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Prepaid Mobile Tariffs: Strategies for Success

出版商 Analysys Mason 商品編碼 309646
出版日期 內容資訊 英文 PPT and PDF (30 slides)
商品交期: 最快1-2個工作天內
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預付行動費用:成功策略 Prepaid Mobile Tariffs: Strategies for Success
出版日期: 2014年07月31日 內容資訊: 英文 PPT and PDF (30 slides)




  • 10個國家的2009-2013年的預付行動市場區隔發展比較(法國、德國、香港、羅馬尼亞、新加坡、西班牙、瑞典、UAE、英國及美國)
  • 預付行動費用結構分析
  • 主要國家的特定預付費用、業者策略及市場動態概要
  • 對行動網路業者(MNO),及行動虛擬網路業者(MVNO)或考慮加入預付行動市場企業的建議



Operators should offer prepaid tariffs that cater for a growing range of use cases and drive loyalty by providing additional bonuses.

Prepaid mobile services are in decline in most of the countries covered in this Viewpoint. However, operators can improve the way they address the prepaid market by carefully considering three key elements when developing a proposition - its structure; the pricing and packaging; and the validity periods for credit.

This Viewpoint provides:

  • a comparative top-level overview of the evolution of the prepaid mobile segment in 10 countries (France, Germany, Hong Kong, Romania, Singapore, Spain, Sweden, the UAE, the UK and the USA) between 2009 and 2013
  • an analysis of the structure of prepaid mobile tariffs
  • an overview of specific prepaid tariffs, operator strategies and market dynamics in the selected countries
  • recommendations for mobile network operators (MNOs) and mobile virtual network operators (MVNOs), or any player considering entering the prepaid mobile market.


Cesar Bachelet (Senior Analyst) is the lead analyst for Analysys Mason's Fixed Broadband and Multi-Play research programme. He has more than 25 years' experience of the telecoms industry, and specialises in multi-play services, with a focus on traditional pay-TV and over-the-top (OTT) video services, as well as emerging services and devices within the digital home. He has conducted research and delivered presentations on a wide range of topics, including fixed and mobile voice and broadband services, as well as bundling and convergence strategies. He is also involved in various media-focused consulting projects.

Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's Application Service Provision (ASP) unit (now BT Global Services), for 14 years.

Table of Contents

  • Executive summary
  • Recommendations
  • Market overview
  • Mobile prepaid tariff structures
  • Selected prepaid market profiles
  • About the author and Analysys Mason
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