Cover Image
市場調查報告書

手機業者的下一代服務引進策略

Next-Generation Service Deployment Strategies For Mobile Operators

出版商 Analysys Mason 商品編碼 316387
出版日期 內容資訊 英文 PPT and PDF (26 slides)
商品交期: 最快1-2個工作天內
價格
Back to Top
手機業者的下一代服務引進策略 Next-Generation Service Deployment Strategies For Mobile Operators
出版日期: 2014年10月16日 內容資訊: 英文 PPT and PDF (26 slides)
簡介

傳統的業者服務逐漸被Over-the-Top(OTT)企業提供的服務奪取其席位,然而業者至今仍難以決定適用策略。

本報告提供業者考慮或改善下一代通訊服務策略時,可利用的選項相關分析。

主要的提供內容

  • 業者制定策略時需要討論的幾個主要問題分析
  • 業者可利用的以下引進選擇概要
    • 全IP多媒體子系統(IMS)
    • 託管或部分lIMS
    • 批發雲端型服務
    • 公司內部或專屬
    • 聯盟
  • 隊通訊業者內的策略、行銷、產品及創新團隊的建議

目錄

摘要整理

業者對下一代服務策略的主要討論事項

下一代服務引進模式的分析

著者、 關於Analysys Mason

目錄

Many operators are looking beyond a services-network dichotomy with next-generation service architecture and platform business models.


Traditional operator services continue to be displaced by alternatives from over-the-top (OTT) players, yet operators are still to decide on a reference strategy. This Viewpoint analyses the options available to operators that are considering or refining their next-generation communication services strategies.


This Viewpoint provides:

  • analysis of several key issues that operators need to consider when formulating their strategies
  • an overview of the following deployment options available to operators:
    • full IP Multimedia Subsystem (IMS)
    • hosted or partial IMS
    • wholesale cloud-based services
    • in-house or proprietary
    • partnerships
  • recommendations for strategic, marketing, product and innovation teams within telecoms operators.

About the author

Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Mobile Services and Next-Generation Services research programmes. His primary areas of specialisation include next-generation communication services, over-the-top (OTT) player strategies and mobile pricing. He also has extensive experience in analysing mobile operator strategies and forecasting mobile service markets. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary Mres from the University of London.

Table of Contents

  • Executive summary
  • Recommendations
  • Key considerations for operators' next-generation service strategies
  • Analysis of next-generation service deployment models
  • About the author and Analysys Mason
Back to Top