案例研究:NOW TV - BSkyB的OTT視訊策略
Case Study: NOW TV - BSkyB's OTT Video Strategy
|出版日期||內容資訊||英文 PPT and PDF (21 slides)
|案例研究:NOW TV - BSkyB的OTT視訊策略 Case Study: NOW TV - BSkyB's OTT Video Strategy|
|出版日期: 2014年05月23日||內容資訊: 英文 PPT and PDF (21 slides)||
BSkyB faced the challenge of making its OTT video proposition attractive to free-to-air TV viewers, while minimising the risk of cannibalising its core business.
BSkyB, a leading pay-TV operator in the UK, has capitalised on its extensive portfolio of premium and exclusive content and launched its NOW TV service in July 2012. This service is helping BSkyB to rapidly increase its presence in the over-the-top (OTT) video market in the UK. This case study focuses on the development of the offer and BSkyB's strategy in this area.
Cesar Bachelet (Senior Analyst) has more than 25 years' experience of the telecoms industry, and specialises in multi-play services, with a focus on traditional pay-TV and over-the-top (OTT) video services, as well as emerging services and devices within the digital home. He has also conducted research and delivered presentations on a wide range of topics, including fixed and mobile voice and broadband services, as well as bundling and convergence strategies. Cesar contributes to various Consumer services research programmes, primarily Fixed Broadband and Multi-Play, Next-Generation Services and Digital Economy. He is also involved in various media-focused consulting projects.
Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's Application Service Provision (ASP) unit (now BT Global Services), for 14 years.