Cover Image
市場調查報告書

Amazon 數位平台策略:業者從Amazon Web Services (AWS) 得到的教訓

Amazon's Digital Platform Strategy: Lessons for Operators from Amazon Web Services

出版商 Analysys Mason 商品編碼 337315
出版日期 內容資訊 英文 27 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
Amazon 數位平台策略:業者從Amazon Web Services (AWS) 得到的教訓 Amazon's Digital Platform Strategy: Lessons for Operators from Amazon Web Services
出版日期: 2015年08月13日 內容資訊: 英文 27 Slides
簡介

本報告提供全球最成功的雲端型基礎設施即服務 (IaaS) 商務,導入Amazon Web Services (AWS) 的Amazon的平台經營模式調查。

主要的調查內容

  • 為了使數位貿易、設備、應用及服務生態系統發展的AWS (Amazon Web Services ) 的引進及Amazon從平台經營模式的轉換獲得的策略性優點
  • 通訊業者由Amazon的平台轉換成功可學習的策略性教訓
  • 可有助於保護他們免受競爭壓力,並且最大限度活用現有的能力和資產的平台經營模式分析
  • Amazon為了成為平台導向企業要實行組織、經營活動的實例

目錄

  • 摘要整理
  • Amazon的平台中心的數位生態系統
  • 平台中心的經營模式的優點
  • 來自Amazon的策略的教訓
  • 著者、 ANALYSYS MASON
目錄

"Telecoms operators that want become digital service providers need to change their strategies and some will need to adopt platform business models."

Telecoms operators that want to become digital service providers will need to change their strategies and, in some cases, make existing capabilities available to third parties by adopting a platform business model. Amazon has pursued this model with Amazon Web Services (AWS), the most successful cloud-based infrastructure-as-a-service (IaaS) business in the world.

This strategy report provides:

  • an introduction to AWS and the strategic advantages that Amazon gained by switching to a platform business model in order to develop its digital ecommerce, devices, apps and services ecosystem
  • strategic lessons that telecoms operators can learn from Amazon's platform transformation and success
  • an analysis of the ways in which a platform business model could enable operators to make the most of their existing capabilities and assets, while helping to protect them from competitive pressures
  • examples of the organisational and operational practices that Amazon had to implement to become a platform-oriented company.

THE THREE ELEMENTS OF AMAZON'S PLATFORM AND
DIGITAL ECOSYSTEM STRATEGY

SAMPLES

Table of Contents

  • EXECUTIVE SUMMARY
  • AMAZON'S PLATFORM-CENTRIC DIGITAL ECOSYSTEM
  • ADVANTAGES OF A PLATFORM-CENTRIC BUSINESS MODEL
  • KEY LESSONS FROM AMAZON'S STRATEGY
  • ABOUT THE AUTHOR AND ANALYSYS MASON
Back to Top