Cover Image
市場調查報告書

中東、北非地區的行動服務:趨勢、預測 (2015-2020年)

Mobile Services in the Middle East and North Africa: Trends and Forecasts 2015-2020

出版商 Analysys Mason 商品編碼 345106
出版日期 內容資訊 英文 34 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
中東、北非地區的行動服務:趨勢、預測 (2015-2020年) Mobile Services in the Middle East and North Africa: Trends and Forecasts 2015-2020
出版日期: 2015年11月13日 內容資訊: 英文 34 Slides
簡介

中東、北非地區的行動服務市場上,預計終端資訊服務由於智慧型手機的普及率上升和4G (LTE) 網路的持續擴張等要素,成為主要的收益成長推進因素。

本報告提供中東&北非地區的行動服務市場相關調查、全球的趨勢、中東&北非地區的行動服務的總收益的變化與預測、3G<E的轉變趨勢、智慧型手機普及率、各國主要趨勢、連線數/收益/ARPU/流量的5年預測等彙整資料。

調查項目

  • 行動連線數
    • 終端、行動寬頻、M2M
    • 以預付、契約為基礎
    • 2G、3G、4G (LTE)
    • 智慧型手機、非智慧型手機
  • 行動收益
    • 服務、零售
    • 以預付、契約為基礎
    • 終端、行動寬頻、M2M
    • 終端語音、通訊、資料
  • 行動ARPU
    • SIM終端
    • 以預付、契約為基礎
    • 終端語音、資料
  • 語音流量
    • 發信時間、MoU

調查對象國家

  • 阿爾及利亞
  • 埃及
  • 伊拉克
  • 以色列
  • 科威特
  • 摩洛哥
  • 阿曼
  • 卡達
  • 突尼西亞
  • UAE
目錄

"Revenue growth in MENA will increasingly come from high-value customers, with operators placing greater importance on the retention of these high-value customers and the monetisation of mobile data services."

Handset data services will be the main driver of revenue growth in the Middle East and North Africa (MENA), supported by increased smartphone penetration and the continued expansion of 4G (LTE) networks. The number of 3G subscriptions will overtake 2G to become the dominant network technology in the region overall in 2017. However, 2G will retain its position in countries which have only recently launched 3G and have a low GDP per capita. In this report, we model eleven telecoms markets, which will account for about 68% of MENA's telecoms service revenue in 2020.

This report and associated data annex provide:

  • commentary and trend analysis to support our 5-year forecast for the Middle East and North Africa (MENA)
  • worldwide context and specific country commentary for four key countries: Oman, Qatar, Saudi Arabia and UAE
  • forecasting informed by robust historical data, as well as our unique, in-house modelling tool, which applies a rigorous methodology (including the reconciliation of different sources, standard definitions, top-down and bottom-up modelling).

Geographical coverage

Countries modelled individually Detailed country commentary
  • Algeria
  • Egypt
  • Iraq
  • Israel
  • Kuwait
  • Morocco
  • Oman
  • Qatar
  • Tunisia
  • United Arab Emirates

  • Oman
  • Qatar
  • Saudi Arabia
  • United Arab Emirates

Data coverage

Mobile connections
  • Handset, mobile broadband1, M2M2
  • Prepaid, contract
  • 2G, 3G, 4G (LTE)
  • Smartphone, non-smartphone

Mobile revenue
  • Service3, retail
  • Prepaid, contract
  • Handset, mobile broadband1, M2M2
  • Handset voice, messaging, data

