Consumer Smartphone Usage 2014: Digital Economy Application and Service Usage
|出版日期||內容資訊||英文 PPT and PDF (30 slides); Excel
|消費者的智慧型手機利用:數位經濟應用、服務利用 Consumer Smartphone Usage 2014: Digital Economy Application and Service Usage|
|出版日期: 2014年08月27日||內容資訊: 英文 PPT and PDF (30 slides); Excel||
The level of adoption of an app depends on the core competency of the underlying company, but a good-quality app will help retain and capture customers.
The digital economy has enjoyed significant growth in the past few years - many local (country-specific) businesses have developed and marketed apps. This has resulted in a boost in the adoption of apps in the mobile commerce and mobile financial services categories. For example, 8% of our panel used mobile banking apps during our 2011 study, but this had increased to to 44% in of our panel in 2013.
This Viewpoint analyses the smartphone usage of consumers in France, Germany, the UK and the USA between mid-August and the end of October 2013. The analysis is based on data provided by Nielsen, using an app developed by Arbitron Mobile. The main objective is to identify and understand key app usage and adoption trends across different categories of app and focuses on the mobile commerce, mobile financial services and mobile health categories.
The Viewpoint answers the following key questions and provides recommendations for operators and vendors.
Data is provided for the following individual countries.
The following companies are mentioned in this Viewpoint.