Service Design and Pricing in Converged Bundles: Leveraging Superfast Broadband, Video and Fixed Voice
|出版日期||內容資訊||英文 33 Slides
|一體型配套的服務設計、定價:超高速寬頻、影片播送、語音通話的有效利用 Service Design and Pricing in Converged Bundles: Leveraging Superfast Broadband, Video and Fixed Voice|
|出版日期: 2016年02月17日||內容資訊: 英文 33 Slides||
在固網通訊和行動通訊的一體化 (FMC) 時，服務的設計和定價是二個最大的課題，也是經常持續變化的領域。通訊服務供應商，提供只有一體型服務才有的用戶體驗，及重新評估費率方案，完全開拓、有效利用一體型配套的潛在市場。
本報告提供一體型配套 (綜合通訊服務) 市場上今後的產業策略的發展的辦法相關分析，成為今後技術進步、市場成長的核心的技術、服務概要 (超高速寬頻，影片發送服務 (行動視訊)，語音通話等) ，及收費系統的設定方法，期待的效果 (用戶數、業務收益額等) 等考察。
"Operators need to build converged experiences and revise pricing plans to exploit the full potential of converged bundles."
Service design and pricing are two critical and continuously evolving areas of consideration for fixed-mobile convergence (FMC) and associated multi-play bundles. In this report, we focus on how operators should design and price the superfast broadband, video and fixed voice service elements of their converged bundles.
CHANGING THE POSITIONING OF SUPERFAST BROADBAND,
PAY TV AND VIDEO, AND FIXED TELEPHONY WITHIN CONVERGED BUNDLES
Kerem Arsal (Senior Analyst) is a key contributor to Analysys Mason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.
Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.