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市場調查報告書

SME (中小企業)用ICT服務:全球趨勢與預測2015-2020年

ICT Services for SMEs: Worldwide Trends and Forecasts 2015-2020

出版商 Analysys Mason 商品編碼 347789
出版日期 內容資訊 英文 40 Slides
商品交期: 最快1-2個工作天內
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SME (中小企業)用ICT服務:全球趨勢與預測2015-2020年 ICT Services for SMEs: Worldwide Trends and Forecasts 2015-2020
出版日期: 2015年12月22日 內容資訊: 英文 40 Slides
簡介

SME (中小企業)用ICT (資訊·通訊技術)服務市場收益預測將由2014年的1,660億美元擴大到2020年的1,930億美元。2014年全球3億5,000萬家以上公司雇用19億人,SME對業者而言可說是一大突破。

本報告涵括全球SMEICT服務市場,提供您ARPU,收益及連接的相關調查,彙整平均SME的收益,8個國家的SME市場分析等資料。

目錄

摘要整理

全球趨勢

  • 全球SME (中小企業)ICT業務收益預測從2014年到2020年間將以2.6%的年複合成長率成長
  • 行動零售收益預測將持續成長,但預計將從傳統服務大大轉變為資料
  • 由於顯著轉移到IP電話,傳統固定語音收益預計將減少
  • 固定寬頻·視訊服務將強力成長
  • 雲端零售收益雖然預計劇增,但普及率將滯留在低水準

地區趨勢

  • 新興市場預計2020年之前佔全球SME ICT收益的43%
  • LATAM (南美)·SSA (撒哈拉以南非洲)急速成長,新興亞太地區無疑將經歷收益成長
  • 行動數據·雲端服務帶來的先進·新興地區之強力收益成長、其他

各國的趨勢

  • 法國:雲端服務預計將緩和SMT ICT收益源的減少
  • 德國:中規模企業的高佔有率保證了穩定的收益成長串流
  • 印尼:小規模企業的行動服務促進SME ICT收益強力成長的可能性
  • 馬來西亞:強力中規模企業部門促進整體SME ICT收益成長
  • 西班牙:行動收益的損失是維繫低落的SME ICT收益之主要促進要素
  • 土耳其:行動收益·雲端服務的增加,維繫了整體保守的SME ICT收益成長
  • 英國:SME ICT收益因雲端服務與傳統固定語音服務替換而持平
  • 美國:許多企業的成長維繫SME ICT收益的擴大

預測手法·前提條件

關於著者及ANALYSYS MASON

圖表清單

目錄

"SME adoption of cloud services is uneven worldwide - take-up in Asia and Europe is lagging behind that in the USA."

Information and communications technology (ICT) services market revenue for small- and medium-sized enterprises (SMEs) will increase from USD166 billion in 2014 to USD193 billion in 2020. SMEs are a significant opportunity for operators, because there are many of them - more than 350 million SMEs worldwide employ 1.9 billion people in 2014. Communications service providers (CSPs) are moving to take full control of cloud SME strategy, adding value with cloud enablement, provisioning and analytics.

This report provides:

  • average revenue per user (ARPU), revenue and connections for:
    • 18 ICT services, in four categories (mobile voice and data, fixed voice, fixed broadband and video, cloud services)
    • micro, small and medium-sized enterprises
    • eight geographical regions
    • eight countries
  • revenue per SME
  • analysis of the SME market in the eight countries, and worldwide.

Data coverage

Mobile voice and data
  • Voice
  • Messaging
  • Handset data
  • Broadband
  • M2M
Fixed voice
  • Narrowband
  • Voice over broadband (VoBB)
Fixed broadband
  • xDSL
  • FTTP
  • Cable modem
  • Ethernet
  • Leased line
Cloud services
  • Mobile device management
  • Unified communications
  • Remote desktop
  • Cloud IaaS
  • Cloud SaaS
Video services
  • Pay TV

Geographical coverage

Data is provided for the worldwide market and the following eight regions and eight countries.

RegionsCountries
  • Central and Eastern Europe (CEE)
  • Developed Asia--Pacific (DVAP)
  • Emerging Asia--Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)
  • France
  • Germany
  • Indonesia
  • Malaysia
  • Spain
  • Turkey
  • UK
  • USA

