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LINE's OTT Communications Strategy

出版商 Analysys Mason 商品編碼 323354
出版日期 內容資訊 英文 25 Slides
商品交期: 最快1-2個工作天內
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LINE的OTT通訊策略 LINE's OTT Communications Strategy
出版日期: 2015年01月26日 內容資訊: 英文 25 Slides




  • LINE的主要業績評估指標(KPI)及提案的詳細分析
  • 跟業者的有關
  • LINE與其主要對手的競爭分析
  • 關注行動活動,數位經濟的LINE展望的SWOT分析與評分


  • ClearSky Technologies
  • Cloudberry Mobile
  • Virgin Media



LINE's comprehensive social messaging app and wealth of content creates a distinctive user experience aimed at attracting users to the LINE ‘universe'.

In June 2011, Naver launched LINE, a social messaging app offering an extensive array of social features, including a home page, messaging, video services and gaming. LINE has achieved strong subscriber growth by offering a comprehensive range of communication and gaming apps as well as unique content, all integrated on a single platform.

This Viewpoint provides:

  • detailed analysis of LINE's key performance indicators (KPIs) and propositions
  • implications for operators
  • competitive analysis of LINE compared to its main rivals
  • a SWOT analysis and scored rating of LINE's prospects in the digital economy, with a focus on mobile activities.

About the author

Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.

Table of Contents

  • Executive summary
  • Implications for operators
  • LINE's strategy and business model
  • LINE's communication services portfolio
  • Assessment of LINE's prospects
  • About the author and Analysys Mason
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