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市場調查報告書

全球公共Wi-Fi:LTE時代的行動通訊業者的市場機會及策略

Public Wi-Fi Worldwide: Opportunities and Strategies for Mobile Operators in the Age of Pervasive LTE

出版商 Analysys Mason 商品編碼 322917
出版日期 內容資訊 英文 27 Slides
商品交期: 最快1-2個工作天內
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全球公共Wi-Fi:LTE時代的行動通訊業者的市場機會及策略 Public Wi-Fi Worldwide: Opportunities and Strategies for Mobile Operators in the Age of Pervasive LTE
出版日期: 2015年01月13日 內容資訊: 英文 27 Slides
簡介

由於LTE越來越普及,公共Wi-Fi的重要性有漸漸消退的可能性。因此行動通訊業者保持自家公司對公共Wi-Fi投資的有效性,為了收益化需要探尋新的方向。

本報告提供公共Wi-Fi的資料流量趨勢、消費行為分析、經營模式的檢驗等說明、從公共Wi-Fi獲得最大限度收益的新市場機會及策略建議。

提供內容

  • 以MNO的LTE的商業化、運用、收益化為焦點,分析公共Wi-Fi的重要性與作用
  • 全球公共Wi-Fi流量的趨勢分析,尤其關注主要國家趨勢
  • 分析對於公共Wi-Fi的消費者行動
  • 驗證MNO的公共Wi-Fi經營模式
  • 建議收益化公共Wi-Fi網路的創新手法
目錄

The importance of public Wi-Fi might decrease as LTE adoption grows, so mobile operators should explore new ways to ensure that their public Wi-Fi investment remains relevant and provides financial benefits.


This Viewpoint provides analysis and insights on public Wi-Fi data traffic trends, consumer behaviour and business models. It suggests new opportunities and strategies to maximise public Wi-Fi monetisation, which will come under more pressure as LTE penetration increases.


This Viewpoint:

  • analyses the role and importance of public Wi-Fi in light of mobile network operators (MNOs) commercialising, implementing and monetising LTE
  • provides insights into public Wi-Fi traffic trends worldwide and particularly focuses on some of the key countries
  • looks at consumer behaviour around public Wi-Fi
  • examines public Wi-Fi business models for MNOs
  • suggests innovative ways to monetise public Wi-Fi networks.

About the authors

Nipun Jaiswal (Analyst) is based in Analysys Mason's Singapore office. He specialises in the Asia-Pacific telecoms, media and related technologies markets. He is an expert in tracking, analysing and forecasting telecoms market data, and in providing corporate strategy, competitive analysis, market insights and market intelligence. Prior to joining Analysys Mason, Nipun was an industry analyst in Frost & Sullivan's ICT research and growth consulting team for Asia-Pacific, based in Kuala Lumpur, Malaysia. Nipun holds an MBA in global business from the S P Jain School of Global Management (Singapore and Dubai) and a degree in Computer Engineering from Bharati Vidyapeeth University (India).

Rupert Wood (Principal Analyst) is the lead analyst for Analysys Mason's Fixed Networks research programme. His primary areas of specialisation include next-generation networks, long-term industry strategy and forecasting the dynamics of convergence and substitution across fixed and mobile platforms. Rupert regularly contributes to the international press on a wide range of telecoms subjects and has been quoted by The Times, The Economist, Business Week, Telecommunications Online and Kommersant. Rupert has a PhD from the University of Cambridge, where he was a Lecturer before joining Analysys Mason.

Table of Contents

  • Executive summary
  • Analysis of public Wi-Fi usage trends worldwide
  • Consumer behaviour around Wi-Fi and LTE
  • Public Wi-Fi business models and opportunities
  • Recommendations
  • About the authors and Analysys Mason
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