
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