The Connected Consumer Survey 2015: The Middle East and North Africa
|出版日期||內容資訊||英文 42 Slides
|連網消費者調查：中東、北非 The Connected Consumer Survey 2015: The Middle East and North Africa|
|出版日期: 2015年02月09日||內容資訊: 英文 42 Slides||
The handset-based questionnaire consists of 47 questions covering consumers' changing telecoms habits, their device ownership, their relationship with telecoms providers, usage of digital economy services.
This report presents selected data from Analysys Mason's Connected Consumer Survey 2015 conducted in July and August 2014 in Morocco, Qatar, Saudi Arabia and UAE.
The research was conducted on handsets. The Middle East and North Africa panel of respondents was designed to be demographically representative of mobile Internet 'mainstream' consumer population in each of the countries covered and we set quotas on age, gender and employment status. We conducted the survey with a minimum of 1000 respondents in each of the countries that we covered. The total sample size is 22 174 respondents, of which 8000 were from the four countries in the Middle East and North Africa.