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市場調查報告書

多合一服務費用的基準 (2014年第四季) :超高速寬頻費用、行銷策略

Multi-Play Pricing Benchmark 4Q 2014: Superfast Broadband Pricing and Marketing Strategies

出版商 Analysys Mason 商品編碼 310085
出版日期 內容資訊 英文 36 Slides
商品交期: 最快1-2個工作天內
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多合一服務費用的基準 (2014年第四季) :超高速寬頻費用、行銷策略 Multi-Play Pricing Benchmark 4Q 2014: Superfast Broadband Pricing and Marketing Strategies
出版日期: 2015年04月01日 內容資訊: 英文 36 Slides
簡介

本報告提供固定寬頻業者在各種市場中推動超高速寬頻採取的方法相關資料,調查分析。

主要的調查項目

  • 想要超高速寬頻的消費者
  • 業者可利用的價格結構,及各引進策略的適當市場環境
  • 為了促進差異化、引進的附加價值服務有效率的利用

調查對象地區

  • 西歐 (WE) :奧地利、比利時、法國、德國、希臘、義大利、荷蘭、挪威、葡萄牙、西班牙、瑞典、瑞士、英國
  • 中東歐 (CEE) :保加利亞、克羅埃西亞、捷克、拉脫維亞、波蘭、羅馬尼亞、斯洛伐克、斯洛維尼亞、土耳其

調查對象企業

  • BT
  • HemCom
  • Lattelecom
  • Slovak Telekom
  • Telekom Slovenije
  • TTNET

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目錄

Superfast broadband presents opportunities for fixed operators to better position themselves in the digital market.

The question of ‘how much speed is enough?’ has implications for both operators and consumers. The answer to this question depends on the services that clients want to access, and the costs associated with delivering this content at an effective speed.

This report explores the approaches that fixed operators are taking to promote superfast broadband in their respective markets, using data from Analysys Mason's ‘Multi-play pricing benchmark 4Q 2014’.

Three main considerations for fixed operators that want to enter the superfast broadband market are discussed:

  • consumer appetite for superfast broadband
  • pricing structures available to operators, and the appropriate market environment within which to adopt different strategies
  • efficient use of value-added services to differentiate and encourage adoption.

GEOGRAPHICAL COVERAGE

  • Western Europe (WE) - countries covered: Austria, Belgium, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central and Eastern Europe (CEE) - countries covered: Bulgaria, Croatia, Czech Republic, Latvia, Poland, Romania, Slovakia, Slovenia, Turkey

COMPANY COVERAGE

  • BT
  • HemCom
  • Lattelecom
  • Slovak Telekom
  • Telekom Slovenije
  • TTNET

INFOGRAPHIC

Criteria consumers intend to use when selecting their next fixed broadband service, by age range


SAMPLE PAGES

Table of Contents

  • EXECUTIVE SUMMARY
  • HOW MUCH SPEED IS SUFFICIENT FOR RESIDENTIAL CUSTOMERS?
  • PRICING STRATEGIES
  • VALUE-ADDED SERVICE BUNDLES
  • APPENDIX: PROPOSITION PRICING
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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