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市場調查報告書

中東、北非的OTT通訊:市場概要、最佳業務實踐

OTT Communications in the Middle East and North Africa: Market Overview and Best Practice

出版商 Analysys Mason 商品編碼 304374
出版日期 內容資訊 英文 PPT and PDF (31 slides); Excel
商品交期: 最快1-2個工作天內
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中東、北非的OTT通訊:市場概要、最佳業務實踐 OTT Communications in the Middle East and North Africa: Market Overview and Best Practice
出版日期: 2014年05月27日 內容資訊: 英文 PPT and PDF (31 slides); Excel
簡介

中東、北非(MENA)地區的OTT通訊服務,由智慧型手機普及率增加、為了擴大用戶基礎的行動數據服務擴張及服務範圍擴張之OTT企業的配合措施所促進。

本報告提供中東、北非(MENA)地區的OTT服務引進的促進要素及其傳統語音、訊息服務的影響相關分析,各地區、國家的傳統與下一代的聲音、訊息服務的市場展望、5年預測,與OTT企業的競爭、未來發展的各種策略的議論等。

對象地區

  • 中東、北非(MENA)

以下各國的預測及分析

  • 埃及
  • 沙烏地阿拉伯
  • UAE

資料範圍

  • 用戶
    • 非業者/OTT
      • VoIP、IP通訊
      • 智慧型手機、平板電腦、PC/筆記型電腦
  • 流量
    • 非業者/OTT
      • VoIP、IP通訊
      • 智慧型手機、平板電腦、PC/筆記型電腦
    • 業者(行動)
      • 線路交換語音、IP語音
      • SMS、IP通訊
      • 智慧型手機、基本終端

調查對象企業

  • inwi(摩洛哥)
  • Mobily(沙烏地阿拉伯)
  • Nawras(阿曼)
目錄

OTT services have so far had more of an impact on messaging than on voice in MENA, but we expect a growing proportion of smartphone owners to use VoIP as their primary voice service.

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Middle East and North Africa telecomsOver-the-top (OTT) communications services have become popular in the Middle East and North Africa (MENA), driven by growing smartphone penetration, the extension of mobile data services to a widening subscriber base, and OTT players' efforts to extend their reach to even the most basic phones. The impact of OTT services on the future prospects for operator communications revenue is significant. This Viewpoint explores the scale of this impact and the most appropriate operator responses for the region.


This Viewpoint and the accompanying data annex provide:

  • analysis of drivers for the adoption of OTT services, and their impact on traditional voice and messaging services in the MENA region - we discuss how smartphones are driving take-up of OTT services, and how OTT players are extending the reach of their services
  • a market outlook and 5-year forecast for traditional and next-generation voice and messaging services for the MENA region, including country-level data for Egypt, Saudi Arabia and the UAE - forecasts cover operator-provided and OTT voice and messaging services
  • discussion of the various strategies that can be applied in response to competition from OTT players and future development - we also provide case studies of the OTT strategies of three operators in the MENA region.

Geographical coverage

The Viewpoint and data annex include forecasts and analysis for the following region:

  • The Middle East and North Africa (MENA)

Forecasts and analysis are also provided for the following countries:

  • Egypt
  • Saudi Arabia
  • UAE

Data coverage

Users

Non-operator/OTT:

  • VoIP and IP messaging
  • Smartphone, tablet, PC/laptop

Traffic

Non-operator/OTT:

  • VoIP and IP messaging
  • Smartphone, tablet

Operator (mobile):

  • Circuit-switched voice, IP voice
  • SMS, IP messaging
  • Smartphone, basic handset

Company coverage

The Viewpoint provides case studies of the following three operators:

  • inwi (Morocco)
  • Mobily (Saudi Arabia)
  • Nawras (Oman)
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