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市場調查報告書

智慧穿戴式設備:世界市場趨勢與預測·策略

Smart Wearables: Worldwide Market Trends, Forecasts and Strategies 2014-2020

出版商 Analysys Mason 商品編碼 312651
出版日期 內容資訊 英文 PPT and PDF (59 slides); Excel
商品交期: 最快1-2個工作天內
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智慧穿戴式設備:世界市場趨勢與預測·策略 Smart Wearables: Worldwide Market Trends, Forecasts and Strategies 2014-2020
出版日期: 2014年09月15日 內容資訊: 英文 PPT and PDF (59 slides); Excel
簡介

2014年智慧型手錶的銷售台數雖然不滿100萬台,但受到Apple的影響,2015年預測將急速成長為1,360萬台。今後7年智慧穿戴式設備銷售台數推測為7億5,800萬台,這段期間裝置收益將以50%的CAGR擴大,到2020年達到229億美金。

本報告提供全球智慧穿戴式設備的市場相關調查,提供您設備部門(智慧型手環·智慧型手錶·智慧型眼鏡·可變裝置transformables)的用戶數(裝機量),銷售台數,設備收益,平均銷售價格的變化與預測,彙整各地區的市場趨勢,市場影響因素分析,主要經營者的案例研究等資料。

摘要整理

重要的考察

  • 重要的考察
  • 建議

市場定義·調查手法

商業環境

商業環境:消費者需求

  • 購買意願:智慧穿戴式設備購買意願與智慧型手機·平板電腦擁有與否大大有關
  • 利用意願:行動醫療應用程式的消費者需求少有產業大力支援

商業環境:產業的推動

  • 產業的推動:預測2014年設備投入數量將為2013年的2倍
  • 產業的推動:穿戴式技術的新興企業推動現在設備的可用性但受到智慧型手機製造商的阻礙
  • 產業的推動:可利用的智慧穿戴式設備48%擁有第三方應用程式和兼容性,應用程式正在創造新的生態系統需求

商業環境:案例研究

  • Apple
  • Fitbit
  • Google
  • Samsung
  • Vodafone
  • 手錶製造商

全球市場的預測及分析

  • 全球智慧穿戴式產品的用戶數(裝機量)預計2020年前活性設備將達到3億4,600萬台,創造出229億美元的設備收益
  • 預計2016年前智慧手環將佔智慧穿戴式市場大半的佔有率
  • 先進國家市場的智慧型手錶2020年收益規模將為129億美元,預計佔智慧穿戴式整體市場58%的佔有率
  • 智慧型手環:預測前提條件
  • 智慧型手環:用戶數·銷售額
  • 智慧型手錶:預測前提條件
  • 智慧型手錶:用戶數·銷售額
  • 智慧型眼鏡:預測前提條件
  • 智慧型眼鏡:用戶數·銷售額
  • 可變裝置transformables:預測前提條件
  • 可變裝置transformables:用戶數·銷售額

各地區的展望

  • 當地製造和革新的設備可用性對地區性差異具有莫大影響
  • 中歐·東歐:預測智慧型手環,可變裝置transformables等比較廉價的穿戴式產品將興起
  • 亞太地區先進地區:電子小工具的需求推進智慧型手錶和智慧型眼鏡的引進
  • 北美:Apple、Google、Motorola等美國為基礎的大技術企業將強化穿戴式設備市場上北美地區的領導地位
  • 西歐:穿戴式技術的革新比起硬體設備更傾向由軟體產生
  • 其他地區:其他地區,缺乏可大幅推進智慧穿戴式產品銷售台數普及度的熱情和可支配所得

關於著者及Analysys Mason

圖表

目錄

Fewer than 1 million smart watches will have sold by the end of 2014, but this is expected to leap to 13.6 million sales in 2015, as Apple drives the market.

image1

Device manufacturers cannot afford to miss the wearables opportunity: 758 million smart wearable devices will be sold worldwide in the next 7 years, and device revenue will grow at a CAGR of 50% to reach USD22.9 billion in 2020. However, the market is still in its infancy and it will take until 2020 for wearable devices to reach the level of yearly unit sales that tablets achieved in 2013.

