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市場調查報告書

連網型消費者調查:新興亞太地區OTT、數位經濟服務

Connected Consumer Survey 2016: OTT and Digital Economy Services in Emerging Asia-Pacific

出版商 Analysys Mason 商品編碼 354659
出版日期 內容資訊 英文 30 slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:新興亞太地區OTT、數位經濟服務 Connected Consumer Survey 2016: OTT and Digital Economy Services in Emerging Asia-Pacific
出版日期: 2016年03月15日 內容資訊: 英文 30 slides
簡介

新興亞太地區,對電子商務服務的需求也提高了。在馬來西亞受訪者的4人中有1人,印尼受訪者的5人中有1人,進行一個月1次以上的線上購買。

本報告以印尼,馬來西亞為對象,提供使用的通訊應用程式,付款方式,主要趨勢等系統性資訊。

目錄

  • 摘要整理
  • OTT通訊應用程式
  • 付款、電子商務、身分
  • 調查手法和面板資訊
  • 關於著者、Analysys Mason
目錄

"Low levels of consumer trust and limited service differentiation in EMAP threaten operators' ability to compete against global technology players such as Apple, Facebook or Google in the provision of emerging digital services."

The demand for ecommerce services in emerging Asia-Pacific (EMAP) is significant. Already one in every four Malaysian respondents make online purchases more than once per month. In Indonesia, it is one in every five respondents.

This report:

  • identifies which communication apps are used most in EMAP
  • discusses the ways in which consumers balance OTT communications with traditional services
  • highlights the main payment mechanisms for ecommerce in EMAP
  • provides insight into the organisations that consumers in the region are most willing to trust
  • analyses the trends in operator-led mobile money usage in EMAP
  • examines whether single sign-on and identity management services represent an opportunity for operators in the region.

SURVEY DATA COVERAGE

The research was conducted in July and August 2015. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 1500 respondents in the region.

GEOGRAPHICAL COVERAGE

  • Indonesia
  • Malaysia

ABOUT THE AUTHORS

Enrique Velasco-Castillo (Senior Analyst) is a key contributor to Analysys Mason's Digital Economy Strategies research, focusing on the opportunities for communications service providers and vendors in emerging verticals such as mobile health, payments, commerce, and home automation and security. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in ‘cleantech' and healthcare from other previous roles.

Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.

Michael Lane works for the Consumer Services research team, analysing the consumer surveys that underpin the Fixed Broadband and Multi-Play, Mobile Devices and Mobile Services programmes. His interests include statistical inference, forecast model fitting, auction theory and game theoretical approaches to problem solving. Michael holds a BSc in Mathematics from Imperial College London.

Stephen Sale (Practice head, Consumer Services) oversees Analysys Mason's consumer research and is also the lead analyst for the Future Comms and Media research programme. His primary areas of specialisation include next-generation communication services, over-the-top (OTT) player strategies and mobile pricing. He also has extensive experience in analysing operator strategies and forecasting fixed and mobile service markets. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.

Table of Contents

  • EXECUTIVE SUMMARY
  • OTT COMMUNICATIONS APPS
  • PAYMENTS, E-COMMERCE AND IDENTITY
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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