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市場調查報告書

Apple Pay的行動電子錢包市場上成功的定位及CSP的策略性反應

Apple Pay's Successful Positioning in the Mobile Wallet Market and CSP Strategic Responses

出版商 Analysys Mason 商品編碼 317879
出版日期 內容資訊 英文 PPT and PDF (26 slides)
商品交期: 最快1-2個工作天內
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Apple Pay的行動電子錢包市場上成功的定位及CSP的策略性反應 Apple Pay's Successful Positioning in the Mobile Wallet Market and CSP Strategic Responses
出版日期: 2014年11月03日 內容資訊: 英文 PPT and PDF (26 slides)
簡介

Apple Pay於2014年10月20日開始,從一開始美國有22萬個零售地點可以利用。Apple Pay,包含通訊服務供應商(CSP)的策略,顯示出對競爭的行動付款平台佔優勢的地位。

本報告提供行動電子錢包市場上Apple Pay相關研究、Apple的使用Apple Pay的策略、可使Apple Pay成功的要素,及Apple Pay的架構等彙整資料。

主要的調查內容

  • 對於競爭的行動付款平台,Apple可讓Apple Pay成功的主要原因鑑別
  • 競爭增強的行動付款市場,及對CSP顯示的課題的調查
  • Apple使用Apple Pay策略的詳細內容,及如何適用於Apple其餘的設備生態系統
  • Apple Pay的架構的摘要,及帶給Apple競爭上優勢的方法
  • CSP的建議

調查對象企業

  • 7-Eleven
  • American Express
  • Apple
  • AT&T
  • Authorize.Net
  • Bank of America
  • Barclays
  • Best Buy
  • Capital One
  • Chase
  • Chase Paymentech
  • China UnionPay
  • Citi
  • CyberSource
  • Europay
  • First Data
  • Google
  • Kmart
  • MasterCard
  • Navy Federal Credit Union
  • PNC
  • Stripe
  • T-Mobile
  • TSYS
  • USAA
  • U.S. Bank
  • Verizon
  • Visa
  • Walmart
  • Wells Fargo
目錄

Apple's business model is ultimately centred around increasing device sales - this gives it a significant advantage over CSP-led mobile payments platforms.

Apple Pay was launched on 20 October 2014 and was initially available at 220 000 retail locations in the USA. It is poised to take up a dominant position against competing mobile payments platforms, including initiatives by communications service providers (CSPs). Apple Pay's architecture completely bypasses operators' ability to control payment details, and challenges their capacity to meaningfully insert themselves in the mobile payments value chain.


This Viewpoint:

  • identifies the key factors that have enabled Apple to position Apple Pay for success against competing mobile payments platforms
  • explores the increasingly competitive mobile payments space, and the challenges it presents for CSPs
  • provides details of Apple's strategy with Apple Pay, and how it fits with the rest of Apple's device ecosystem
  • summarises Apple Pay's architecture, and the way that it provides Apple with a competitive advantage
  • provides recommendations for CSPs.

COMPANY COVERAGE

The following companies are mentioned in this report.

  • 7-Eleven
  • American Express
  • Apple
  • AT&T
  • Authorize.Net
  • Bank of America
  • Barclays
  • Best Buy
  • Capital One
  • Chase
  • Chase Paymentech
  • China UnionPay
  • Citi
  • CyberSource
  • Europay
  • First Data
  • Google
  • Kmart
  • MasterCard
  • Navy Federal Credit Union
  • PNC
  • Stripe
  • T-Mobile
  • TSYS
  • USAA
  • U.S. Bank
  • Verizon
  • Visa
  • Walmart
  • Wells Fargo

Table of Contents

  • EXECUTIVE SUMMARY
  • RECOMMENDATIONS FOR CSPS
  • THE MOBILE WALLET MARKET AND ITS CHALLENGES FOR CSPS
  • REASONS WHY APPLE PAY WILL SUCCEED
  • APPLE PAY AT A GLANCE
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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