This report and accompanying data annex provide:

  • a 7-year forecast of the installed base, unit sales and device revenue for consumer-oriented (B2C) smart wearable devices worldwide, with a specific breakdown for the following devices in developed markets:
    • smart bands
    • smart watches
    • smart glasses
    • transformables
  • a detailed 7-year forecast of the smart wearable installed base, device unit sales and revenue for four regions (see below)
  • an overview of device availability in the past 2 years, forthcoming launches and product roadmap strategies
  • an in-depth analysis of the trends, drivers and inhibitors for the adoption of smart wearables, and the strategies that players are adopting to expand smart wearables adoption
  • comparative case studies of leading smart wearable device manufacturers, including Apple and Google
  • recommendations for mobile operators, manufacturers and app developers.

Data coverage

The accompanying data annex presents the 7-year forecast for the smart wearables market, including the following key performance indicators (KPIs):

  • Installed base
  • Unit sales
  • Device revenue
  • Average selling price (ASP)

Geographical coverage

Data is presented for the following regions:

  • Central and Eastern Europe
  • Developed Asia-Pacific
  • North America
  • Western Europe
  • Rest of the world

Company coverage

The following companies are mentioned in this report. The following companies are mentioned in this report.

  • Adidas
  • Apple
  • Asus
  • AT&T
  • Carre Technologies
  • Casio Electronics
  • Citizen Watch Company
  • Deutsche Telekom
  • Endomondo
  • Epson
  • Evernote
  • Fitbit
  • Fossil
  • Google
  • HTC
  • Jawbone
  • Lechal
  • LG Electronics
  • Misfit Wearables
  • Motorola
  • MyFitnessPal
  • Nike
  • Oakley
  • Optinvent
  • PayPal
  • Pebble
  • Pinterest
  • Polar Electro
  • runtastic
  • Samsung
  • Sony
  • Swatch
  • Timex
  • Tory Burch
  • Verizon Wireless
  • Vodafone
  • Withings

Table of Contents

  • 7.Executive summary
  • 8.Executive summary: The number of active smart wearable devices will reach almost 350 million by the end of 2020
  • 9.Key implications
  • 10.Key implications [1]
  • 11.Key implications [2]
  • 12.Recommendations
  • 13.Market definition and methodology
  • 14.Definition of a smart wearable device and market drivers
  • 15.Definitions of smart wearable device categories
  • 16.Our definitions rely as much on the consumer's intended use case when purchasing the device as on its functionality
  • 17.Forecast methodology: Sports, fitness and health activity is built into the model to better capture intended use cases for wearable devices
  • 18.Potential disruptive factors affecting the smart wearables market
  • 19.Definition of geographical regions
  • 20.Business environment
  • 21.Business environment: Consumer demand
  • 22.Purchase intent: Smart wearable device purchase interest is strongly linked to smartphone and tablet ownership
  • 23.Usage intent: Consumer demand for mobile health apps is low, despite strong industry support
  • 24.Business environment: Industry push
  • 25.Industry push: We expect twice as many device launches in 2014 as in 2013
  • 26.Industry push: Wearable technology start-ups are currently driving device availability but smartphone manufacturers are now disrupting that
  • 27.Industry push: 48% of available smart wearable devices are compatible with third-party apps, creating the demand for a new app ecosystem
  • 28.Business environment: Case studies
  • 29.Case study: Apple
  • 30.Case study: Fitbit
  • 31.Case study: Google
  • 32.Case study: Samsung
  • 33.Case study: Vodafone
  • 34.Case study: Watch manufacturers
  • 35.Worldwide forecasts and analysis
  • 36.The worldwide smart wearable installed base will approach 346 million active devices by 2020, generating USD22.9 billion in device revenue
  • 37.Smart bands will account for the majority of the smart wearable market until 2016
  • 38.Smart watches will generate USD12.9 billion revenue in 2020 in developed markets, contributing to 58% of the total smart wearable market
  • 39.Smart bands: Forecast assumptions
  • 40.Smart bands: Users and sales
  • 41.Smart watches: Forecast assumptions
  • 42.Smart watches: Users and sales
  • 43.Smart glasses: Forecast assumptions
  • 44.Smart glasses: Users and sales
  • 45.Transformables: Forecast assumptions
  • 46.Transformables: Users and sales
  • 47.Regional outlook
  • 48.Device availability through local manufacturing and innovation has a significant impact on regional differences
  • 49.Central and Eastern Europe: Less-expensive wearables such as smart bands and transformables will have more traction in this region
  • 50.Developed Asia-Pacific: Demand for electronic gadgets will drive adoption of smart watches and glasses
  • 51.North America: Large US-based technology firms such as Apple, Google and Motorola will strengthen NA's lead in the wearable device market
  • 52.Western Europe: Wearable technology innovation comes from software rather than hardware
  • 53.Rest of the world: Other markets lack the usage intent and disposable income to drive strong growth in smart wearable unit sales before 2020
  • 54.About the authors and Analysys Mason
  • 55.About the authors
  • 56.About Analysys Mason
  • 57.Research from Analysys Mason
  • 58.Consulting from Analysys Mason

