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市場調查報告書

數位電子看板M2M及IoT解決方案:CSP的機會

Digital Signage M2M and IoT Solutions: Opportunities for CSPs

出版商 Analysys Mason 商品編碼 318620
出版日期 內容資訊 英文 14 Pages
商品交期: 最快1-2個工作天內
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數位電子看板M2M及IoT解決方案:CSP的機會 Digital Signage M2M and IoT Solutions: Opportunities for CSPs
出版日期: 2014年11月13日 內容資訊: 英文 14 Pages
簡介

數位電子看板,成為零售環境、公共空間以及其他許多地點日益司空見慣的景象。可用無線更新的行動電話連接型數位招牌數量增加,給予行動網路業者(MNO)M2M收益。連接型數位電子看板的連線數從2014年到2024年以18%的年複合成長率成長,預計達到1,150萬。

本報告提供數位電子看板市場相關研究、數位電子看板的CSP的市場機會、數位電子看板連線數的10年預測,及對MNO來說的連接型數位電子看板的商機等資料彙整,為您概述為以下內容。

主要的調查內容

  • 數位電子看板市場概要
  • 通訊服務供應商(CSP)預測、建議
  • CSP在數位電子看板的市場機會分析
  • 全球數位電子看板連線數的10年預測:8個地區、以下的各類別
    • 商店內
    • 交通據點
    • 暫時設置
    • 沿途
  • 對數位電子看板解決方案的CSP來說的市場流通管道
  • 數位電子看板的主導性連接技術的詳細內容
  • 數位電子看板市場發展相關預測

調查對象企業

  • Amscreen
  • AT&T
  • Aurora Digital Signage
  • CBS Outdoor
  • IAdea
  • JCDecaux
  • Mandoe Media
  • MediaTile
  • NextDSS
  • RacoWireless
  • Sprint
  • STRATACACHE
  • Telefonica
  • Telstra
  • Telus
  • Verizon
  • Vodafone

確認事項

目錄

The number of connected digital signage connections will grow at a CAGR of 18% in 2014-2024 to reach 11.5 million.

Digital signage is an increasingly common sight in retail environments, public spaces and many other locations. Digital signage connections comprise roadside signs such as billboards, transit hub signs used for information and advertising, temporary signs deployed for roadworks and events, and retail or in-store digital signs found in shopping malls and retail outlets. There are an increasing number of cellular-connected digital signs that are updated over-the-air, generating M2M revenue for mobile network operators (MNOs).


This Viewpoint provides:

  • an overview of the digital signage market
  • implications and recommendations for communications service providers (CSPs)
  • insight into market opportunities for CSPs in digital signage
  • a 10-year worldwide forecast of digital signage connections split into eight regions and the following categories:
  • in-store
    • transit hubs
    • temporary
    • roadside
  • channels to market for CSPs for digital signage solutions
  • details of the predominant connectivity technologies for digital signage
  • our expectations with regard to digital signage market evolution.

COMPANY COVERAGE

The following companies are mentioned in this report.

  • Amscreen
  • AT&T
  • Aurora Digital Signage
  • CBS Outdoor
  • IAdea
  • JCDecaux
  • Mandoe Media
  • MediaTile
  • NextDSS
  • RacoWireless
  • Sprint
  • STRATACACHE
  • Telefónica
  • Telstra
  • Telus
  • Verizon
  • Vodafone

ACKNOWLEDGEMENTS

The authors gratefully acknowledge the following thought leaders for their contribution to this research:

  • Josh Eason, GM Industry Solutions, Digital Media and Content, Telstra
  • John Horn, President, RacoWireless
  • Ken Hosac, Vice President, Business Development, CradlePoint
  • Peter Manolescue, M2M Global Business Development Manager, Vodafone
  • Anna Rosen, RAN Solution Manager, Ericsson
  • Phil Skipper, Head of M2M Business Development, Vodafone
  • David Traut, Director, Global Video Solutions, AT&T
  • John C. Wang, CEO, IAdea
  • Eric Westerberg, Senior Expert and Chief Network Architect, Ericsson

Table of Contents

  • EXECUTIVE SUMMARY
  • IMPLICATIONS AND RECOMMENDATIONS
  • INTRODUCTION
  • DIGITAL SIGNAGE MARKET OVERVIEW
  • MARKET FORECAST FOR DIGITAL SIGNAGE
  • DIGITAL SIGNAGE GO-TO-MARKET STRATEGIES FOR OPERATORS
  • ABOUT ANALYSYS MASON

Lisf of Fiugres:

  • Figure 1: Categories of digital signage
  • Figure 2: JCDecaux's digital signage deployments as a proportion of total signs deployed, and digital signage revenue as a proportion of total revenue, 2013
  • Figure 3: Digital signage connections by cellular and non-cellular connectivity, worldwide, 2013-2024
  • Figure 4: Digital signage connections by application, worldwide, 2013-2024
  • Figure 5: Digital signage connections by region, worldwide, 2013-2024
  • Figure 6: Connected digital signage value chain
  • Figure 7: Examples of operator partnerships with digital signage network owners
  • Figure 8: Examples of operator partnerships with digital signage CMS providers and VARs
  • Figure 9: Example Telstra's vision of a digital retail experience supported by digital signage
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