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市場調查報告書

服務系統的宣傳:支援行動廣告所需軟體的組成架構分析

Advertising Service Systems: A Framework Study of Software Needed To Support Mobile Advertising

出版商 Analysys Mason 商品編碼 341677
出版日期 內容資訊 英文 30 Slides
商品交期: 最快1-2個工作天內
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服務系統的宣傳:支援行動廣告所需軟體的組成架構分析 Advertising Service Systems: A Framework Study of Software Needed To Support Mobile Advertising
出版日期: 2015年10月09日 內容資訊: 英文 30 Slides
簡介

通訊服務供應商 (CSP) ,在成熟市場中,可從廣告獲得重要的增加收入。可是,為此需要投資和專門知識。

本報告提供CSP和供應商提供線上 (尤其是行動) 廣告的相關技術相關調查分析之系統性資訊。

目錄

  • 摘要整理
  • 編程廣告的發展環境
  • 透過行動廣告收益化所使用的資料
  • 製作強制庫存
  • 關於著者和ANALYSYS MASON
目錄

"Advertising could provide important incremental revenue for CSPs in mature markets, but it will require investment and expertise."

Communications service providers (CSPs) understand the potential value of the customer data that they hold, but the systems needed to monetise the data assets are not yet in place. This report is aimed at CSPs and vendors and analyses the technology that CSPs will need to deliver online - particularly mobile - advertising.

THIS STRATEGY REPORT:

  • provides an analysis of the systems that are needed to maximise the value of customer data
  • assesses the types of partnership that are needed
  • describes the analytics tools that are required
  • discusses the vendor technologies that are needed to deliver the solutions
  • explains how CSPs can enter and succeed in the advertising ecosystem.

SAMPLE PAGES

The advertising ecosystem

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Revenue in the mobile advertising market

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Mobile advertising ecosystem

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Table of Contents

  • EXECUTIVE SUMMARY
  • THE DEVELOPMENT ENVIRONMENT FOR PROGRAMMATIC ADVERTISING
  • MONETISING DATA FOR USE BY MOBILE ADVERTSING
  • CREATING COMPELLING INVENTORY
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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