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市場調查報告書

中東歐的行動服務的趨勢與預測:2017-2022年

Mobile Services in Central and Eastern Europe: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 346137
出版日期 內容資訊 英文 27 Slides
商品交期: 最快1-2個工作天內
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中東歐的行動服務的趨勢與預測:2017-2022年 Mobile Services in Central and Eastern Europe: Trends and Forecasts 2017-2022
出版日期: 2017年10月19日 內容資訊: 英文 27 Slides
簡介

預料中東歐 (CEE)的行動市場將持續盛況,並更進一步朝資料主導的趨勢發展,預測到2022年前4G將佔全體連接的60%。

本報告提供中東歐 (CEE) 的行動服務市場相關調查,提供全球,各地區以及各國的市場分析·5年預測。

目錄

摘要整理

全球趨勢

  • 業務收益在預測期間將繼續成長,預計2022年達到8,630億美元

地區趨勢

  • 儘管傳統服務的下降,行動收入將繼續增長
  • 行動普及率:除了土耳其,中東歐地區行動SIM卡普及率水平將保持穩定
  • 行動連接:4G / 5G將持續取代2G / 3G,但我們不期望在2022年之前網絡退役
  • 智慧型手機和LTE:到2022年,中東歐手機的智慧型手機佔有率將達到82%
  • 行動寬頻:LTE基礎設施的廣泛部署將支持行動寬頻持續的短期增長
  • ARPU:由於競爭力的價格壓力下降以及價格昂貴的數據計劃的增加,ARPU將會穩定發展
  • 數據和收入來源:4G技術推廣將推動中東歐的服務收入增長

各國趨勢

  • 捷克:收入將會增長,但2022年的市場仍將比2012年減少18%
  • 波蘭:內容服務和廣泛的LTE覆蓋將有助於行運營商增加手機數據收入
  • 俄羅斯:該國行動市場的競爭將會增加,並導致手機ARPU的下降
  • 土耳其:4G覆蓋和高手機數據服務需求的競爭將推動ARPU的增加

預測手法·前提條件

著者·Analysys Mason

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目錄

"Mobile telecoms revenue in Central and Eastern Europe will continue its recovery over the next few years, driven primarily by growth in handset data."

The Central and Eastern European mobile market continues to flourish and is increasingly driven by data – we expect 4G to comprise 60% of all connections by 2022. We examine key trends and drivers and provide a comprehensive mobile telecoms market forecast for the region and for 14 individually modelled countries in this report.

This report provides:

  • a 5-year forecast of 224 mobile KPIs for the Central and Eastern European region and for 14 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlight similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

GEOGRAPHICAL COVERAGE

  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Poland
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine
  • Czech Republic
  • Poland
  • Russia
  • Turkey

DATA COVERAGE

Mobile connections
  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone
Mobile revenue
  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
Mobile ARPU
  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data
Voice traffic
  • Outgoing minutes, MoU

ABOUT THE AUTHOR:

Simon Lumb(Research Analyst) is a member of the regional markets research team in London, contributing primarily to the ecoms Market Matrix, European Core Forecasts, European Country Reports and Global Core Data research programmes. Simon holds a BSc in Physics from Durham University, and during his studies conducted research on the collision of galaxies and helped to develop a GPS tracking system for a start-up company.

Table of Contents

  • 5. Executive summary
  • 6. The recovery in telecoms revenue will continue during the next few years, driven by handset data revenue growth
  • 7. Worldwide trends
  • 8. Worldwide: Service revenue will continue to increase over the forecast period, reaching USD863 billion in 2022
  • 9. Regional trends
  • 10. Mobile revenue will continue to increase despite declining traditional services
  • 11. Mobile penetration: The level of mobile SIM penetration will remain stable in the CEE region, with the exception of Turkey
  • 12. Mobile connections: 4G/5G connections will displace 2G/3G, but we do not expect network decommissioning before 2022
  • 13. Smartphones and LTE: The smartphone share of handsets in CEE will reach 82% by 2022
  • 14. Mobile broadband: Widespread deployment of LTE infrastructure will support short-term growth of mobile broadband connections
  • 15. ARPU: ARPU will stabilise due to declining competitive price pressure and the increasing take-up of more-expensive data plans
  • 16. Data and revenue by generation: 4G technology roll-outs will drive service revenue increases in CEE
  • 17. Country-level trends
  • 18. Czech Republic: Revenue will grow, but the market will still be 18% smaller in 2022 than it was in 2012
  • 19. Poland: Content services and widespread LTE coverage will help MNOs to increase handset data revenue
  • 20. Russia: Competition in the country's mobile market will increase and lead to a decline in handset ARPU
  • 21. Turkey: The race for 4G coverage and a high mobile handset data service demand will drive an increase in ARPU
  • 22. About the author and Analysys Mason
  • 23. About the author
  • 24. Analysys Mason's consulting and research are uniquely positioned
  • 25. Research from Analysys Mason
  • 26. Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms retail revenue by service type and total service revenue (retail and wholesale), Central and Eastern Europe, 2012-2022
  • Figure 2: Mobile service revenue in Central and Eastern Europe and worldwide, 2012-2022
  • Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, Central and Eastern Europe, 2012-2022
  • Figure 4: Telecoms retail revenue by mobile service type, total service revenue and growth rates, Central and Eastern Europe, 2016-2022
  • Figure 5: Connections by type, and growth rates, Central and Eastern Europe, 2016-2022
  • Figure 6: Active mobile SIM penetration by country (excluding M2M), Central and Eastern Europe, 2012-2022
  • Figure 7: Mobile connections by technology generation (excluding M2M), and 3G, 4G and 5G's share of connections, Central and Eastern Europe, 2012-2022
  • Figure 8: Smartphones as a percentage of handsets, and LTE's share of total connections (excluding M2M), Central and Eastern Europe, 2016 and 2022
  • Figure 9: Mobile broadband connections by screen size and technology, Central and Eastern Europe, 2012-2022
  • Figure 10: Mobile ARPU by country, Central and Eastern Europe, 2012-2022
  • Figure 11: Mobile service revenue and ARPU by technology, Central and Eastern Europe, 2012-2022
  • Figure 12: Data traffic and revenue per megabyte, Central and Eastern Europe, 2012-2022
  • Figure 13: Mobile, smartphone and 4G/5G penetration rates, Czech Republic, 2012-2022
  • Figure 14: Mobile ARPU by type, and mobile ARPU, Czech Republic, 2012-2022
  • Figure 15: Summary of key mobile market drivers and assumptions, Czech Republic
  • Figure 16: Mobile, smartphone and 4G/5G penetration rates, Poland, 2012-2022
  • Figure 17: Mobile ARPU by type, and mobile ARPU, Poland, 2012-2022
  • Figure 18: Summary of key mobile market drivers and assumptions, Poland
  • Figure 19: Mobile, smartphone and 4G/5G penetration rates, Russia, 2012-2022
  • Figure 20: Mobile ARPU by type, and mobile ARPU, Russia, 2012-2022
  • Figure 21: Summary of key mobile market drivers and assumptions, Russia
  • Figure 22: Mobile, smartphone and 4G/5G penetration rates, Turkey, 2012-2022
  • Figure 23: Mobile ARPU by type, and mobile ARPU, Turkey, 2012-2022
  • Figure 24: Summary of key mobile market drivers and assumptions, Turkey
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