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市場調查報告書

第4智慧型手機OS(營運系統)展望:產業的目的與市場需求的選配

Prospects for a Fourth Smartphone OS (Operating System): Matching Industry Intent with Market Demand

出版商 Analysys Mason 商品編碼 306099
出版日期 內容資訊 英文 PPT and PDF (17 slides)
商品交期: 最快1-2個工作天內
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第4智慧型手機OS(營運系統)展望:產業的目的與市場需求的選配 Prospects for a Fourth Smartphone OS (Operating System): Matching Industry Intent with Market Demand
出版日期: 2014年06月20日 內容資訊: 英文 PPT and PDF (17 slides)
簡介

產業中的幾家公司,為了削弱Google的行動統治權,再次支配智慧型手機消費者,以及維持供應鏈的競爭,強烈尋求替代行動OS的導入。可是第4行動OS的可能性較弱,2013年的Android,iOS及Windows Phone之外的OS,銷售額為500萬台以下市場佔有率是0.5%。

本報告提供第4智慧型手機OS相關研究、市場需求、引進的促進因素與阻礙因素、各作業系統的5年預測,及潛在的第4智慧型手機OS各種的SWOT分析。

主要的調查內容

  • 第4主要行動OS的市場需求分析
  • 對新行動OS引進來說,成功因素及潛在的阻礙要素
  • 業者、製造商建議
  • 市場展望:基於全球情況的5年預測-各作業系統
  • 以下的潛在性第4智慧型手機OS的優勢、弱點、機會及威脅分析
    • Firefox OS
    • Tizen
    • Ubuntu Touch
    • Sailfish OS

調查對象企業

  • Apple
  • Google
  • Mozilla
  • Samsung
  • Canonical
  • Jolla
  • Microsoft
  • Nokia
  • Telefonica
目錄

The push from some members of the industry for a new mobile OS is sometimes so strong that consumers' preferences and expectations tend to be ignored.

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Some industry players have pushed for the adoption of alternative mobile operating systems (Oss) in order to diminish Google's mobile supremacy, regain control of smartphone consumers, and sustain supply chain competition. The potential for a fourth mobile OS remains relatively weak: Oss other than Android, iOS and Windows Phone accounted for fewer than 5 million unit sales and a 0.5% market share in 2013. Combined with the lack of a clear go-to-market strategy, this makes it difficult to accurately size the opportunity for a fourth OS.


This Viewpoint provides:

  • an analysis of market demand for a fourth major mobile OS
  • success factors and potential inhibitors for the adoption of a new mobile OS
  • recommendations for operators and manufacturers
  • market outlook: 5-year worldwide scenario-based forecasts by OS
  • analysis of strengths, weaknesses, opportunities and threats for the following potential fourth smartphone Oss:
    • Firefox OS
    • Tizen
    • Ubuntu Touch
    • Sailfish OS.

Company coverage

The following companies are mentioned in this report.

  • Apple
  • Google
  • Mozilla
  • Samsung
  • Canonical
  • Jolla
  • Microsoft
  • Nokia
  • Telefónica
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