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市場調查報告書

新興亞太地區各國的行動金融服務:趨勢、預測 (2015-2020年)

Mobile Money in Emerging Asia-Pacific: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 350836
出版日期 內容資訊 英文 11 Slides
商品交期: 最快1-2個工作天內
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新興亞太地區各國的行動金融服務:趨勢、預測 (2015-2020年) Mobile Money in Emerging Asia-Pacific: Trends and Forecasts 2017-2022
出版日期: 2017年10月06日 內容資訊: 英文 11 Slides
簡介

新興亞太地區各國,成為對如策劃肯亞的M-Pesa的MSVA (行動儲值帳號) 服務的提供的業者來說,是有很大課題的地區。該地區許多人擁有行動終端,但由於缺乏正式的銀行服務利用,而認為是行動金融服務的大市場機會。可是目前,MSVA的引進只限印度和印尼等地區實現。

本報告提供新興亞太地區各國的行動金融服務的相關調查,服務區分、各區各國詳細市場預測,行動金融服務的引進推進因素、阻礙要素分析,對相關經營者來說的市場機會分析等彙整資料。

調查內容

  • 新興亞太地區各國的行動金融服務詳細預測:各地區、主要國家
    • MSVA
      • Indosat的Dompetku,
    • AMW (先進行動電子錢包)
      • Apple Pay
      • Google Wallet
  • 行動金融服務的引進推進因素、阻礙要素
    • 市場、法律規章上動態
  • 手機業者、金融機關、第三方經營者的市場機會分析

對象地區

  • 印尼
  • 菲律賓
  • 馬來西亞
  • 泰國

調查對象企業

  • bKash (巴基斯坦)
  • Globe的Gcash (菲律賓)
  • Indosat的Dompetku (印尼)
  • Telenor的EasyPaisa (巴基斯坦)

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

"Operators' mobile money solutions must provide functionality that is comparable with the solutions of OTT players such as WeChat and device manufacturers such as Samsung."

Mobile financial services (MFS) are strategically important to operators in emerging Asia-Pacific (EMAP). However, the arrival of Samsung Pay, increased competition from regional players (such as Alipay or LINE), and the slow adoption of operators' mobile wallets have forced operators to re-evaluate their approaches to mobile financial services in the region. Our latest mobile financial services forecast for EMAP illustrates recent changes in Indonesia, Malaysia, the Philippines and Thailand.

This report provides:

  • a discussion of the success factors and the challenges faced by operators' mobile money initiatives in EMAP
  • a review of recent mobile money market and regulatory developments, as well as individual country forecasts and discussion of mobile money adoption drivers for Indonesia, Malaysia, the Philippines and Thailand
  • key implications for telecoms operators looking to strengthen their competitive position in relation to regional players such as Alibaba, Tencent or Samsung.

ABOUT THE AUTHOR:

Enrique Velasco-Castillo (Senior Analyst) is a lead analyst for Analysys Mason's Digital Economy Strategies research programme, focusing on the opportunities for communications service providers and vendors in emerging verticals such as payments, ecommerce and advertising. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in 'cleantech' and healthcare from other previous roles.

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