LINE's OTT Communications Strategy
|出版日期||內容資訊||英文 25 Slides
LINE's comprehensive social messaging app and wealth of content creates a distinctive user experience aimed at attracting users to the LINE ‘universe'.
In June 2011, Naver launched LINE, a social messaging app offering an extensive array of social features, including a home page, messaging, video services and gaming. LINE has achieved strong subscriber growth by offering a comprehensive range of communication and gaming apps as well as unique content, all integrated on a single platform.
Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University.