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市場調查報告書

Wi-Fi通話服務:市場機會的評估

Wi-Fi Calling Services: Assessing the Market Opportunity

出版商 Analysys Mason 商品編碼 347787
出版日期 內容資訊 英文 39 Slides
商品交期: 最快1-2個工作天內
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Wi-Fi通話服務:市場機會的評估 Wi-Fi Calling Services: Assessing the Market Opportunity
出版日期: 2015年12月22日 內容資訊: 英文 39 Slides
簡介

本報告提供對已經提供Wi-Fi服務的服務供應商及考慮該服務的企業的建議,關於特定企業類型Wi-Fi分流量的機會預測。

主要的調查內容

  • 可支援Wi-Fi通話服務的主要經營模式的調查
  • Wi-Fi通話服務帶給手機業者,固定業者及破壞性MVNO的利益考察,及Wi-Fi通話服務在PSTN關閉是否發揮作用
  • 提供Wi-Fi通話服務的全部企業的詳細討論,及Wi-Fi通話服務的服務設計、費用的各方法以及適應國際漫遊利用的政策評估
  • Wi-Fi通話服務帶給語音流量、利用的影響分析,及影響是否各服務供應商有大幅不同的檢討

目錄

  • 摘要整理
  • 經營模式
  • 服務設計
  • 機會的預測
  • 附錄
  • 關於著者及ANALYSYS MASON
目錄

"Wi-Fi calling lowers the barriers to entry to mobile services, but it also provides more-established operators with a much-needed stimulus to evolve their service offerings."

Wi-Fi calling, particularly in its native implementations (that is, adding the capability to native diallers on handsets), brings the following three player types into direct competition, each with the objective of full voice service substitution.

  • mobile/integrated network operators that want to improve indoor coverage for mobile users
  • traditional fixed operators leveraging a lower cost base to compete in the mobile market (via an MVNO)
  • disruptive Wi-Fi-first players.

The report provides recommendations for service providers that already offer Wi-Fi calling services, as well as for those players that are considering doing so. It also provides an opportunity forecast for Wi-Fi offload volumes for specific player types.

Wi-Fi calling services business opportunity, by player

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This strategy report:

  • examines the main business models that Wi-Fi calling services support and enable
  • considers the benefits that Wi-Fi calling services can bring to mobile operators, fixed operators and disruptive MVNOs, and whether Wi-Fi calling has a role to play in PSTN switch-off
  • provides a detailed discussion of all players that offer Wi-Fi calling services, and assesses the different approaches to service design and pricing for Wi-Fi calling services, as well as the policies that are applied to international roaming usage
  • analyses the impact that Wi-Fi calling services will have on voice traffic and usage, and considers whether the impact will vary significantly by service provider.

SAMPLE PAGES

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Table of Contents

  • EXECUTIVE SUMMARY
  • BUSINESS MODELS
  • SERVICE DESIGN
  • OPPORTUNITY FORECAST
  • APPENDIX
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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