Cover Image
市場調查報告書

行動內容的經營管理&傳送:行動視訊的商務&技術策略

MOBILE CONTENT MANAGEMENT AND DELIVERY: BUSINESS AND TECHNICAL STRATEGIES FOR MOBILE VIDEO

出版商 Analysys Mason 商品編碼 329679
出版日期 內容資訊 英文 42 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
行動內容的經營管理&傳送:行動視訊的商務&技術策略 MOBILE CONTENT MANAGEMENT AND DELIVERY: BUSINESS AND TECHNICAL STRATEGIES FOR MOBILE VIDEO
出版日期: 2015年05月11日 內容資訊: 英文 42 Slides
簡介

通訊服務供應商 (CSP) 沒能實現適當的行動視訊收益化,行動數據收益的成長低於行動視訊流量的成長。為了不放走這個市場機會,謀求與OTT經營者的差異化,行動CSP需要行動視訊的產業策略和收益化及最佳化的解決方案。

本報告提供行動內容的經營管理&發行策略中CSP應驗證的「收益化」、「技術解決方案」、「內容」3種領域的驗證。

調查內容的一部分

  • 對CSP來說行動視訊的重要性
  • 行動視訊的價值鏈中CSP所扮演角色的檢驗和尋找收益化、差異化的機會
  • 可利用的行動內容的經營管理&傳送解決方案的概要與對CSP來說的適應性檢驗

調查對象企業

  • Akamai Technologies
  • Alcatel-Lucent
  • Allot
  • Amdocs
  • Amobee
  • Anevia
  • Apple
  • ARRIS Group
  • Avvasi
  • Broadpeak
  • Cisco Systems
  • Citrix
  • Conax
  • Envivio
  • Ericsson
  • F5 Networks
  • Facebook
  • Flash Networks
  • Google
  • Harmonic
  • HP
  • Huawei
  • Ineoquest
  • InMobi
  • Limelight Networks
  • Mahindra Comviva
  • NEC
  • Nokia Networks
  • Openwave Mobility
  • Opera
  • Procera
  • Qosmos
  • Qualcomm
  • Samsung
  • Sandvine
  • SPB TV
  • Vantrix
  • Vasona Networks
  • Viaccess-Orca
  • Voltari
  • ZTE
目錄

CSPs need a mobile video monetisation strategy and optimisation solutions to differentiate themselves from aggressive OTT service providers.

Communications service providers (CSPs) are not adequately monetising mobile video: mobile data revenue is increasing at a slower rate than mobile video traffic. This is a missed opportunity. Mobile CSPs need mobile video business strategies and monetisation and optimisation solutions to differentiate themselves from over-the-top (OTT) players. In this report, we examine three areas that CSPs should consider as part of their mobile content management and delivery (MCMD) strategy: monetisation, technical solutions and content.

THIS STRATEGY REPORT:

  • explains why mobile video is important for CSPs
  • examines the role that CSPs play in the mobile video value chain, and discusses the monetisation and differentiation opportunities
  • provides an overview of the available MCMD solutions, and explores their suitability for CSPs.

COMPANY COVERAGE

  • Akamai Technologies
  • Alcatel-Lucent
  • Allot
  • Amdocs
  • Amobee
  • Anevia
  • Apple
  • ARRIS Group
  • Avvasi
  • Broadpeak
  • Cisco Systems
  • Citrix
  • Conax
  • Envivio
  • Ericsson
  • F5 Networks
  • Facebook
  • Flash Networks
  • Google
  • Harmonic
  • HP
  • Huawei
  • Ineoquest
  • InMobi
  • Limelight Networks
  • Mahindra Comviva
  • NEC
  • Nokia Networks
  • Openwave Mobility
  • Opera
  • Procera
  • Qosmos
  • Qualcomm
  • Samsung
  • Sandvine
  • SPB TV
  • Vantrix
  • Vasona Networks
  • Viaccess-Orca
  • Voltari
  • ZTE

INFOGRAPHIC

SAMPLES

Table of Contents

  • EXECUTIVE SUMMARY
  • MOBILE VIDEO MONETISATION OPPORTUNITIES
  • MCMD OPTIMISATION AND MONETISATION SOLUTIONS NEED MOBILE-SPECIFIC ENHANCEMENTS
  • HAVING THE ‘RIGHT' CONTENT IS IMPORTANT
  • APPENDIX: VENDOR ANALYSIS
  • ABOUT THE AUTHOR AND ANALYSYS MASON
Back to Top