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市場調查報告書

連網型消費者調查:中東、北非的行動服務和設備

Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa

出版商 Analysys Mason 商品編碼 354044
出版日期 內容資訊 英文 34 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:中東、北非的行動服務和設備 Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa
出版日期: 2016年03月09日 內容資訊: 英文 34 Slides
簡介

根據調查結果,中東、北非的4G引進率高,與資料利用的增加和顧客滿意度的層級提高有關。

本報告以中東、北非的手機業者的策略中不可或缺的問題為焦點,提供行動用戶支出,資料分配數量,滿意度,資料利用層級,終端取得趨勢等系統性資訊。

目錄

  • 摘要整理
  • 行動數據利用和顧客滿意度
  • 智慧型手機的取得和交換
  • 設備生態系統擴大中業者所扮演的角色
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON
目錄

"4G adoption among respondents in MENA is high, and this is correlated with increased data usage and an improved level of customer satisfaction."

This report presents selected data from Analysys Mason's Connected Consumer Survey conducted in July and August 2015 in Morocco, Oman, Qatar, Saudi Arabia and UAE.

This report focuses on the following issues that are critical to the strategy of mobile operators in the Middle East and North Africa (MENA) region in 2016:

  • the impact of 4G on mobile users' spend, data allowance and levels of satisfaction
  • data usage levels of contract subscribers in MENA and the effects of various approaches to overage
  • regional trends in handset acquisition channels and replacement cycles, and how operators can capitalise on these
  • the role of handset choice in the purchasing decision for mobile services.

SURVEY DATA COVERAGE

The research was conducted in July and August 2015. The survey groups in MENA were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 3750 respondents.

GEOGRAPHICAL COVERAGE

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE

ABOUT THE AUTHORS

Karim Yaici (Senior Analyst) is a lead analyst for Analysys Mason's The Middle East and Africa regional research programme. His primary areas of specialisation include operator strategies, telecoms market developments and consumer trends in MEA. He is also a regular speaker and moderator at regional telecoms events. Karim has provided recommendations to operators, telecoms solution vendors and regulatory bodies on areas encompassing market review, investment potential, best practices in the industry and strategic responses to competitive threats. He has also carried out a number of operational benchmarking studies and contributed extensively to the market assessment and forecasting of multiple verticals in the telecoms industry.

Kerem Arsal (Senior Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

Table of Contents

  • EXECUTIVE SUMMARY
  • MOBILE DATA USAGE AND CUSTOMER SATISFACTION
  • SMARTPHONE ACQUISITION AND REPLACEMENT
  • OPERATORS' ROLE IN THE EXPANDING DEVICE ECOSYSTEM
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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