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市場調查報告書

亞太地區OTT通訊:業者、OTT企業的策略、機會

OTT Communications in Asia-Pacific: Strategies and Opportunities for Operators and OTT Players

出版商 Analysys Mason 商品編碼 307589
出版日期 內容資訊 英文 PPT and PDF (30 slides)
商品交期: 最快1-2個工作天內
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亞太地區OTT通訊:業者、OTT企業的策略、機會 OTT Communications in Asia-Pacific: Strategies and Opportunities for Operators and OTT Players
出版日期: 2014年07月07日 內容資訊: 英文 PPT and PDF (30 slides)
簡介

Over-the-Top(OTT)企業改變了行動裝置上的通訊方法,挑戰傳統的業者提供的服務。OTT社群通訊市場上競爭高漲,亞太地區的企業,打開業者的新機會,推進發展的經營模式。

本報告提供亞太地區OTT通訊企業發展的經營模式相關調查、該地區各國的競爭高漲評估、對OTT普及來說促進成長要素及OTT企業、業者的策略概論。

主要的調查內容

  • OTT通訊服務供應商發展的經營模式分析
  • OTT服務對業者提供的語音、通訊流量的影響預測
  • OTT通訊服務供應商及亞太地區各國的應用分析
  • 極為競爭性的環境中,為了讓市場佔有率提高的OTT企業策略
  • 對OTT企業、業者的建議

調查對象地區

  • 地區
    • 先進亞太地區(DVAP)
    • 新興亞太地區(EMAP)
  • 國家
    • 澳洲
    • 孟加拉國
    • 中國
    • 香港
    • 印度
    • 印尼
    • 日本
    • 馬來西亞
    • 巴基斯坦
    • 菲律賓
    • 新加坡
    • 韓國
    • 台灣
    • 泰國
    • 越南

調查對象的應用

  • BlackBerry Messenger (BBM)
  • Hike Messenger
  • KakaoTalk
  • Line
  • Telegram Messenger
  • Viber
  • WeChat
  • WhatsApp Messenger
  • Zalo

關於作者

目錄

Competition in the OTT social messaging market is increasing and players in Asia-Pacific are driving an evolving business model that opens up new opportunities for operators.

Over-the-top (OTT) players are changing the way we communicate on mobile devices and challenging the traditional operator-offered services. This report looks at the evolving business model of the OTT communication players in Asia-Pacific (APAC), and assesses the increased competition in different countries in the region, while outlining growth drivers for OTT take-up and strategies for OTT players and operators.


This Viewpoint provides:

  • analysis of the evolving business models of OTT communication service providers
  • forecasts for the impact that OTT services will have on operator-provided voice and messaging traffic
  • analysis of OTT communication service providers and apps in different countries in Asia-Pacific
  • strategies for OTT players to improve market share in a highly competitive environment
  • recommendations for OTT players and operators.

GEOGRAPHICAL COVERAGE

The Viewpoint includes forecasts and analysis for the following regions:

  • Developed Asia-Pacific (DVAP)
  • Emerging Asia-Pacific (EMAP)

Analysis is provided for the following countries:

  • Australia
  • Bangladesh
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Pakistan
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam

APP COVERAGE

The following apps are mentioned in this Viewpoint:

  • BlackBerry Messenger (BBM)
  • Hike Messenger
  • KakaoTalk
  • Line
  • Telegram Messenger
  • Viber
  • WeChat
  • WhatsApp Messenger
  • Zalo

ABOUT THE AUTHORS

Satvik Singhania (Research Analyst) joined Analysys Mason in 2012 as a Research Analyst in the Singapore office and works on our Asia-Pacific research programme. He has taken part in and led a number of key research projects as well as been involved in examining and forecasting the overall size of the telecoms market in developed and developing Asia-Pacific and producing market reports for various Asian countries. Before joining Analysys Mason, Satvik was a strategy and risk management consultant at Dragonfly, where he oversaw a number of projects in alternative energy investments for an oil major. Satvik has a degree in Economics and Finance from the Singapore Management University.

Tom Mowat (Principal Analyst) is the lead analyst for Analysys Mason's Asia-Pacific research programme and is based in our Singapore office. Tom recently rejoined Analysys Mason from PwC, where he was a Manager in the TMT Consulting team. He has extensive expertise in fixed and mobile broadband services, strategy and forecasting, regulatory issues, cost-modelling and the particular issues affecting telecoms markets in developing regions. His previous role at Analysys Mason was within the Custom Research team, developing project-based analysis for key industry clients. Tom's experience includes leading numerous projects for telecoms service providers, vendors, and regulatory and industry bodies, as an analyst and consultant. Tom has degrees in mathematical and particle physics from the University of Nottingham and the University of Durham.

Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Voice and Messaging research programme. His primary areas of specialisation include consumer VoIP, OTT player strategies, fixed-mobile substitution and pricing strategies. Before joining Analysys Mason in 2004, Stephen worked in a number of research and marketing roles within the telecoms industry and has several years' experience in VoIP and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.

Table of Contents

  • Executive summary
  • Recommendations
  • Forecasts
  • Introduction to the OTT landscape and players
  • Competitive strategies
  • About the authors and Analysys Mason
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