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市場調查報告書

MVNO市場分析:歐洲現況更新、新興機會、展望

MVNO Market Analysis: Status Update, Emerging Opportunities and Outlook for Europe

出版商 Analysys Mason 商品編碼 298821
出版日期 內容資訊 英文 PPT and PDF (55 slides)
商品交期: 最快1-2個工作天內
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MVNO市場分析:歐洲現況更新、新興機會、展望 MVNO Market Analysis: Status Update, Emerging Opportunities and Outlook for Europe
出版日期: 2014年04月03日 內容資訊: 英文 PPT and PDF (55 slides)
簡介

本報告針對歐洲MVNO市場現況進行調查分析,提供新型MVNO商業模式詳細分析、給業者的提案、歐洲MVNO市場展望、歐洲23國MVNO市場現況與展望分析,目錄介紹如下。

摘要

建議

MVNO市場情況更新

  • MVNO從1990年代後半在西歐、北美誕生、現在是全球性的存在
  • 歐洲有各種MVNO成功等級:最成功的市場達10-15%普及率
  • 許多業者的批發部門忙於參與MVNO好完成自身的MNO零售
  • MVNO經營環境會隨著主要目的改變失去了歷史性成長的機會
  • 在困難的經營環境下許多傳統型MVNO開始成本效率化並尋找新方法
  • MVNO也有價格差異化的機會

MVNO新興機會

  • MVNO可能透過新型網路技術而有新機會也可能使用於對應連結設備
  • 新型MVNO商業模式:資料中心提案
  • 新型MVNO商業模式:內容
  • 新型MVNO商業模式:政府
  • 新型MVNO商業模式:M2M
  • 新型MVNO商業模式:SME

歐洲MVNO市場展望

  • 多數西歐國家皆活躍於MVNO市場僅有中東歐落後
  • 各國整體MVNO部門市場展望評價開發:5項主要變數
  • 歐洲市場情勢對MVNO來說更加困難但還有多國成長機會
  • 傳統型MVNO商業模式可以持續但要適應市場新機會

歐洲國家分類分析

  • 奧地利
  • 捷克
  • 丹麥
  • 法國
  • 德國
  • 愛爾蘭
  • 義大利
  • 荷蘭
  • 挪威
  • 波蘭
  • 俄羅斯
  • 斯洛維尼亞
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 英國
  • 幾乎中東歐市場對MVNO皆不看好但還是有機會

關於作者與Analysys Mason

圖表

目錄

As traditional MVNO business models begin to erode the market value for MNOs, they must look at emerging MVNO business models to create and capture value.

Mobile virtual network operators (MVNOs) are brands that provide a mobile service using a host operator's network, often focusing on a specific market segment, or operated by companies seeking to expand their operations into mobile, such as cable companies or retailers. In this report we discuss a number of new MVNO business models that are emerging as mobile network operators (MNOs) review their MVNO strategies, and begin to resist MVNO models that create downward pressure on prices.


This report provides:

  • an analysis of the current status of the worldwide MVNO market
  • a detailed examination of emerging MVNO business models
  • recommendations for operators
  • an MVNO market outlook for Europe
  • analysis of the status and outlook of the MVNO market in 23 European countries.

COMPANY COVERAGE

We list the key MVNO players in each of the 23 European markets featured in this report, as well as commenting on the MNOs' positions. We also provide examples of relevant MVNOs when describing MVNO business models.

GEOGRAPHICAL COVERAGE

The report examines the MVNO market on a worldwide scale, and also provides detailed analysis of pricing, market segmentation, MVNO brand strength, regulation and competition in the wholesale market for the following 23 European countries.

  • Austria
  • Bulgaria
  • Croatia
  • Czech Republic
  • Denmark
  • France
  • Germany
  • Hungary
  • Ireland
  • Italy
  • Macedonia
  • Netherlands
  • Norway
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • UK

ABOUT THE AUTHORS

Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Mobile Services and Next-Generation Services research programmes. His primary areas of specialisation include next-generation communication services, over-the-top (OTT) player strategies and mobile pricing. He also has extensive experience in analysing mobile operator strategies and forecasting mobile service markets. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.

