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市場調查報告書

雲端服務:通訊服務供應商 (CSP) 必要的SME服務銷售的新策略

Cloud Services: Communications Service Providers need New Strategies for Selling Services to SMEs

出版商 Analysys Mason 商品編碼 351303
出版日期 內容資訊 英文 26 Slides
商品交期: 最快1-2個工作天內
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雲端服務:通訊服務供應商 (CSP) 必要的SME服務銷售的新策略 Cloud Services: Communications Service Providers need New Strategies for Selling Services to SMEs
出版日期: 2016年02月04日 內容資訊: 英文 26 Slides
簡介

通訊服務供應商 (CSP) ,認識中小企業 (SME) 銷售雲端服務的潛力。可是,要讓SME確信雲端服務的商務上的利益,CSP需要改善銷售、行銷、提供途徑。

本報告提供CSPSME銷售的雲端服務的種類相關驗證,雲端提供模式的最佳業務實踐,銷售、行銷的定位之系統性資訊。

目錄

  • 摘要整理
  • SME和雲端服務
  • CSP銷售雲端服務的方法
  • 雲端合作夥伴與支援
  • 關於著者、ANALYSYS MASON
目錄

"Communications service providers need to invest in new processes and more-efficient technology to support cloud services, and they will need to review their business strategies in order to address SMEs' specific needs in this space."

Communications service providers (CSPs) recognise the potential of selling cloud services to small- and medium-sized enterprises (SMEs). However, in order to convince SMEs of the business benefits of cloud services, CSPs must improve their associated sales, marketing and delivery channels.

This report examines the type of cloud services that CSPs are selling to SMEs, as well as best-practice cloud delivery models, and sales and marketing positioning. In this report, SMEs are defined as companies with less than 250 employees.

This report:

  • identifies which cloud services have the widest take-up and explains the reasons for their popularity
  • provides recommedations for how CSPs should position their cloud services, and how these services can be bundled with their core services
  • highlights which partner models and support frameworks are available for delivering cloud services
  • discusses the lessons that leading CSPs can take for their own go-to-market strategies from existing SME cloud service portfolios.

CSP strategies for selling cloud services to SMEs

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Table of Contents

  • EXECUTIVE SUMMARY
  • SMEs AND CLOUD SERVICES
  • HOW CSPs ARE SELLING CLOUD SERVICES?
  • CLOUD PARTNERS AND SUPPORT
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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