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OTT Communications in the Middle East and North Africa: Market Overview and Best Practice

出版商 Analysys Mason 商品編碼 304374
出版日期 內容資訊 英文 PPT and PDF (31 slides); Excel
商品交期: 最快1-2個工作天內
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中東、北非的OTT通訊:市場概要、最佳業務實踐 OTT Communications in the Middle East and North Africa: Market Overview and Best Practice
出版日期: 2014年05月27日 內容資訊: 英文 PPT and PDF (31 slides); Excel




  • 中東、北非(MENA)


  • 埃及
  • 沙烏地阿拉伯
  • UAE


  • 用戶
    • 非業者/OTT
      • VoIP、IP通訊
      • 智慧型手機、平板電腦、PC/筆記型電腦
  • 流量
    • 非業者/OTT
      • VoIP、IP通訊
      • 智慧型手機、平板電腦、PC/筆記型電腦
    • 業者(行動)
      • 線路交換語音、IP語音
      • SMS、IP通訊
      • 智慧型手機、基本終端


  • inwi(摩洛哥)
  • Mobily(沙烏地阿拉伯)
  • Nawras(阿曼)

OTT services have so far had more of an impact on messaging than on voice in MENA, but we expect a growing proportion of smartphone owners to use VoIP as their primary voice service.

Middle East and North Africa telecomsOver-the-top (OTT) communications services have become popular in the Middle East and North Africa (MENA), driven by growing smartphone penetration, the extension of mobile data services to a widening subscriber base, and OTT players' efforts to extend their reach to even the most basic phones. The impact of OTT services on the future prospects for operator communications revenue is significant. This Viewpoint explores the scale of this impact and the most appropriate operator responses for the region.

This Viewpoint and the accompanying data annex provide:

  • analysis of drivers for the adoption of OTT services, and their impact on traditional voice and messaging services in the MENA region - we discuss how smartphones are driving take-up of OTT services, and how OTT players are extending the reach of their services
  • a market outlook and 5-year forecast for traditional and next-generation voice and messaging services for the MENA region, including country-level data for Egypt, Saudi Arabia and the UAE - forecasts cover operator-provided and OTT voice and messaging services
  • discussion of the various strategies that can be applied in response to competition from OTT players and future development - we also provide case studies of the OTT strategies of three operators in the MENA region.


The Viewpoint and data annex include forecasts and analysis for the following region:

  • The Middle East and North Africa (MENA)

Forecasts and analysis are also provided for the following countries:

  • Egypt
  • Saudi Arabia
  • UAE




  • VoIP and IP messaging
  • Smartphone, tablet, PC/laptop



  • VoIP and IP messaging
  • Smartphone, tablet

Operator (mobile):

  • Circuit-switched voice, IP voice
  • SMS, IP messaging
  • Smartphone, basic handset


The Viewpoint provides case studies of the following three operators:

  • inwi (Morocco)
  • Mobily (Saudi Arabia)
  • Nawras (Oman)


Karim Yaici (Analyst) is a lead analyst for Analysys Mason's The Middle East and Africa regional research programme. His primary areas of specialisation include operator strategies, telecoms market developments and consumer trends in MEA. He is also a regular speaker and moderator at regional telecoms events. Karim has provided recommendations to operators, telecoms solution vendors and regulatory bodies on areas encompassing market review, investment potential, best practices in the industry and strategic responses to competitive threats. He has also carried out a number of operational benchmarking studies and contributed extensively to the market assessment and forecasting of multiple verticals in the telecoms industry. Prior to joining Analysys Mason, Karim was an associate analyst at Informa Telecoms & Media, where he authored reports on mobile accessories and mobile applications. Earlier in his career, he worked as a research engineer in the Centre for Communication Systems Research (CCSR) and Vodafone. Karim holds an MSc in Information Systems Management from the University of Southampton and a PhD in human-computer interaction from the University of Surrey.

Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Mobile Services and Next-Generation Services research programmes. His primary areas of specialisation include next-generation communication services, over-the-top (OTT) player strategies and mobile pricing. He also has extensive experience in analysing mobile operator strategies and forecasting mobile service markets. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.

Table of Contents

  • Executive summary and recommendations
  • The impact of OTT communication services
  • Market outlook
  • Operator response strategies
  • About the authors and Analysys Mason
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