List of figures

  • Figure 1: Summary of report coverage
  • Figure 2: Smart wearable installed base, unit sales and device revenue, worldwide, 2013-2020
  • Figure 3: Smart wearable device category definitions
  • Figure 4: Percentage of available smart wearable devices that include specific functionality, by device category
  • Figure 5: Smart wearable device forecast methodology
  • Figure 6: Regional breakdown used in this report
  • Figure 7: Percentage of respondents who are interested in purchasing a smart wearable device by type, and percentage who own multiple devices, by country
  • Figure 8: Penetration and average daily app usage by type of mobile health app
  • Figure 9: Available and forthcoming smart wearable devices by type, worldwide, August 2014
  • Figure 10: Available and forthcoming smart wearable devices by type of manufacturer, worldwide, August 2014
  • Figure 11: Available and forthcoming smart wearable devices by compatibility with third-party apps, worldwide, August 2014
  • Figure 12: Apple Watch features and launch details
  • Figure 13: Fitbit smart wearable devices
  • Figure 14: Google smart wearable devices
  • Figure 15: Samsung smart wearable devices
  • Figure 16: Vodafone findxone features and launch details
  • Figure 17: Examples of smart watches from traditional manufacturers
  • Figure 18: Smart wearable installed base, unit sales and device revenue, worldwide, 2013-2020
  • Figure 19: Smart wearable installed base by device category, developed markets, 2013-2020
  • Figure 20: Smart wearable unit sales by device category, developed markets, 2013-2020
  • Figure 21: Smart wearable hardware revenue by device category, and ASP, developed markets, 2013-2020
  • Figure 22: Smart band installed base and unit sales, developed markets, 2013-2020
  • Figure 23: Smart band hardware retail revenue and ASP, developed markets, 2013-2020
  • Figure 24: Smart watch installed base and unit sales, developed markets, 2013-2020
  • Figure 25: Smart watch hardware retail revenue and ASP, developed markets, 2013-2020
  • Figure 26: Smart glasses installed base and unit sales, developed markets, 2013-2020
  • Figure 27: Smart glasses hardware retail revenue and ASP, developed markets, 2013-2020
  • Figure 28: Smart transformable installed base and unit sales, developed markets, 2013-2020
  • Figure 29: Smart transformable hardware retail revenue and ASP, developed markets, 2013-2020
  • Figure 30: Smart wearable population penetration by region, 2013-2020
  • Figure 31: Smart wearable unit sales by region, 2013-2020
  • Figure 32: Smart wearable unit sales by device category, Central and Eastern Europe, 2013-2020
  • Figure 33: Smart wearable device revenue by device category, and ASP, Central and Eastern Europe, 2013-2020
  • Figure 34: Smart wearable unit sales by device category, Developed Asia-Pacific, 2013-2020
  • Figure 35: Smart wearable device revenue by device category, and ASP, Developed Asia-Pacific, 2013-2020
  • Figure 36: Smart wearable unit sales by device category, North America, 2013-2020
  • Figure 37: Smart wearable device revenue by device category, and ASP, North America, 2013-2020
  • Figure 38: Smart wearable unit sales by device category, Western Europe, 2013-2020
  • Figure 39: Smart wearable device revenue by device category, and ASP, Western Europe, 2013-2020
  • Figure 40: Smart wearable installed base, unit sales and device revenue, rest of the world, 2014-2020
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