Patrick Rusby (Research Analyst) is the lead analyst for Analysys Mason's SME Strategies research programme, and contributes to the Mobile Services programme within the Consumer research practice. Patrick's areas of specialisation for SME strategies are SME technology trends and adoption, enterprise mobility, SaaS and IaaS services for SMEs and unified communications. Within Mobile Services, Patrick is focused on the MVNO market and churn-reduction strategies for operators. Patrick was previously a Research Manager for Knowledge Peers, a peer learning platform helping SME CxOs share best practice in finance, technology and telecoms. He holds a Master's degree in Contemporary British Politics from Goldsmiths College, University of London.

Table of Contents

  • 6. Executive summary
  • 7. Executive summary: Opportunities for traditional MVNO business models are becoming scarcer, but remain in so
  • 8. Executive summary: New business models are emerging, as MNOs search for value creation strategies and new MVNO players enter the market me countries
  • 9. Recommendations
  • 10. Recommendations
  • 11. MVNO market status update
  • 12. MVNOs first emerged in Western Europe and North America in the late 1990s and are now present worldwide
  • 13. MVNOs have had varying levels of success in Europe; in the most successful markets the sector has achieved 10-15% penetration
  • 14. Many operators' wholesale divisions have engaged with MVNOs in order to complement the MNO's own retail activities
  • 15. The operating environment for MVNOs is changing as their hosts' objectives change; historical growth opportunities are disappearing
  • 16. In a tougher operating environment, many conventional MVNOs are searching for new ways to streamline costs
  • 17. MVNOs also have opportunities to differentiate on price
  • 18. Emerging opportunities for MVNOs
  • 19. MVNOs can be used to address the new opportunities enabled by new network technologies and the proliferation of connected devices
  • 20. Emerging MVNO business models: Data-centric propositions
  • 21. Emerging MVNO business models: Content
  • 22. Emerging MVNO business models: Government
  • 23. Emerging MVNO business models: M2M
  • 24. Emerging MVNO business models: SME
  • 25. MVNO market outlook in Europe
  • 26. Most Western Europe countries have active MVNO markets, while Central and Eastern Europe is lagging behind
  • 27. We have developed a framework to assess the market outlook for the MVNO sector as a whole in each country: there are five main variables
  • 28. The market landscape in Europe is getting tougher for MVNOs, but growth opportunities remain in many countries [1]
  • 29. The market landscape in Europe is getting tougher for MVNOs, but growth opportunities remain in many countries [2]
  • 30. Conventional MVNO business models will continue to be viable, but the sector needs to adapt to realise new opportunities
  • 31. European country-by-country analysis
  • 32. Austria: Strong telecoms brands are likely to drive MVNO growth as 3 opens up its network
  • 33. Czech Republic: A rich MVNO ecosystem is developing as the market opens up
  • 34. Denmark: There is little room for MVNO growth following a price war and consolidation by MNOs
  • 35. France: The launch of Free Mobile, a price innovator, has undermined the market opportunity for no-frills MVNOs
  • 36. Germany: An improving mobile market presents opportunities in some segments despite competition from MNO sub-brands
  • 37. Ireland: The prospects are good for a new entrant, if it can secure the right wholesale deal
  • 38. Italy: A lack of a favourable wholesale deals is limiting opportunities for MVNOs
  • 39. Netherlands: Relatively high prices and a shifting operator environment present opportunities for MVNOs
  • 40. Norway: The recent spectrum auction result may offer MVNOs their best opportunity in Scandinavia, but it is still a weak prospect
  • 41. Poland: Play and the existence of MNO sub-brands make this a difficult market for MVNOs to enter
  • 42. Russia: Conditions are improving for MVNOs, but the market environment remains difficult for new entrants
  • 43. Slovenia: MVNO brands have lacked the flexibility in pricing to withstand aggressive competition from MNO sub-brands
  • 44. Spain: High prices and the willingness of operators to address wholesale opportunities makes Spain a strong market for MVNOs
  • 45. Sweden: This highly competitive four-operator market has little scope for price competition, so innovation is required from potential MVNOs
  • 46. Switzerland: The market is ripe for disruption but the operators retain a strong grip
  • 47. Turkey: Double taxation is still the major barrier to entry for MVNOs
  • 48. UK: Strong MVNO brands have been able to gain sizeable customer bases, aided by established wholesale competition
  • 49. Most Central and Eastern European markets show weak prospects for MVNOs, but there are a few opportunities
  • 50. About the authors and Analysys Mason
  • 51. About the authors
  • 52. About Analysys Mason
  • 53. Research from Analysys Mason
  • 54. Consulting from Analysys Mason

