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市場調查報告書

VDSL向量化的收益化:零售向量化服務的評估

Monetising VDSL Vectoring: An Assessment of Retail Vectoring Offers

出版商 Analysys Mason 商品編碼 322741
出版日期 內容資訊 英文 28 Slides
商品交期: 最快1-2個工作天內
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VDSL向量化的收益化:零售向量化服務的評估 Monetising VDSL Vectoring: An Assessment of Retail Vectoring Offers
出版日期: 2015年01月09日 內容資訊: 英文 28 Slides
簡介

西歐地區很多通訊業者提供含VDSL向量化為基礎的寬頻上網的商用零售服務。首先開始服務的數個經營公司已經持有VDSL的足跡,由於不需要展開附加的光纖網路,比較容易縮短成本及時間,成功進行發展。

本報告提供通訊業者的VDSL向量化的策略相關調查、VDSL向量化概要、優點、業者的商用零售服務的提供趨勢與提供策略分析、VDSL向量化的最大的有效利用方法的檢驗、對業者的建議等相關彙整。

調查內容

  • VDSL向量化提供的商用零售服務的相關分析
  • VDSL向量化所提供的最大下載/上傳速度和電纜的比較
  • 改善各種位元速的覆蓋範圍
  • 向量化開始後的業者的定價策略
  • 業者的VDSL向量化行銷:VDSL向量化及FTTH向量化的零售服務提供的差異等
  • 對摸索開始向量化的業者、最富有魅力的零售組合的業者的建議

調查對象

  • 奧地利
    • Telekom Austria (A1)
    • UPC Austria
  • 比利時
    • Belgacom
    • Telenet
  • 愛爾蘭
    • Eircom
    • UPC Ireland
  • 德國
    • Telekom Deutschland
    • Unitymedia KabelBW
    • 1&1 Internet
    • Telefonica Germany (O2)
    • Vodafone Germany
  • 荷蘭
    • KPN
    • Ziggo
  • 瑞士
    • Swisscom
    • UPC Cablecom

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

VDSL vectoring has the potential to reshape competition in the fixed broadband market.

A number of Western European operators have launched commercial retail offers including VDSL vectoring-based broadband access. The first operators to launch already had VDSL footprints, making roll-out easier, less costly and less time consuming because of the lack of need to roll out additional fibre. Analysys Mason has analysed the different strategies operators have used. This Viewpoint examines the benefits of VDSL vectoring and how operators can best take advantage of its introduction.


This Viewpoint provides:

  • analysis of commercial retail offers with VDSL vectoring, examining the following variables:
  • maximum download and upload speeds offered by VDSL vectoring and how these compare to cable competitors
  • coverage improvements for different bitrates
  • operator pricing strategies following the launch of vectoring
  • operator marketing of VDSL vectoring such as whether any distinction is made in retail offers between vectored VDSL and FTTH
  • recommendations for operators intending to launch vectoring and those seeking to develop the most attractive retail portfolios.

REPORT COVERAGE

CategoryMarket
Austria  •Telekom Austria (A1)
  •UPC Austria
Belgium  •Belgacom
  •Telenet
Ireland  •Eircom
  •UPC Ireland
Germany  •Telekom Deutschland
  •Unitymedia KabelBW
  •1&1 Internet
  •Telefónica Germany (O2)
  •Vodafone Germany
Netherlands  •KPN
  •Ziggo
Switzerland  •Swisscom
  •UPC Cablecom

About the author

Stephen Wilson (Senior Analyst) contributes research to our Fixed Networks research programme. He joined Analysys Mason as a Senior Analyst in November 2012, having previously worked for Informa Telecoms & Media. Stephen has more than 5 years of experience covering the telecoms industry and specialises in analysing fixed broadband access technologies and strategies, as well as developments in European telecoms markets across fixed and mobile sectors. He has produced reports on DSL acceleration technologies as well as regular updates on European markets, notably in Central and Eastern Europe. Stephen is a graduate in Politics, Philosophy and Economics from St Catherine's College, Oxford University.

Table of Contents

  • Executive summary and recommendations
  • Speeds offered with VDSL vectoring
  • Coverage improvements with VDSL vectoring
  • Retail pricing and marketing of VDSL vectoring offers
  • About the author and Analysys Mason
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