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市場調查報告書

Over-the-Top視訊 (OTT視訊) :對通訊服務供應商來說的威脅及機會

Over-the-top video: a threat and an opportunity for communications service providers

出版商 Analysys Mason 商品編碼 346635
出版日期 內容資訊 英文 45 Slides
商品交期: 最快1-2個工作天內
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Over-the-Top視訊 (OTT視訊) :對通訊服務供應商來說的威脅及機會 Over-the-top video: a threat and an opportunity for communications service providers
出版日期: 2015年12月11日 內容資訊: 英文 45 Slides
簡介

許多通訊服務供應商 (CSP) 開始Over-the-Top (OTT) 服務,其中開始內容傳輸網路 (CDN) 相關的服務的CSP也登場。加上為了從提供、支援隨選視訊服務產生收益,也有與OTT供應商協作的CSP。

本報告以通訊服務供應商 (CSP) 引進Over-the-Top (OTT) 視訊服務為主題,提供在引進時應考慮OTT視訊策略,擴大市場有效半徑與產生新收益源的OTT視訊有效利用方法的評估,應考慮內容傳輸網路 (CDN) 相關的經營模式,OTT視訊服務的開始、OTT視訊供應商的CDN需求支援、對OTT視訊供應商的合作來說主要的成功因素分析,及開發OTT視訊策略時面臨課題的討論等相關彙整。

目錄

摘要整理

Over-the-Top (OTT) 視訊供應商的合作

提供給OTT視訊供應商的解決方案

OTT視訊服務的開始

附錄

著者、Analysys Mason

目錄

"Communications service providers (CSPs) have multiple options for turning the growth of over-the-top (OTT) video consumption to their advantage, and quality of experience (QoE) is essential for achieving excellence in this space."

Many communications service providers (CSPs) have launched over-the-top (OTT) services and some have launched content delivery network- (CDN-) related services. In addition, some CSPs have partnered with OTT providers to generate revenue from the provision and support of on-demand video services. This report discusses the drivers that influence CSPs' decisions to launch these services, and the challenges that they must overcome to meet the needs of end users and those of their OTT video customers and partners.

This strategy report:

  • considers the OTT video strategies that CSPs should consider adopting
  • assesses how CSPs can use OTT video to extend their market reach, as well as to generate new revenue streams
  • examines which CDN-related business models CSPs should consider implementing
  • analyses the key success factors for CSPs that want to launch OTT video services, support OTT video providers' CDN needs and partner with OTT video providers
  • discusses the challenges that CSPs may face when developing an OTT video strategy.

FOUR CATEGORIES OF APPROACH FOR CSPS TO CONSIDER IMPLEMENTING IN
ORDER TO RESPOND TO THE OTT VIDEO REVENUE OPPORTUNITY

ABOUT THE AUTHORS

Gareth Williams (Manager, Custom Research) has worked in the telecoms/ICT industry for over 15 years, as both an analyst and consultant. He has conducted over 100 bespoke projects for operators, vendors, regulators and other organisations, many of which have involved B2C and B2B research to address complex questions on markets, competitors and services. Gareth has assisted clients on a diverse range of projects, such as: determining the market opportunity for launching Wi-Fi networks in sub-Saharan Africa; assessing the opportunity to launch/support MVNOs in Western Europe; and identifying the methods that regulators use to verify whether operators fulfil their network coverage obligations.

Martin Scott (Principal Analyst) co-ordinates Analysys Mason's research initiatives related to media, TV, fixed broadband and convergence. He manages the Fixed Broadband and Multi-Play research programme and is a significant contributor to the Future Comms and Media programme. Martin has held numerous positions within Analysys Mason during the last 10 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer and Consumer smartphone usage series of research. His primary areas of specialisation include service convergence, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services, including quadruple-play bundling, customer satisfaction and consumer-facing marketing strategy.

SAMPLE PAGES

Table of Contents

  • EXECUTIVE SUMMARY
  • PARTNERSHIPS WITH OVER-THE-TOP (OTT) VIDEO PROVIDERS
  • OFFERING SOLUTIONS TO OTT VIDEO PROVIDERS
  • LAUNCHING OTT VIDEO SERVICES
  • APPENDIX
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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