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市場調查報告書

中小企業(SME)用行動POS(Point-of-Sale)解決方案:給手機業者、供應商的策略

Mobile Point-of-Sale Solutions for SMEs: Strategies for Mobile Operators and Vendors

出版商 Analysys Mason 商品編碼 322755
出版日期 內容資訊 英文 27 Slides
商品交期: 最快1-2個工作天內
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中小企業(SME)用行動POS(Point-of-Sale)解決方案:給手機業者、供應商的策略 Mobile Point-of-Sale Solutions for SMEs: Strategies for Mobile Operators and Vendors
出版日期: 2015年01月12日 內容資訊: 英文 27 Slides
簡介

本報告提供為了強化中小企業(SME)服務組合,與行動POS(mPOS)解決方案供應商合作的手機業者的潛在優點的相關調查,SME市場區隔顯示的機會規模,SME不得不導入mPOS解決方案的理由,及補充那樣服務的業者的SME客戶策略和目標產品的組合等分析彙整,為您概述為以下內容。

調查內容

  • 業者是如何成為mPOS價值鏈的一部分,還有mPOS解決方案和核心通訊服務雙方是否吸引客戶的相關分析
  • 與mPOS供應商的合作在強化SME服務組合上發揮作用的摘要
  • 有導入SME取向mPOS解決方案嗎,還有如何實行相關的業者案例研究

調查企業

  • EE
  • Ingenico
  • iZettle
  • Orange
  • payleven
  • Telecom Italia

關於作者

目錄

This strategy report explores the potential benefits for mobile operators of partnering with vendors of mobile point-of-sale (mPOS) solutions, in order to enhance their portfolio of services aimed at small and medium-sized enterprises (SMEs). It explores the size of the opportunity represented by the SME market segment, the reasons why SMEs would be compelled to adopt mPOS solutions, and how such services complement operators' SME customer acquisition strategies and targeted product portfolios.

THIS STRATEGY REPORT PROVIDES:

  • an analysis of how operators can become part of the mPOS value chain and attract SME customers to both mPOS solutions and core telecoms offerings
  • a summary of the role that partnerships with mPOS vendors have in enhancing operators' service portfolios aimed at SMEs
  • case studies of operators that have deployed mPOS solutions aimed at SMEs, and how they are doing.

COMPANY COVERAGE

  • EE
  • Ingenico
  • iZettle
  • Orange
  • payleven
  • Telecom Italia

INFOGRAPHIC: SME revenue by mobile service, Western Europe, 2014-2019

ABOUT THE AUTHORS

Enrique Velasco-Castillo (Analyst) is a key contributor to Analysys Mason's Digital Economy research, focusing on the opportunities for communications service providers and vendors in emerging verticals such as mobile health, payments, commerce, and home automation and security. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in 'cleantech' and healthcare from other previous roles.

Patrick Rusby (Research Analyst) is the lead analyst for Analysys Mason's SME Strategies research programme, and contributes to the Mobile Services programme within the Consumer research practice. Patrick's areas of specialisation for SME strategies are SME technology trends and adoption, enterprise mobility, SaaS and IaaS services for SMEs and unified communications. Within Mobile Services, Patrick is focused on the MVNO market and churn-reduction strategies for operators. Patrick was previously a Research Manager for Knowledge Peers, a peer learning platform helping SME CxOs share best practice in finance, technology and telecoms. He holds a Master's degree in Contemporary British Politics from Goldsmiths College, University of London.

SAMPLE PAGES

Table of Contents

  • EXECUTIVE SUMMARY
  • PARTNERSHIPS WITH mPOS VENDORS ARE GOOD FOR OPERATORS
  • OPERATORS' mPOS BUNDLES FOR SMEs SHOULD BE FLEXIBLE YET TARGETED
  • PARTNERSHIPS WITH OPERATORS CAN INCREASE THE REACH OF mPOS VENDORS
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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