List of figures

  • Figure 1: Summary of report coverage
  • Figure 2: MVNO prospects for countries covered in this report
  • Figure 3: Emerging MVNO business models
  • Figure 4: Status of the MVNO sector worldwide
  • Figure 5: MVNO penetration in selected European countries, 3Q 2008-3Q 2013
  • Figure 6: MVNOs' value propositions by market segment
  • Figure 7: Breakdown of costs and areas of potential savings for an MVNO
  • Figure 8: Five emerging MVNO business models
  • Figure 9: Key features of TETRA and commercial mobile networks
  • Figure 10: M2M strategies for MNOs and MVNOs
  • Figure 11: Status of the MVNO sector in Europe
  • Figure 12: Framework to assess MVNO market outlook
  • Figure 13a-b: Outlook for the MVNO sector in selected European countries
  • Figure 14: MVNO prospects for countries covered in this report
  • Figure 15: Active MVNOs by network host, Austria
  • Figure 16: Market conditions for MVNOs in Austria
  • Figure 17: Active MVNOs by network host, Czech Republic
  • Figure 18: Market conditions for MVNOs in the Czech Republic
  • Figure 19: Active MVNOs by network host, Denmark
  • Figure 20: Market conditions for MVNOs in Denmark
  • Figure 21: Active MVNOs by network host, France
  • Figure 22: Market conditions for MVNOs in France
  • Figure 23: Active MVNOs by network host, Germany
  • Figure 24: Market conditions for MVNOs in Germany
  • Figure 25: Active MVNOs by network host, Ireland
  • Figure 26: Market conditions for MVNOs in Ireland
  • Figure 27: Active MVNOs by network host, Italy
  • Figure 28: Market conditions for MVNOs in Italy
  • Figure 29: Active MVNOs by network host, Netherlands
  • Figure 30: Market conditions for MVNOs in the Netherlands
  • Figure 31: Active MVNOs by network host, Norway
  • Figure 32: Market conditions for MVNOs in Norway
  • Figure 33: Active MVNOs by network host, Poland
  • Figure 34: Market conditions for MVNOs in Poland
  • Figure 35: Active MVNOs by network host, Russia
  • Figure 36: Market conditions for MVNOs in Russia
  • Figure 37: Active MVNOs by network host, Slovenia
  • Figure 38: Market conditions for MVNOs in Slovenia
  • Figure 39: Active MVNOs by network host, Spain
  • Figure 40: Market conditions for MVNOs in Spain
  • Figure 41: Active MVNOs by network host, Sweden
  • Figure 42: Market conditions for MVNOs in Sweden
  • Figure 43: Active MVNOs by network host, Switzerland
  • Figure 44: Market conditions for MVNOs in Switzerland
  • Figure 45: Active MVNOs by network host, Turkey
  • Figure 46: Market conditions for MVNOs in Turkey
  • Figure 47: Active MVNOs by network host, UK
  • Figure 48: Market conditions for MVNOs in UK
  • Figure 49: Market conditions for MVNOs in selected countries in Central and Eastern Europe
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