Context-Aware Marketing Systems Enable CSPs to Generate Additional Revenue
|出版日期||內容資訊||英文 29 Slides
|透過情境感知行銷系統可產生CSP的追加收益 Context-Aware Marketing Systems Enable CSPs to Generate Additional Revenue|
|出版日期: 2015年02月24日||內容資訊: 英文 29 Slides||
客戶日益期待通訊服務供應商 (CSP) 提供定做行銷宣傳活動，傳統的行銷效果變小。在CSP銷售服務時客制化是必須，不過安裝的系統不能對應。
本報告提供通訊服務供應商 (CSP) 的行銷流程相關分析、定做行銷宣傳活動的下一代行銷解決方案的引進建議、對CSP來說的情境感知行銷系統 (CAMS) 的優點的分析。
CSPs have the opportunity to target customers with relevant offers and monetise customer data by deploying context-aware marketing systems (CAMS).
Customers are increasingly expecting communications service providers (CSPs) to provide personalised marketing campaigns and traditional marketing is becoming less effective. CSPs need to be able to personalise their offers if they are to sell their services, but they are unable to do this with their installed systems. This report analyses CSPs' marketing processes, and recommends that they deploy next-generation marketing solutions in order to deliver personalised marketing campaigns. It provides an analysis of the benefits of context-aware marketing systems (CAMS) to CSPs.
INFOGRAPHIC: EFFECT ON CSPS' BUSINESS OF
DEPLOYING CONTEXT-AWARE MARKETING SOLUTIONS
Source: Analysys Mason.
Atul Arora (Research Analyst) is a member of Analysys Mason's Telecoms Software research team and contributes to the Analytics Software Strategies, Customer Care and Digital Economy Software Strategies programmes. His areas of interest include omni-channel customer care, context-aware analytics and digital enablement. Atul joined Analysys Mason in 2013 after working as an intern analyst in the telecoms sector for a year. He has worked on a range of projects focused on telecoms verticals, cloud services and mobile services in emerging markets. He holds a bachelor's degree from Jaypee University (India) and a Master's degree in neuroscience from University College London.
Justin van der Lande (Principal Analyst) leads the Analytics Software Strategies, Customer Experience Management Software Strategies and CSP IT Strategies research programmes, which are part of Analysys Mason's Telecoms Software research stream. He specialises in business intelligence and analytics tools, the functionality of which cuts across all of the research programmes in this area. He also provides project management for large-scale projects within our Telecoms Software research. Justin has more than 20 years' experience in the communications industry in software development, marketing and research. He has held senior positions at NCR/AT&T, Micromuse (IBM), Granite Systems (Telcordia) and at the TM Forum. Justin holds a BSc in Management Science and Computer Studies from the University of Wales.