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市場調查報告書

連網型消費者調查:中東、北非的行動服務和設備

Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa

出版商 Analysys Mason 商品編碼 354044
出版日期 內容資訊 英文 29 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:中東、北非的行動服務和設備 Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa
出版日期: 2017年01月26日 內容資訊: 英文 29 Slides
簡介

根據調查結果,中東、北非的4G引進率高,與資料利用的增加和顧客滿意度的層級提高有關。

本報告以中東、北非的手機業者的策略中不可或缺的問題為焦點,提供行動用戶支出,資料分配數量,滿意度,資料利用層級,終端取得趨勢等系統性資訊。

目錄

  • 摘要整理
  • 行動數據利用和顧客滿意度
  • 智慧型手機的取得和交換
  • 設備生態系統擴大中業者所扮演的角色
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON

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目錄

"Operators should provide a clear migration path to encourage both light and heavy users to upgrade to higher data tiers."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA) region. In particular, it focuses on respondents' usage of mobile services and devices. The survey was conducted in association with On Device Research.

This report answers the following questions:

  • How strongly do operators perform as smartphone sales channels, and how does their performance relate to consumers' choice of tariffs?
  • What is the average consumer spend on handsets and how can operators capture a larger share of this spend?
  • What are the mobile data usage patterns among respondents and how does data pricing affect these patterns?
  • What impact does 4G have on mobile users' spend and engagement with their smartphones?
  • What are the data utilisation levels for contract subscribers and what effects do differing approaches to overage have?

Survey data coverage

The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 4500 respondents in the region.

Geographical coverage

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE

ABOUT THE AUTHORS

Karim Yaici (Senior Analyst) leads Analysys Mason's The Middle East and Africa regional research programme. His primary areas of specialisation include operators' digital strategies, new telecoms opportunities and challenges, and consumer trends in growth markets. Prior to joining Analysys Mason, Karim was an associate analyst at Ovum, where he authored reports on mobile accessories and mobile applications. Prior to that, he worked as a research engineer in the Institute for Communication Systems and Vodafone. Karim holds an MSc in Information Systems Management from the University of Southampton and a PhD in human-computer interaction from the University of Surrey.

Kerem Arsal (Principal Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

Aris Xylouris (Research Analyst) Aris is a key contributor to Analysys Mason's primary research for the Consumer Services research practice and manages our Connected Consumer Survey. His work involves in-depth coverage of issues such as consumer behaviour, convergence and bundling, and mobile and fixed service pricing. Aris also contributes to the Fixed Broadband and Video, Mobile Services, Digital Economy and Mobile Devices research programmes. Aris is a trained economist and before joining Analysys Mason he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.

Table of Contents

  • EXECUTIVE SUMMARY
  • HANDSET CHANNELDYNAMICS
  • 4G USAGEAND MONETISATION
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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