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市場調查報告書

先進亞太地區的行動金融:趨勢與預測 2015-2020年

Mobile Money in Developed Asia-Pacific: Trends and Forecasts 2015-2020

出版商 Analysys Mason 商品編碼 352628
出版日期 內容資訊 英文 39 Slides
商品交期: 最快1-2個工作天內
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先進亞太地區的行動金融:趨勢與預測 2015-2020年 Mobile Money in Developed Asia-Pacific: Trends and Forecasts 2015-2020
出版日期: 2016年02月17日 內容資訊: 英文 39 Slides
簡介

先進亞太地區 (DVAP) 的業者為了保護核心業務收益而非直接的收益成長,應評估利用行動金融。因為行動付款的業者收益,預測到2020年將不到核心業務收益的1%。

本報告提供先進亞太地區 (DVAP) 的行動金融服務調查,尤其針對NTT DoCoMo的手機電子錢包或KT的MoCa先進行動電子錢包為對象加以調查·預測,彙整二級地區·各主要國家的預測,行動金融服務引進的主要促進因素與阻礙因素的說明,還有對價值鏈的手機業者·金融機關·第三方對企業而言的機會評估等資料。

目錄

摘要整理

DVAP的行動金融:地區趨勢

  • 先進亞太地區:業者主導的計劃停滯同時,金融機關及OTT企業以市場佔有率為目標加入競爭
  • DVAP的行動金融企業:業者依然對其他企業保有策略性優點
  • DVAP的行動金融引進的促進要素:付款和被電子商務的匯流預測將帶來成長

DVAP的行動金融:各國的趨勢

  • DVAP的行動金融趨勢:業者在所有國家中都面臨激烈競爭
  • 地區上的國家在技術標準,消費者喜好及對CSP而言相關之整體市場機會上都大大不同
  • 香港:行動電子錢包必須面臨與廣泛利用的非接觸卡付款方案競爭
  • 香港:預測來自中國當地OTT將增加企業業者·金融機關的競爭壓力
  • 日本:利用低及不符合國際標準造成行動電子錢包的成長停滯
  • 日本:業者主導的行動電子錢包預計將因為來自金融機關·OTT企業的競爭而減少
  • 韓國:在這個變動且競爭激烈的市場中企業面臨過多競爭選項造成的分裂
  • 韓國:金融機關·其他國內企業預計將獨佔這個已發展的市場
  • 台灣:業者·銀行開始共同的行動付款計劃,但市場仍處於初期階段
  • 台灣:初期階段的市場為將付款與電子商務功能結合的業者帶來機會

案例研究

  • NTT DoCoMo的手機電子錢包
  • SK Planet的Syrup
  • SmarTone的KISS

預測手法·前提條件

關於著者·ANALYSYS MASON

目錄

"Operators in developed Asia-Pacific should consider using mobile money to protect core service revenue rather than for direct revenue growth, because operator revenue from mobile payments will be less than 1% of core service revenue in 2020."

Operators in developing Asia-Pacific (DVAP) were compelled to explore financial services earlier than their peers in other regions of the world because telecoms markets slowed in the region in the early 2000s and operators needed to supplement slowing revenue growth. Some of these efforts, such as NTT Docomo's Osaifu-Keitai platform in Japan, were very successful until recent years.

This forecast report provides:

  • a detailed forecast of mobile money services in DVAP, specifically covering advanced mobile wallets (AMWs) like NTT Docomo's Osaifu-Keitai or KT's MoCa, with sub-regional and country splits for selected markets
  • a description of the main drivers and inhibitors of adoption for mobile money services, including market and regulatory dynamics
  • an assessment of the opportunity for mobile operators, financial institutions, and third-party players in the value chain.

Geographical coverage

This report provides detailed forecasts for mobile money services in DVAP, and includes detailed analysis of trends in the following countries.

  • Hong Kong
  • South Korea
  • Japan
  • Taiwan

Company coverage This report includes case studies of the following services.

