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市場調查報告書

一體型配套的服務設計、定價:超高速寬頻、影片播送、語音通話的有效利用

Service Design and Pricing in Converged Bundles: Leveraging Superfast Broadband, Video and Fixed Voice

出版商 Analysys Mason 商品編碼 352630
出版日期 內容資訊 英文 33 Slides
商品交期: 最快1-2個工作天內
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一體型配套的服務設計、定價:超高速寬頻、影片播送、語音通話的有效利用 Service Design and Pricing in Converged Bundles: Leveraging Superfast Broadband, Video and Fixed Voice
出版日期: 2016年02月17日 內容資訊: 英文 33 Slides
簡介

在固網通訊和行動通訊的一體化 (FMC) 時,服務的設計和定價是二個最大的課題,也是經常持續變化的領域。通訊服務供應商,提供只有一體型服務才有的用戶體驗,及重新評估費率方案,完全開拓、有效利用一體型配套的潛在市場。

本報告提供一體型配套 (綜合通訊服務) 市場上今後的產業策略的發展的辦法相關分析,成為今後技術進步、市場成長的核心的技術、服務概要 (超高速寬頻,影片發送服務 (行動視訊),語音通話等) ,及收費系統的設定方法,期待的效果 (用戶數、業務收益額等) 等考察。

目錄

  • 摘要整理
  • 超高速寬頻的提高銷售
  • 「行動視訊」網路的定價
  • 維持固網語音通話的有效性
  • 附錄
  • 關於著者及Analysys Mason
目錄

"Operators need to build converged experiences and revise pricing plans to exploit the full potential of converged bundles."

Service design and pricing are two critical and continuously evolving areas of consideration for fixed-mobile convergence (FMC) and associated multi-play bundles. In this report, we focus on how operators should design and price the superfast broadband, video and fixed voice service elements of their converged bundles.

This report:

  • considers how operators price superfast broadband and the role that converged bundles play in the take-up of superfast broadband
  • identifies the speed preferences that converged bundle customers have and the pricing methods that can accelerate the take-up of converged bundles
  • discusses what operators are doing to deliver video to their customers on mobile networks, and examines how the pricing of mobile video is evolving, and what the related implications of this are for net neutrality
  • assesses the impact that converged bundles have on the number and usage of fixed voice lines, and provides examples of operator initiatives aimed at maintaining fixed voice service relevance.

CHANGING THE POSITIONING OF SUPERFAST BROADBAND,
PAY TV AND VIDEO, AND FIXED TELEPHONY WITHIN CONVERGED BUNDLES

SAMPLE PAGES

ABOUT THE AUTHORS

Kerem Arsal (Senior Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.

Table of Contents

  • EXECUTIVE SUMMARY
  • UPSELLING SUPERFAST BROADBAND
  • PRICING VIDEO ON MOBILE NETWORKS
  • MAINTAINING RELEVANCE OF FIXED VOICE
  • APPENDIX
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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