Table of Contents

  • 5.Executive summary
  • 6.Executive summary: Worldwide SME ICT revenue will accelerate as cloud services become more widespread
  • 7.Executive summary: Recommendations for operators to maximise SME ICT revenue
  • 8.Worldwide trends
  • 9.Worldwide: SME ICT services revenue worldwide will grow at a CAGR of 2.6% between 2014 and 2020
  • 10.Worldwide: Mobile retail revenue will continue to grow, but there will be a strong shift from traditional services to data
  • 11.Worldwide: Traditional fixed voice revenue will decline, with a marked transition towards IP-based telephony
  • 12.Worldwide: Fixed broadband and video services are set to grow strongly
  • 13.Worldwide: Cloud retail revenue will grow rapidly, although penetration will remain low
  • 14.Regional trends
  • 15.Regional trends: Emerging markets will account for 43% of worldwide SME ICT revenue by 2020
  • 16.Regional trends: LATAM and SSA are experiencing the fastest rates of growth EMAP has the greatest absolute revenue growth
  • 17.Regional trends: The strongest revenue growth in developed and emerging regions comes from mobile data and cloud services
  • 18.Regional trends: CSPs are now focused on developing portfolios with customers' entire 'technology journey' in mind
  • 19.Country-level trends
  • 20.France: Cloud services will alleviate a falling SMT ICT revenue stream
  • 21.Germany: A higher share of medium businesses secure a steady revenue growth stream
  • 22.Indonesia: There is potential for strong SME ICT revenue growth, driven by mobile services in small enterprises
  • 23.Malaysia: a strong medium-sized enterprise segment will drive overall SME ICT revenue growth
  • 24.Spain: Loss of mobile revenue is the key driver behind falling SME ICT revenue
  • 25.Turkey: Modest overall SME ICT revenue growth is driven by increased mobile revenue and cloud services
  • 26.UK: SME ICT revenue remains flat because cloud services are replacing traditional fixed voice services
  • 27.USA: Growth in the number of enterprises will keep SME ICT revenue on the rise
  • 28.Forecast methodology and assumptions
  • 29.Forecast methodology and assumptions: market definition
  • 30.Forecast methodology and assumptions: methodology
  • 31.Forecast methodology and assumptions: taxonomy [1]
  • 32.Forecast methodology and assumptions: taxonomy [2]
  • 33.Definition of geographical regions [1]
  • 34.Definition of geographical regions [2]
  • 35.About the authors and Analysys Mason
  • 36.About the authors
  • 37.About Analysys Mason
  • 38.Research from Analysys Mason
  • 39.Consulting from Analysys Mason

List of figures

  • Figure 1: SME ICT services retail revenue, worldwide, 2014-2020
  • Figure 2: SME ICT retail revenue by size of enterprise, worldwide, 2014-2020
  • Figure 3: SME mobile retail revenue by service, worldwide, 2014-2020
  • Figure 4: SME fixed voice retail revenue by service, worldwide, 2014-2020
  • Figure 5: SME fixed broadband revenue by service, worldwide, 2014-2020
  • Figure 6: SME cloud services revenue by service, worldwide, 2014-2020
  • Figure 7: SME ICT retail revenue and share of total by region, 2014-2020
  • Figure 8: SME ICT retail revenue by region, worldwide, 2014-2020
  • Figure 9: SME ICT retail revenue per enterprise by service category, developed regions, 2014 and 2020
  • Figure 10: SME ICT retail revenue per enterprise, by service category, emerging regions, 2014 and 2020
  • Figure 11: Availability of cloud-based services to SMEs from main operators in eight countries, 2015
  • Figure 12a: SME ICT revenue by enterprise category, France, 2014-2020
  • Figure 12b: SME ICT revenue per enterprise by service category, France, 2014-2020
  • Figure 13a: SME ICT revenue by enterprise category, Germany, 2014-2020
  • Figure 13b: SME ICT revenue per enterprise by service category, Germany, 2014-2020
  • Figure 14a: SME ICT revenue by enterprise category, Indonesia, 2014-2020
  • Figure 14b: SME ICT revenue per enterprise by service category, Indonesia, 2014-2020
  • Figure 15a: SME ICT revenue by enterprise category, Malaysia 2014-2020
  • Figure 15b: SME ICT revenue per enterprise by service category, Malaysia, 2014-2020
  • Figure 16a: SME ICT revenue by enterprise category, Spain, 2014-2020
  • Figure 16b: SME ICT revenue per enterprise by service category, Spain, 2014-2020
  • Figure 17a: SME ICT revenue by enterprise category, Turkey 2014-2020
  • Figure 17b: SME ICT revenue per enterprise by service category, Turkey, 2014-2020
  • Figure 18a: SME ICT revenue by enterprise category, UK, 2014-2020
  • Figure 18b: SME ICT revenue per enterprise by service category, UK, 2014-2020
  • Figure 19a: SME ICT revenue by enterprise category, USA, 2014-2020
  • Figure 19b: SME ICT revenue per enterprise by service category, USA, 2014-2020
  • Figure 20: Micro-, small- and medium-sized SMEs as a proportion of enterprises and SME employees as a proportion of employees, worldwide
  • Figure 21: Enterprises and employees by enterprise size, worldwide, 2014
  • Figure 22a: Regional breakdown used in this report
  • Figure 22b: Regional breakdown used in this report
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