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市場調查報告書

西歐的收費電視服務:趨勢及預測 (2016-2021年)

Pay-TV Services in Western Europe: Trends and Forecasts 2016-2021

出版商 Analysys Mason 商品編碼 318621
出版日期 內容資訊 英文 23 Slides
商品交期: 最快1-2個工作天內
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西歐的收費電視服務:趨勢及預測 (2016-2021年) Pay-TV Services in Western Europe: Trends and Forecasts 2016-2021
出版日期: 2016年02月23日 內容資訊: 英文 23 Slides
簡介

至2021年的西歐傳統收費電視服務的主要成長推進因素預計持續為服務商品搭售。

本報告提供西歐的收費電視服務的市場相關調查,各地區以及各國的市場趨勢,各地區以及各國的收費電視的加入家庭數的變化與預測,各服務形式的服務支出額的變化與預測,各連線技術的連線數、ASPU的變化與預測,市場成長的各種影響因素分析等彙整資料。

地區趨勢

  • 西歐:在視訊部門中仍有大幅收益成長的機會,不過,不是傳統TV,而是OTT視訊服務
  • 西歐:網路電視傳統的收費電視市場上的用戶成長的主要的引擎
  • 西歐:停掉有線電視服務不是本地區的目前課題,預計OTT-to-the-TV的利用結合傳統的收費電視增加
  • 西歐:電纜、DTH、網路電視的壟斷結構依據地區不同,而OTT視訊會更強力

各國的趨勢

  • 法國:網路電視、電纜獲得用戶,高的普及率
  • 德國:預計多合一服務商品搭售支援網路電視
  • 義大利:傳統的收費電視的家庭普及率限制的預測、OTT氣勢漸增的預測
  • 西班牙:限制性Telefonica促進收費電視市場成長、OTT強力地成長、傳統TV緩慢成長
  • 英國:網路電視成為持續成長的主要引擎、電纜覆蓋範圍的擴大刺激CATV的引進

預測手法、前提條件

關於著者、Analysys Mason

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目錄

"The key growth driver for traditional pay-TV services in Western Europe to 2021 will continue to be service bundling; bundles are luring new audiences to pay TV for the first time, primarily through IPTV."

The pay-TV market is evolving, and boundaries are increasingly blurred between pay and free-to-air (FTA) TV services. Our Western European forecasts take a holistic view of the market, and complement forecasts for traditional pay-TV services with top-level figures for paid-for OTT video services to the TV.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite (DTH) and OTT video delivered to the TV set
  • forecasts for 11 individual countries and Western Europe as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

GEOGRAPHICAL COVERAGE

RegionCountries
  •               
  •               Western Europe
  •               
  •               Austria
  •               Belgium
  •               France
  •               Germany
  •               Greece
  •               Ireland
  •               Italy
  •               Netherlands
  •               Spain
  •               Sweden
  •               Switzerland
  •               UK.

ABOUT THE AUTHOR

Martin Scott (Principal Analyst) co-ordinates Analysys Mason's research initiatives related to media, TV, fixed broadband and convergence. He manages the Fixed Broadband and Multi-Play research programme and is a significant contributor to the Future Comms and Media programme. Martin has held numerous positions within Analysys Mason during the last 10 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer and Consumer smartphone usage series of research. His primary areas of specialisation include service convergence, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services.

Table of Contents

  • 5. Regional trends
  • 6. Western Europe: Significant revenue growth remains in video, but it is primarily in OTT video services and not in traditional TV
  • 7. Western Europe: IPTV will be the key engine of subscriber growth in the traditional pay-TV market
  • 8. Western Europe: Cord-cutting is not a current issue in the region and OTT-to-the-TV usage will increase alongside traditional pay-TV
  • 9. Western Europe: Cable, DTH and IPTV dominate different parts of the region while OTT video becomes strongest in the West
  • 10. Country-level trends
  • 11. France: Highly penetrated, with IPTV and cable gaining subscribers at the expense of ASPU
  • 12. Germany: Multi-play bundling will help IPTV at the expense of cable
  • 13. Italy: Household penetration of traditional pay-TV will continue to be limited, but OTT will gain some traction
  • 14. Spain: Telefónica drives the limited growth in the Spanish pay-TV market; OTT will thrive as traditional TV grows gently
  • 15. UK: IPTV will continue to be the main engine of growth, but increased cable coverage will also stimulate CATV take-up
  • 16. Forecast methodology and assumptions
  • 17. Our forecasts cover primary and secondary pay-TV services
  • 18. Our spend forecasts focus on linear and on-demand content to the TV set
  • 19. Our definition of OTT video services (to the TV)
  • 20. About the author and Analysys Mason
  • 21. About the author
  • 22. About Analysys Mason

List of figures

  • Figure 1: Pay-TV spend by service type, and ASPU for traditional and OTT-to-the-TV-set services, Western Europe, 2012-2021
  • Figure 2: Pay-TV spend by service type, total spend and growth rates, Western Europe, 2015-2021
  • Figure 3: Pay-TV connections by type, and growth rates, Western Europe, 2015-2021
  • Figure 4: Pay-TV connections and ASPU by access technology, Western Europe, 2012-2021
  • Figure 5: Household penetration of traditional pay-TV services, Western European countries, 2012-2021
  • Figure 6: OTT-to-the-TV-set subscription penetration, Western European countries, 2012 -2021
  • Figure 7: Traditional pay-TV connections by technology and OTT-video-to-the-TV-set penetration, by country, Western Europe, 2021
  • Figure 8: Household penetration of pay TV in France, by access technology, 2012-2021
  • Figure 9: Household penetration of pay TV in Germany, by access technology, 2012-2021
  • Figure 10: Household penetration of pay TV in Italy, by access technology, 2012-2021
  • Figure 11: Household penetration of pay TV in Spain, by access technology, 2012-2021
  • Figure 12: Household penetration of pay TV in UK, by access technology, 2012-2021
  • Figure 13: Types of pay-TV service covered in this report
  • Figure 14: Scope of our pay-TV spend forecasts
  • Figure 15: Definition of OTT video services to the TV
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