Cover Image
市場調查報告書

智慧型手機:世界動向與預測 2016 - 2021年

Smartphones: Worldwide Trends and Forecasts 2016-2021

出版商 Analysys Mason 商品編碼 347792
出版日期 內容資訊 英文 40 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
智慧型手機:世界動向與預測 2016 - 2021年 Smartphones: Worldwide Trends and Forecasts 2016-2021
出版日期: 2017年04月03日 內容資訊: 英文 40 Slides
簡介

本報告針對世界智慧型手機市場、提供世界8個地區、63國智慧型手機市場預測 (販售數量、各OS市場市佔率) 、需求動態、供應商情勢與地區分類應對消費者態度變化的業者策略、世界、地區動向、分析。

目錄

世界動向

  • 智慧型手機成熟、新興市場分散
  • 新興亞太地區與拉丁美洲帶動世界智慧型手機銷售成長
  • Amdroid與iOS在預測期間維持市佔率

西歐

  • 消費者喜好與業者反應讓智慧型手機銷售減少
  • 主要地區動向

中東歐

  • 對平價智慧型手機需求提高
  • 主要地區動向

中東、北非

  • 預付的優勢影響購買智慧型手機的態度
  • 主要地區動向

撒哈拉以南非洲

  • 預計鄉村初次購買智慧型手機的顧客會推動銷售
  • 主要地區動向

新興亞太地區

  • 智慧型手機銷售到2021年都會快速增加
  • 主要地區動向

先進亞太地區

  • 高智慧型手機滲透率讓新型設備的銷售停滯
  • 主要地區動向

北美

  • 業者與供應商應對智慧型手機購買態度變化
  • 主要地區動向

拉丁美洲

  • 經濟改善促進購買新智慧型手機
  • 主要地區動向

預測方法、前題條件

關於作者與ANALYSYS MASON

圖表列表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

"Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021."

Smartphone sales in developed and emerging markets are following divergent trends, as consumer and operator behaviour varies between these regions. This report analyses these trends, and discusses the impacts and implications for operators worldwide and those in each regional market.

This report provides:

  • forecasts for smartphone markets (including unit sales and share of the market for different operating systems) worldwide, for 8 regions and 63 countries
  • operator strategies to address shifts in demand dynamics, the vendor landscape and region-specific consumer behaviour
  • key worldwide and regional trends.

ABOUT THE AUTHORS

Kerem Arsal (Principal Analyst) is a key contributor to AnalysysMason's Mobile Services research programme, which helps operators to understand, and monetise to maximum efficiency, the interplay between voice, messaging and data services. His work involves in-depth coverage of issues such as customer retention, mobile data pricing, MVNO strategies, and the impact of regulation and roaming. Previously, Kerem was a research manager at Pyramid Research, where he was responsible for setting the thematic research agenda across multiple tracks and regions. He also headed numerous projects around operator strategies, as well as commercialisation of, and demand assessment for, new products in the consumer and enterprise segments.

Heenu Nihalani (Research Analyst) is a member of AnalysysMason's Consumer Services research team in London, contributing to the Mobile Services, Mobile Devices, Fixed Broadband and Video, and Convergence Strategies research programmes. Prior to joining AnalysysMason, she worked as a financial knowledge broker in London, and as a journalist and copywriter in Hong Kong. Heenu holds an MSc in financial analysis from the Hong Kong University of Science and Technology, and a Bachelor's degree in philosophy, politics and economics from tUniversity of Warwick.

