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市場調查報告書

連網型消費者調查:亞太地區的新興國家的OTT、數位經濟型服務 (2016年)

Connected Consumer Survey 2016: OTT and Digital Economy Services in Emerging Asia-Pacific

出版商 Analysys Mason 商品編碼 354659
出版日期 內容資訊 英文 29 slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:亞太地區的新興國家的OTT、數位經濟型服務 (2016年) Connected Consumer Survey 2016: OTT and Digital Economy Services in Emerging Asia-Pacific
出版日期: 2017年03月01日 內容資訊: 英文 29 slides
簡介

亞太地區的新興國家,電子商務正在迎接真正的普及階段。通訊業者各公司應擴充付款服務等相關服務,謀求市場機會的有效利用。

本報告以亞太地區的新興國家 (印尼,馬來西亞,菲律賓,越南) 為對象,提供智慧型手機的利用行動和偏好,契約計劃等相關分析,通訊應用程式的使用情形,OTT通訊服務和在跟傳統通訊手段的平衡,電子商務的主要的付款方式,相關企業的消費者信賴度排行榜,行動金融的使用情形的資訊彙整,為您概述為以下內容。

目錄

  • 摘要整理
  • OTT (over-the-top) 通訊和媒體
  • 付款方式 (付款) 和電子商務
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON

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目錄

"Ecommerce in emerging Asia-Pacific is reaching the tipping point of mass adoption - operators should provide enablement services."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the emerging Asia-Pacific (EMAP) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.

This report:

  • identifies which communication apps are used most in EMAP
  • discusses the ways in which consumers balance OTT communications with traditional services
  • highlights the main payment mechanisms for ecommerce in EMAP
  • provides insight into the organisations that consumers in the regions are most willing to trust
  • analyses the trends in operator-led mobile money usage in EMAP

SURVEY DATA COVERAGE:

The research was conducted in October and November 2016. The survey groups were chosen to be representative of the mobile-Internet population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.

GEOGRAPHICAL COVERAGE

  • Indonesia
  • Malaysia
  • Philippines
  • Vietnam

ABOUT THE AUTHORS

Enrique Velasco-Castillo (Senior Analyst) is a lead analyst for Analysys Mason's Digital Economy Strategies research programme, focusing on the opportunities for communications service providers and vendors in emerging verticals such as payments, ecommerce and advertising. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in 'cleantech' and healthcare from other previous roles.

Aris Xylouris (Analyst) is a key contributor to Analysys Mason's primary research for the Consumer Services research practice, and manages our Connected Consumer Survey and Consumer smartphone usage series of research. His work involves in-depth coverage of issues such as consumer behaviour, convergence and bundling, TV and media, and mobile and fixed service pricing. He also specialises in statistics and primary research analysis.

Giulio Sinibaldi (Research Analyst) focuses on data collection and analysis for the Consumer Services research practice. Before joining Analysys Mason, Giulio was an intern at the Italian permanent mission to the United Nations in Geneva, and in the Market Intelligence team of Philips Electronics (H&W) in Amsterdam. He holds a BSc and MSc in Economics and Social Sciences from Bocconi University (Italy), which included an exchange at Georgia Institute of Technology (Atlanta).

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • OTT COMMUNICATIONS AND MEDIA
  • PAYMENTSAND E-COMMERCE
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THEAUTHORS AND ANALYSYS MASON
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