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市場調查報告書

消費者的智慧型手機利用:數位經濟應用、服務利用

Consumer Smartphone Usage 2014: Digital Economy Application and Service Usage

出版商 Analysys Mason 商品編碼 311220
出版日期 內容資訊 英文 PPT and PDF (30 slides); Excel
商品交期: 最快1-2個工作天內
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消費者的智慧型手機利用:數位經濟應用、服務利用 Consumer Smartphone Usage 2014: Digital Economy Application and Service Usage
出版日期: 2014年08月27日 內容資訊: 英文 PPT and PDF (30 slides); Excel
簡介

數位經濟這數年大幅成長。這是由於行動電子商務及行動金融服務的類別中應用的引進增加。譬如,2011年的行動銀行應用利用是8%,不過2013年增加到44%。

本報告依據法國,德國,英國及美國消費者的智慧型手機使用趨勢調查,著重在行動電子商務,行動金融服務及行動醫療的類別,分析應用的各類別中主要應用的利用、引進趨勢。

主要的調查項目

  • 關於數位經濟服務的登場,消費者和智慧型手機的關係如何進化?
  • 主要的數位經濟應用為何?理由為何?
  • 所謂Apple和Google之全球性企業,對數位經濟服務的引進有什麼影響?
  • 各國的數位經濟的配合措施中,什麼人口統計性要素成為巨大差異的原因?

調查對象國家

  • 法國
  • 德國
  • 英國
  • 美國

調查對象企業

  • Amazon
  • Apple
  • Google
  • Groupon
  • Leboncoin
  • PagesJaunes
  • PayPal
  • Runtastic
  • Samsung
  • Sparkassen
  • vente-privee.com
目錄

The level of adoption of an app depends on the core competency of the underlying company, but a good-quality app will help retain and capture customers.

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The digital economy has enjoyed significant growth in the past few years - many local (country-specific) businesses have developed and marketed apps. This has resulted in a boost in the adoption of apps in the mobile commerce and mobile financial services categories. For example, 8% of our panel used mobile banking apps during our 2011 study, but this had increased to to 44% in of our panel in 2013.


This Viewpoint analyses the smartphone usage of consumers in France, Germany, the UK and the USA between mid-August and the end of October 2013. The analysis is based on data provided by Nielsen, using an app developed by Arbitron Mobile. The main objective is to identify and understand key app usage and adoption trends across different categories of app and focuses on the mobile commerce, mobile financial services and mobile health categories.

The Viewpoint answers the following key questions and provides recommendations for operators and vendors.

  • How is the relationship between consumers and smartphones evolving with respect to the emergence of digital economy services?
  • What are the top digital economy apps and why?
  • What influence do worldwide players, such as Apple and Google, have on the adoption of digital economy services?
  • What demographic factors account for the significant difference in digital economy take-up in different countries?
    • The event-level data allows us to produce in-depth analysis of information including:
    • foreground app usage ('face time')
    • data traffic (cellular and Wi-Fi)
    • location (home, away and travelling)
    • voice and SMS usage.

Geographical coverage

Data is provided for the following individual countries.

  • France
  • Germany
  • UK
  • USA

Company coverage

The following companies are mentioned in this Viewpoint.

  • Amazon
  • Apple
  • Google
  • Groupon
  • Leboncoin
  • PagesJaunes
  • PayPal
  • Runtastic
  • Samsung
  • Sparkassen
  • vente-privée.com
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