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市場調查報告書

歐洲的行動服務:分析、預測 (2014-2019年)

MOBILE SERVICES IN EUROPE: FORECASTS AND ANALYSIS 2014-2019

出版商 Analysys Mason 商品編碼 329193
出版日期 內容資訊 英文 27 Slides
商品交期: 最快1-2個工作天內
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歐洲的行動服務:分析、預測 (2014-2019年) MOBILE SERVICES IN EUROPE: FORECASTS AND ANALYSIS 2014-2019
出版日期: 2015年04月27日 內容資訊: 英文 27 Slides
簡介

本報告提供西歐、中歐、東歐地區的主要14個國家行動服務的使用概況 調查、終端、行動寬頻、M2M的連線數和收益、ARPU等資料之契約類型 (預付/加入型)和技術 (2G/3G/4G)、終端類型 (智慧型手機/非智慧型手機) 等各種不同因素彙整。

調查內容的一部分

  • 連線數
    • 終端
    • 行動寬頻
    • M2M
    • 預付/加入型
    • 2G/3G/4G
    • 智慧型手機/非智慧型手機
  • 收益
    • 業務收益
    • 零售收益
    • 預付/加入型
    • 終端
    • 行動寬頻
    • 終端:語音/通訊/資料
  • ARPU
    • 預付/契約型等

調查對象國家

  • 中歐、東歐
    • 捷克
    • 匈牙利
    • 波蘭
    • 羅馬尼亞
    • 俄羅斯
    • 土耳其
    • 其他
  • 西歐
    • 法國
    • 德國
    • 義大利
    • 荷蘭
    • 葡萄牙
    • 西班牙
    • 瑞典
    • 英國
    • 其他
目錄

Operators need to focus on driving data usage and using bundles to retain customers.

Mobile service revenue and subscriber numbers are declining, which poses significant challenges for mobile operators.

Mobile data represents a growth opportunity for operators - they must concentrate on retaining customers and driving data usage.

This report and data annex provide:

  • a 5-year forecast of almost 64 mobile key performance indicators (KPIs) for 2 regions (Western Europe and Central and Eastern Europe), and 14 countries.

GEOGRAPHICAL COVERAGE

  • Central and Eastern Europe (CEE) - countries modelled individually: Czech Republic, Hungary, Poland, Romania, Russia, Turkey
  • Western Europe (WE) - countries modelled individually: France, Germany, Italy, Netherlands, Portugal, Spain, Sweden, UK

INFOGRAPHIC

SAMPLE PAGES

ABOUT THE AUTHORS

Patrick Rusby (Analyst) is an analyst in Analysys Mason's Consumer Services research practice, focusing on mobile service markets, MVNOs, LTE pricing, over-the-top (OTT) communications services, and fixed and mobile customer retention strategies. He contributes to the design, analysis and write-up of the Analysys Mason's Connected Consumer Survey - a multi-year study of consumer behaviour relating to fixed and mobile telecoms, TV and online services. He holds a Master's degree in contemporary British politics from Goldsmiths College, University of London, and a Bachelor's degree in politics from the University of Southampton.

Pablo Iacopino (Senior Analyst) focuses on forecasting and analysing telecoms markets in Europe and Latin America. He leads Analysys Mason's Global Telecoms Forecasts and European Core Forecasts research programmes, and is the lead analyst for research on the Latin America region. Pablo is also a key contributor to our European Country Reports and Telecoms Market Matrix. Pablo joined Analysys Mason in 2012, after 8 years in the telecoms industry. He worked for 5 years in Strategy and Investor Relations at Telecom Italia, where he was responsible for European telecoms benchmarking, followed by 3 years in investment banking as a senior equity research analyst covering telecoms stocks. Pablo specialises in industry analysis, benchmarking, modelling, forecasts and valuation.

Table of Contents

  • EXECUTIVE SUMMARY
  • REVENUE AND CONNECTION TRENDS IN EUROPE
  • WESTERN EUROPE
  • CENTRAL AND EASTERN EUROPE
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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