Table of Contents

  • 5.Worldwide trends
  • 6.Worldwide: Mature and developing smartphone markets are diverging
  • 7.Worldwide: Emerging Asia-Pacific and Latin America lead global smartphone sales growth
  • 8.Worldwide: Android and iOS will maintain their market shares over the forecast period
  • 9.Western Europe
  • 10.Western Europe: Consumers' preferences and operators' responses to these have reduced smartphone sales
  • 11.Western Europe: Key regional trends
  • 12.Central and Eastern Europe
  • 13.Central and Eastern Europe: Demand for budget smartphones is high
  • 14.Central and Eastern Europe: Key regional trends
  • 15.Middle East and North Africa
  • 16.Middle East and North Africa: The dominance of prepaid plans influences smartphone purchasing behaviour
  • 17.Middle East and North Africa: Key regional trends
  • 18.Sub-Saharan Africa
  • 19.Sub-Saharan Africa: First-time buyers, especially those from rural areas, will drive smartphone sales
  • 20.Sub-Saharan Africa: Key regional trends
  • 21.Emerging Asia-Pacific
  • 22.Emerging Asia-Pacific: Smartphone sales will increase at a remarkable pace until at least 2021
  • 23.Emerging Asia-Pacific: Key regional trends
  • 24.Developed Asia-Pacific
  • 25.Developed Asia-Pacific: High smartphone adoption has causedsales of new devices to stagnate
  • 26.Developed Asia-Pacific: Key regional trends
  • 27.North America
  • 28.North America: Operators and vendors are adapting to changesin smartphone purchasing behaviour
  • 29.North America: Key regional trends
  • 30.Latin America
  • 31.Latin America: Improving economic conditions are boosting new smartphone purchases
  • 32.Latin America: Key regional trends
  • 33.Forecast methodology and assumptions
  • 34.Forecast methodology and assumptions
  • 35.About the authors and Analysys Mason
  • 36.About the authors
  • 37.AnalysysMason's consulting and research are uniquely positioned
  • 38.Research from Analysys Mason
  • 39.Consulting from Analysys Mason

List of figures

  • Figure 1: Mobile handset unit sales by type and smartphone share of handset connections, worldwide, 2013-2021
  • Figure 2: Smartphone unit sales by region, 2015 and 2021
  • Figure 3: Smartphone unit sales by operating system, worldwide, 2013-2021
  • Figure 4: Mobile handset connections by type and smartphone share of connections, Western Europe, 2013-2021
  • Figure 5: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2013-2021
  • Figure 6: Key regional trends in handset markets, Western Europe
  • Figure 7: Mobile handset connections by type and smartphone share of connections, Central and Eastern Europe, 2013-2021
  • Figure 8: Smartphone unit sales and smartphone share of mobile handset unit sales, Central and Eastern Europe, 2013-2021
  • Figure 9: Key regional trends in handset markets, Central and Eastern Europe
  • Figure 10: Mobile handset connections by type and smartphone share of connections, Middle East and North Africa, 2013-2021
  • Figure 11: Smartphone unit sales and smartphone share of mobile handset unit sales, Middle East and North Africa, 2013-2021
  • Figure 12: Key regional trends in handset markets, Middle East and North Africa
  • Figure 13: Mobile handset connections by type and smartphone share of connections, Sub-Saharan Africa, 2013-2021
  • Figure 14: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2013-2021
  • Figure 15: Key regional trends in handset markets, Sub-Saharan Africa
  • Figure 16: Mobile handset connections by type and smartphone share of connections, emerging Asia-Pacific, 2013-2021
  • Figure 17: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia-Pacific, 2013-2021
  • Figure 18: Key regional trends in handset markets, emerging Asia-Pacific
  • Figure 19: Mobile handset connections by type and smartphone share of connections, developed Asia-Pacific, 2013-2021
  • Figure 20: Smartphone unit sales and smartphone share of mobile handset unit sales, developed Asia-Pacific, 2013-2021
  • Figure 21: Key regional trends in handset markets, developed Asia-Pacific
  • Figure 22: Mobile handset connections by type and smartphone share of connections, North America, 2013-2021
  • Figure 23: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2013-2021
  • Figure 24: Key regional trends in handset markets, North America
  • Figure 25: Mobile handset connections by type and smartphone share of connections, Latin America, 2013-2021
  • Figure 26: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2013-2021
  • Figure 27: Key regional trends in handset markets, Latin America
  • Figure 28: Main enablers and constraints for our smartphone forecasts
Back to Top