  • NTT Docomo's Osaifu-Keitai
  • SK Planet's
  • Syrup SmarTone's KISS

Sample Page

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Table of Contents

  • 6.Executive summary
  • 7.Executive summary
  • 8.Recommendations
  • 9.Mobile money in DVAP: regional trends
  • 10.Developed Asia-Pacific: Operator-led initiatives stagnate, while financial institutions and OTT players contend for market share
  • 11.Mobile money players in DVAP: Operators still have some strategic advantages over other players
  • 12.Mobile money adoption drivers in DVAP: Growth will come from the convergence of payments and ecommerce
  • 13.Mobile money in DVAP: country-level trends
  • 14.Mobile money trends in DVAP to 2020: Operators face strong competition in all countries
  • 15.Countries in the region vary widely in terms of technology standards, consumer preferences and the overall market opportunity for CSPs
  • 16.Hong Kong: Mobile wallets must compete against the widely available contactless card payment schemes
  • 17.Hong Kong: OTT players from mainland China will put competitive pressure on operators and financial institutions
  • 18.Japan: Declining usage and incompatibility with international standards have stalled the growth of mobile wallets
  • 19.Japan: Operator-led mobile wallets will decline because of competition from financial institutions and OTT players
  • 20.South Korea: Players in this dynamic and competitive market face fragmentation due to many competing options
  • 21.South Korea: Financial institutions and other local players will dominate this advanced market
  • 22.Taiwan: Operators and banks have launched joint mobile payment initiatives, but the market remains nascent
  • 23.Taiwan: The nascent market offers opportunities for operators that combine payments with ecommerce features
  • 24.Case studies
  • 25.Case study: NTT Docomo's Osaifu-Keitai
  • 26.Case study: SK Planet's Syrup
  • 27.Case study: SmarTone's KISS
  • 28.Forecast methodology and assumptions
  • 29.Definition of geographical regions
  • 30.Forecast methodology: Our model combines hard data and the key levers for mobile money service adoption in developed Asia-Pacific
  • 31.Definitions and terminology
  • 32.Forecast framework [1]: Main mobile money use cases
  • 33.Forecast framework [2]: Mobile money service types
  • 34.Forecast framework [3]: Mobile money competitive landscape
  • 35.Forecast framework [4]: Dominant players
  • 36.About the authors and Analysys Mason
  • 37.About the authors
  • 38.About Analysys Mason
  • 39.Research from Analysys Mason
  • 40.Consulting from Analysys Mason

List of figures

  • Figure 1: Mobile money adoption by type of service, and active share of registered users, developed Asia-Pacific, 2010-2020
  • Figure 2: Mobile money fee revenue by type of provider, developed Asia-Pacific, 2010-2020
  • Figure 3: Mobile money adoption by type of service, and active share of registered users, developed Asia-Pacific, 2010-2020
  • Figure 4: Mobile money fee revenue by type of provider, developed Asia-Pacific, 2010-2020
  • Figure 5: Strengths and weaknesses in the mobile money services market by type of player, developed Asia-Pacific
  • Figure 6: Drivers of mobile money service adoption in developed Asia-Pacific
  • Figure 7: Mobile money dynamics in Hong Kong, Japan, South Korea, and Taiwan, 2015-2020
  • Figure 8: Overview of mobile money potential for operators in developed Asia-Pacific by country
  • Figure 9: Drivers and inhibitors of mobile money adoption in Hong Kong
  • Figure 10: Mobile money adoption by type of service, and active share of registered users, Hong Kong, 2010-2020
  • Figure 11: Mobile money fee revenue by type of provider, Hong Kong, 2010-2020
  • Figure 12: Drivers and inhibitors of mobile money adoption in Japan
  • Figure 13: Mobile money adoption by type of service, and active share of registered users, Japan, 2010-2020
  • Figure 14: Mobile money fee revenue by type of provider, Japan, 2010-2020
  • Figure 15: Drivers and inhibitors of mobile money adoption in South Korea
  • Figure 16: Mobile money adoption by type of service, and active share of registered users, South Korea, 2010-2020
  • Figure 17: Mobile money fee revenue by type of provider, South Korea, 2010-2020
  • Figure 18: Drivers and inhibitors of mobile money adoption in Taiwan
  • Figure 19: Mobile money adoption by type of service, and active share of registered users, Taiwan, 2010-2020
  • Figure 20: Mobile money fee revenue by type of provider, Taiwan, 2010-2020
  • Figure 21: Regional breakdown used in this report (individually modelled countries in bold)
  • Figure 22: Mobile money services in developed Asia-Pacific forecast methodology
  • Figure 23: Mobile money, main use cases with examples
  • Figure 24: Main types of mobile money services in developed Asia-Pacific
  • Figure 25: Four dominant player regimes considered in this forecast
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