Cover Image
市場調查報告書

多螢幕視訊服務:業者的案例研究及最佳業務實踐

Multi-Screen Video Services: Operator Case Studies and Best Practice

出版商 Analysys Mason 商品編碼 300634
出版日期 內容資訊 英文 PPT and PDF (28 slides)
商品交期: 最快1-2個工作天內
價格
Back to Top
多螢幕視訊服務:業者的案例研究及最佳業務實踐 Multi-Screen Video Services: Operator Case Studies and Best Practice
出版日期: 2014年04月28日 內容資訊: 英文 PPT and PDF (28 slides)
簡介

多螢幕視訊服務形成下一代商品搭售策略的重要部份。

本報告提供多螢幕視訊服務相關各業者的案例研究調查,經營模式,最佳業務實踐及收費電視業者的建議等彙整資料,為您概述為以下內容。

主要的調查內容

  • 對收費電視業者的建議
  • 市場成長的促進要素,啟用及阻礙要素概要
  • 業者的確立提供的基礎設施內置多螢幕視訊服務的各種選擇的調查
  • 包含以下各業者案例研究:
    • 多螢幕視訊提案的發展及實際的或可定址的用戶為基礎的分析
    • 價格詳細內容與利用的經營模式,包含主要特徵及各服務設備可利用性的圖表
  • 提供提案基礎的最佳業務實踐的實例

調查對象企業:企業的案例研究

  • BSkyB
  • Liberty Global
  • Swisscom
  • Virgin Media
  • ZON Optimus

關於作者

目錄


Multi-screen video services form a key part of a next-generation bundling strategy - a strategy in which content and services are used to add value to, and more closely bind, previously separate fixed and mobile services.

This Viewpoint provides:

  • recommendations for pay-TV operators
  • an outline of market drivers, enablers and inhibitors
  • an examination of operators' various options for incorporating the delivery of multi-screen video services into their established infrastructure
  • individual operator case studies, including:
    • an analysis of the evolution of the multi-screen video proposition and of the actual or addressable user base
    • tables containing details of pricing and business models used, key features and device availability for individual propositions
  • Examples of best practice, which provide the basis for our recommendations.

COMPANY COVERAGE

The report includes case studies of the following companies:

  • BSkyB
  • Liberty Global
  • Swisscom
  • Virgin Media
  • ZON Optimus.

ABOUT THE AUTHOR

Cesar Bachelet (Senior Analyst) has more than 25 years' experience of the telecoms industry, and specialises in multi-play services, with a focus on traditional pay-TV and over-the-top (OTT) video services, as well as emerging services and devices within the digital home. He has also conducted research and delivered presentations on a wide range of topics, including fixed and mobile voice and broadband services, as well as bundling and convergence strategies. Cesar contributes to various Consumer services research programmes, primarily Fixed Broadband and Multi-Play, Next-Generation Services and Digital Economy. He is also involved in various media-focused consulting projects.

Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's Application Service Provision (ASP) unit (now BT Global Services), for 14 years.

Table of Contents

  • Executive summary
  • Recommendations
  • Drivers and inhibitors, implementation and best practice
  • Operator case studies
  • About the author and Analysys Mason
Back to Top