Mobile ARPU
  • SIMS, handset
  • Prepaid, contract
  • Handset voice, data

Voice traffic
  • Outgoing minutes, MoU

Table of Contents

  • 5.Executive summary
  • 6.Executive summary
  • 7.Worldwide trends
  • 8.Worldwide: Developing regions will have highest revenue growth, but NA will be largest retail revenue contributor by 2020
  • 9.Worldwide: SIM penetration will increase to 108% by 2020, driven by service take-up in SSA, EMAP and DVAP
  • 10.Worldwide: LTE's share of connections will be the highest in NA (92%) and DVAP (84%), while SSA will trail behind (5%)
  • 11.Worldwide: OTT services and converged bundle services will have a downward pressure on ARPU
  • 12.Regional trends
  • 13.MENA: The total mobile service revenue will grow at the CAGR 1.6% to USD64 billion in 2020
  • 14.MENA: Maturing markets and diminishing multiple-SIM ownership will lead to slower growth in number of connections
  • 15.MENA: More than half of all connections will be 3G by 2020, while LTE will account for 21.5% of mobile SIMS (excluding M2M)
  • 16.MENA: We model eleven telecoms markets, which will account for about 68% of MENA's telecoms service revenue in 2020
  • 17.MENA: Israel will have the highest smartphone penetration, but the UAE will lead LTE take-up rates
  • 18.MENA: Intensified competition will drive down ARPU, but spending on non-voice services will increase
  • 19.MENA: Mobile handset data revenue will grow by USD5.6 billion between 2014 and 2020 at a 8.7% CAGR
  • 20.Country-level trends
  • 21.Oman: MVNOs are addressing demand for low-cost international calling and expanding their portfolios with affordable mobile data
  • 22.Qatar: Demand from migrants will sustain connections growth, while contract and 4G segments will support value growth
  • 23.Saudi Arabia: Regulatory measures, MVNOs and Mobily's performance are suppressing market growth prospects
  • 24.UAE: Smartphone penetration and data usage will drive mobile revenue growth, helping to slow ARPU erosion through 2020
  • 25.Forecast methodology and assumptions
  • 26.We have a disciplined process of forecasting; our on-the-ground analysts and consultants collaborate closely to assess market dynamics
  • 27.We use a vast variety of primary and secondary research for data collection
  • 28.A robust and comparable set of historical data is the starting point for our forecasts; this involves three main activities
  • 29.About the authors and Analysys Mason
  • 30.About the authors
  • 31.About Analysys Mason
  • 32.Research from Analysys Mason
  • 33.Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms retail revenue by service type and total service revenue (retail and wholesale), MENA, 2010-2020
  • Figure 2: CAGRs for fixed and mobile retail revenue (2014-2020) and market size by total retail revenue (2020), by region, worldwide
  • Figure 3: Active mobile SIM penetration by country (excluding M2M), worldwide, 2010-2020
  • Figure 4: Smartphones as a percentage of handsets, and LTE's share of total connections (excluding M2M), worldwide, 2014 and 2020
  • Figure 5: Mobile ARPU by region and worldwide, 2010-2020
  • Figure 6: Telecoms retail mobile revenue by service type and mobile ARPU, Middle East and North Africa, 2010-2020
  • Figure 7: Telecoms retail revenue by service type, total service revenue and growth rates, Middle East and North Africa, 2014-2020
  • Figure 8: Connections by type, and growth rates, Middle East and North Africa, 2014-2020
  • Figure 9: Active mobile SIM penetration by country (excluding M2M), Middle East and North Africa, 2010-2020
  • Figure 10: Mobile connections by technology generation (excluding M2M), and 3G and 4G's share of connections, Middle East and North Africa, 2010-2020
  • Figure 11: Mobile connections by technology generation and fixed broadband household penetration, by country, Middle East and North Africa, 2020
  • Figure 12: Smartphones as a percentage of handsets, and LTE's share of total connections (excluding M2M), Middle East and North Africa, 2014 and 2020
  • Figure 13: Mobile ARPU by country, Middle East and North Africa, 2010-2020
  • Figure 14: Mobile, smartphone and 4G penetration rates, MENA, 2010-2020
  • Figure 15: Mobile ARPU by type, and mobile ARPU, MENA, 2010-2020
  • Figure 16: Summary of key mobile market drivers and assumptions, MENA
  • Figure 17: Total service revenue, data revenue and CAGR, Oman, 2014-2020
  • Figure 18: Total service revenue, data revenue and CAGR, Qatar, 2014-2020
  • Figure 19: Total service revenue, data revenue and CAGR, Saudi Arabia, 2014-2020
  • Figure 20: Total service revenue, data revenue and CAGR, UAE, 2014-2020
  • Figure 21: Data, research principles and external factors that inform our forecasting methodology
Back to Top