Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa
|出版日期||內容資訊||英文 34 Slides
|連網型消費者調查:中東、北非的行動服務和設備 Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa|
|出版日期: 2016年03月09日||內容資訊: 英文 34 Slides||
"4G adoption among respondents in MENA is high, and this is correlated with increased data usage and an improved level of customer satisfaction."
This report presents selected data from Analysys Mason's Connected Consumer Survey conducted in July and August 2015 in Morocco, Oman, Qatar, Saudi Arabia and UAE.
This report focuses on the following issues that are critical to the strategy of mobile operators in the Middle East and North Africa (MENA) region in 2016:
The research was conducted in July and August 2015. The survey groups in MENA were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 3750 respondents.
Karim Yaici (Senior Analyst) is a lead analyst for Analysys Mason's The Middle East and Africa regional research programme. His primary areas of specialisation include operator strategies, telecoms market developments and consumer trends in MEA. He is also a regular speaker and moderator at regional telecoms events. Karim has provided recommendations to operators, telecoms solution vendors and regulatory bodies on areas encompassing market review, investment potential, best practices in the industry and strategic responses to competitive threats. He has also carried out a number of operational benchmarking studies and contributed extensively to the market assessment and forecasting of multiple verticals in the telecoms industry.
Kerem Arsal (Senior Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.