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市場調查報告書

亞太地區公共Wi-Fi:使用趨勢、經營模式、商業化戰略

Public Wi-Fi in Asia-Pacific: Usage Trends, Business Models and Monetisation Strategies

出版商 Analysys Mason 商品編碼 324553
出版日期 內容資訊 英文 23 Slides
商品交期: 最快1-2個工作天內
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亞太地區公共Wi-Fi:使用趨勢、經營模式、商業化戰略 Public Wi-Fi in Asia-Pacific: Usage Trends, Business Models and Monetisation Strategies
出版日期: 2015年02月13日 內容資訊: 英文 23 Slides
簡介

本報告提供亞太地區公共Wi-Fi趨勢全部區域及各國調查,經營模式,收益化的創新的策略等驗證。

調查課題

  • 亞太地區的各國公共Wi-Fi的利用和資料利用趨勢
  • Wi-Fi及LTE服務對消費者的線上行動的影響
  • 主要的Wi-Fi經營模式與收益累計方式
  • 經營者的Wi-Fi投資的重要性及意義的確認

調查對象經營者

  • China Mobile
  • China Telecom
  • China Unicom
  • Chungwa Telecom
  • CSL Mobile
  • Hutchison Telecommunications Hong Kong Holdings (3)
  • KDDI
  • kt
  • NTT DoCoMo
  • SK telecom
  • SmarTone Mobile Communications
  • Softbank Corporation
  • Taiwan Mobile
  • Telstra
目錄

Wi-Fi continues to be a popular wireless service in Asia-Pacific and it can affect, and be affected by, 4G roll-outs depending on mobile operator pricing and market strategies.

This Viewpoint provides insights into public (not home or office) Wi-Fi data traffic trends in the Asia-Pacific (APAC) region overall and at a country level. It also provides an overview of public Wi-Fi business models, and suggests innovative ways to monetise public Wi-Fi networks for mobile network operators (MNOs) in the APAC region.


The Viewpoint answers the following key questions:

  • How is public Wi-Fi used in different countries in APAC and what are the data trends?
  • How is consumer online behaviour impacted by Wi-Fi and LTE services?
  • What are the main Wi-Fi business models and revenue generation methods?
  • How can operators ensure that their Wi-Fi investments remain relevant and valuable?

It is accompanied by an Excel file that features details of the Wi-Fi offerings of the major operators, and the scale of public Wi-Fi deployments in developed Asia-Pacific (DVAP) countries.

COMPANY COVERAGE

The following companies are mentioned in this Report.

  • China Mobile
  • China Telecom
  • China Unicom
  • Chungwa Telecom
  • CSL Mobile
  • Hutchison Telecommunications Hong Kong Holdings (3)
  • KDDI
  • kt
  • NTT Docomo
  • SK telecom
  • SmarTone Mobile Communications
  • SoftBank
  • Taiwan Mobile
  • Telstra

Table of Contents

  • Executive summary and recommendations
  • Public Wi-Fi usage trends in Asia-Pacific
  • Public Wi-Fi business models and opportunities in Asia-Pacific
  • About the authors and Analysys Mason
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